拿欧公司成功联合主办“2025保加利亚（上海）国际经贸论坛”

11月10日下午，“2025玫瑰共襄—保加利亚（上海）国际经贸论坛” 在上海虹桥成功举办。本次论坛由拿欧科技有限公司与保加利亚共和国驻上海总领事馆、中国-中东欧农业合作促进联合会共同主办，聚焦保加利亚玫瑰产业资源与中国经贸对接，搭建跨境经贸合作桥梁。

On the afternoon of November 10th, the "2025 Roses for Common Prosperity – Bulgaria (Shanghai) International Economic and Trade Forum" was successfully held in Hongqiao, Shanghai. Co-hosted by Nao Technology Co., Ltd., the Consulate General of the Republic of Bulgaria in Shanghai, and the Association for Promotion of AgriculturalCooperation between China and Central and EasternEuropean countries., this forum focused on connecting Bulgaria's rose industry resources with China's economic and trade sectors, and built a bridge for cross-border economic and trade cooperation.

本次论坛吸引了保加利亚政企研多领域核心代表参会，包括保加利亚农业与食品部、保加利亚共和国驻上海总领事馆、保加利亚国家精油香料和化妆品协会、IREMK-玫瑰精油和药用菌种研究所、玫瑰生产者专业协会（PARB）、城市农业基金会、索菲亚大学等机构代表，以及 20 余家保加利亚玫瑰精油龙头企业高层。

This forum attracted core representatives from multiple fields including government, enterprises and research institutions of Bulgaria. These representatives came from various organizations such as the Ministry of Agriculture and Food of Bulgaria, the Consulate General of the Republic of Bulgaria in Shanghai, the Bulgarian National Association of Essential Oils, Aromatic Substances and Cosmetics, the IREMK - Institute of Rose Oil and Medicinal Fungi, the Professional Association of Rose Producers (PARB), the Urban Agriculture Foundation, and Sofia University. In addition, senior executives from over 20 leading Bulgarian rose oil enterprises also participated in the forum.

论坛伊始，保加利亚共和国驻上海总领事馆商务参赞Ivet Nikolova女士率先登台致辞，对到场嘉宾表示热烈欢迎，同时介绍了保加利亚玫瑰产业的独特优势与跨境合作潜力。

At the beginning of the forum, Ms. Ivet Nikolova, Commercial Counselor of the Consulate General of the Republic of Bulgaria in Shanghai, took the stage first to deliver a speech. She extended a warm welcome to the distinguished guests present and also introduced the unique advantages of Bulgaria's rose industry and its potential for cross-border cooperation.

随后，拿欧科技有限公司总经理张俊瑾发表致辞。她阐述了保加利亚企业拓展中国市场的必要性，并聚焦三大核心关注点详细分析：一是深入了解并适应中国商业文化与市场规则，建立本土化合作思维；二是精准对接中国需求，结合不同地域消费偏好优化产品配方与功能；三是通过包装升级贴合中国消费者审美与情感诉求，提升产品市场吸引力。同时，明确了后续持续推进中国企业与保加利亚企业的深度合作的落实方向。

Subsequently, Zhang Junjin, General Manager of Nao Technology Co., Ltd., delivered a speech.She expounded on the necessity for Bulgarian enterprises to expand into the Chinese market, and focused on three core areas of concern for a detailed analysis: first, to gain an in-depth understanding of and adapt to Chinese business culture and market rules, and establish a localized cooperation mindset; second, to accurately align with Chinese market demands, and optimize product formulas and functions in accordance with consumer preferences in different regions; third, to upgrade packaging to cater to the aesthetic and emotional needs of Chinese consumers, thereby enhancing the market appeal of products. At the same time, she clarified the implementation direction for further promoting in-depth cooperation between Chinese enterprises and Bulgarian enterprises in the future.

中国-中东欧农业合作促进联合会执行主任MOMCHILSTANISHEV也在发言中表示，对中国企业关注保加利亚玫瑰产品深表欣慰，期待双方企业携手实现共赢。

Momchil Stanishev, Executive Director of the Association for Promotion of Agricultural Cooperation between China and Central and Eastern European Countries, also stated in his speech that he was deeply pleased to see Chinese enterprises paying attention to Bulgarian rose products, and expressed expectation that enterprises from both sides would join hands to achieve win-win results.

论坛期间，14 家保加利亚优质玫瑰生产企业依次进行成果分享与产品展示，全面呈现玫瑰精油、玫瑰护肤品、玫瑰食品等核心产品的研发实力与市场价值。拿欧科技有限公司在随后的精准对接环节，组织中外企业围绕技术合作、渠道拓展、品牌共建等议题深入交流，现场洽谈气氛热烈，为后续合作奠定坚实基础。

During the forum, 14 high-quality Bulgarian rose-producing enterprises took turns to share their achievements and showcase their products, fully demonstrating the R&D capabilities and market value of core products such as rose essential oil, rose skincare products, and rose food. In the subsequent targeted matching session, Nao Technology Co., Ltd. organized in-depth exchanges between Chinese and foreign enterprises on topics including technological cooperation, channel expansion, and joint brand building. The on-site negotiation atmosphere was lively, laying a solid foundation for future cooperation.