PART. 1
7-ELEVEn 为什么最后一个字母要小写呢?
7-ELEVEn起初并不是一家日本公司,而是彻头彻尾的美国血统。后来才被日本企业收。它的前身是“南大陆制冰公司”,到了1946年,正式改名7-ELEVEn。
关于7-ELEVEn的“n” 为什么小写,
其实没有官方解释
但是有以下几种传言:
1
总裁妻子说
前景提要:
It all began in 1937 when the Southland Ice Company brought groceries and beer into its icehouses. This idea was such a hit that these locations began convenience spots known as Tote’m stores. The tote part was in reference to customers "toting" away their spoils. The T in Tote m was a totem pole. When the store was renamed, the word eleven through the number seven was a nod to this shape. The first 7-Eleven logo was over a green four-leaf clover which was meant to signify good luck as well as good fortune.
这一切始于1937年,当时南大陆制冰公司开始在冰库内销售杂货和啤酒。这个想法在当时非常受欢迎,于是这些地点开始开设名为Tote m的便利店。"Tote"这个词指的是顾客把他们的战利品带走的袋子。而 Tote m 中的“T”指的是一个图腾柱。当这家商店改名时,穿过数字7的单词eleven就是对图腾柱的致敬。第一个7-eleven的标志就是是一个绿色的四叶草,代表好运和好运气。
Unfortunately the single lowercase N is just as mysterious, though the 7-Eleven spokesperson had a theory. When Southland president Joe C. “Jodie” Thompson wanted another logo without the four-leaf clover, he got an updated colorless version. The one we know today wasn t happening until 1968. What did change on the older version was that N. The theory is that Joe s wife felt that a N would make the logo look more graceful.
不幸的是,这个小写的"n"同样充满了神秘感,不过7-Eleven的发言人提出了一个理论。当时南大陆制冰公司总裁乔·汤普森想要另一种没有四叶草的标志,就出现了我们熟悉的标志的无色版本。我们如今见到的标志的样子是直到1968年才出现的。这次标志变化就出现了由"N"变“n”。传言认为,就是乔的妻子提出小写字母"n"会使标志看起来更加优雅。
2
规避法规
根据维基百科,美国的商标法中不允许数词作为商标来注册,所以为了规避法规,7-ELEVEn在注册时,才把N改成了小写的“n”。
3
是night的n
7-ELEVEn便利店最开始的营业时间是早上7点到晚上11点,小写n是为了提醒顾客eleven是指晚上(night)的11点。
4
吉祥
这种说法主要在华人地区流传,与风水文化有关。大写的N的最后一划往外,表示会将钱财散出去,而小写n更加“平滑”,且结尾时是向内的,像个磁铁,会吸引钱财和运气进来。
PART.2
便利店用英语怎么说?
便利店的英文是 convenience store,像我们常去的连锁便利店:
7-11 Seven Eleven
全家 Family Mart
罗森 Lawson
都是chain store(连锁店),你会发现它们的店面有统一风格,产品统一定价以及人员统一培训和管理。
通常这些便利店是 24 Hours Convenience Store ,24小时营业的便利店,很方便我们随时买东西。
国外不同的商店类型:
1️⃣grocery store 杂货店
2️⃣neighborhood market 社区超市
通常开在小区里,店面小而精,侧重食物和生活用品。
3️⃣supermarket 超市
4️⃣hypermarket 大规模超级市场
比如Walmart沃尔玛,Costco好士多, Sam s Club山姆等仓储、量贩式的超级市场。
5️⃣delicatessen(简称为deli)熟食店
6️⃣green grocer 蔬菜水果店
贩卖各种蔬菜、水果,也是小区里比较常见。
PART. 3
购物必备英语口语
Could you tell me where the … is?
请问……在哪儿?
How much would you like?
你要多少呢?
- 300 grams 300克
- half a kilo 半公斤
- two pounds两磅 (1磅约为450克)
Do you sell them individually or by weight?
论个卖还是论斤卖?
-By weight. 60 cents per pound.
论斤卖。每磅60美分。
- Could you weigh these, please?
请称一下这些好吗?
What’s the expiration date?
有效期到什么时候?
Do you have a loyalty card?
你有积分卡吗?
Cash or credit card?
付现还是刷卡?
Could I have a carrier bag, please?
请给我袋子可以吗?
Could I have another carrier bag, please?
可以多给我一个袋子吗?
Do you need any help packing?
需要帮忙装袋吗?
You haven’t given me the right change.
你找的钱不对。
May I have a receipt?
请给我一张收据好吗?
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