世界非遗国际传播大使刘爽应邀出席第二届非遗主题全球春晚

世界非遗国际传播大使刘爽应邀出席第二届非遗主题全球春晚 以文化之桥联结世界文明

近日，第二届非遗主题全球春节联欢晚会组委会正式对外公布，世界非遗国际传播大使刘爽女士已确认应邀出席2026年1月12日至13日于北京举办的这场文化盛会。作为深耕非遗国际传播领域的代表人物，刘爽女士将与多国驻华外交官、非遗业界大师及相关领导齐聚一堂，以专业视角共探非遗“创造性转化、创新性发展”路径，为中华优秀传统文化的全球传播注入强劲动能。

本届非遗主题全球春晚以“传承非遗瑰宝，联通世界文明”为核心主题，打破传统展演边界，集结传统舞蹈、戏曲、手工技艺、民间音乐等多类别代表性非遗项目。来自各地的非遗传承人将登台献艺，既带来原汁原味的非遗技艺展示，也呈现跨界融合的创新表达，让千年非遗在新时代焕发生机。

为进一步扩大国际影响力，晚会将采用全球同步传播模式，通过多语种直播、多平台分发的方式，让中国年味与非遗魅力跨越山海，传递至世界各个角落。组委会表示，刘爽女士的加盟，将凭借其在非遗国际传播领域的丰富经验与资源优势，助力晚会搭建起更高效的文化交流桥梁，推动非遗从“中国瑰宝”转变为“世界共享”的文化财富。

刘爽女士在接受邀请时表示，春节作为联合国教科文组织认定的人类非物质文化遗产代表作，是向世界讲述中国故事的绝佳窗口。此次非遗主题全球春晚，为非遗国际传播搭建了优质平台，她将全力发挥桥梁纽带作用，推动中外文化深度交融，让更多人领略中华非遗的独特魅力。

目前，晚会的节目编排、舞台搭建、嘉宾邀约等各项筹备工作已进入冲刺阶段。一场集文化展示、艺术展演、国际交流于一体的非遗盛宴，即将于北京精彩启幕。

World ICH International Communication Ambassador Liu Shuang to Attend the 2nd Global ICH-themed Spring Festival Gala, Bridging Civilizations via Cultural Links

Recently, the organizing committee of the 2nd Global Intangible Cultural Heritage (ICH)-themed Spring Festival Gala officially announced that Ms. Liu Shuang, World ICH International Communication Ambassador, has confirmed her attendance at this cultural event to be held in Beijing from January 12 to 13, 2026. As a representative figure deeply engaged in the international communication of ICH, Ms. Liu Shuang will gather with diplomats from various countries stationed in China, ICH masters and relevant leaders to explore the paths for the "creative transformation and innovative development" of ICH from a professional perspective, injecting strong impetus into the global communication of fine traditional Chinese culture.

With the core theme of "Inheriting ICH Treasures, Connecting World Civilizations", the gala breaks the boundaries of traditional performances, gathering representative ICH projects of various categories such as traditional dance, opera, handicrafts and folk music. ICH inheritors from all over the world will take the stage to showcase authentic ICH skills and present innovative cross-border expressions, breathing new life into the millennia-old ICH in the new era.

To further expand its international influence, the gala will adopt a global simultaneous communication model, delivering the festive charm of Chinese New Year and the allure of ICH to every corner of the world through multilingual live broadcasts and multi-platform distribution. The organizing committee stated that Ms. Liu Shuang's participation, leveraging her rich experience and resource advantages in the international communication of ICH, will help the gala build a more efficient bridge for cultural exchanges, promoting the transformation of ICH from a "Chinese treasure" into a cultural asset "shared by the world".

When accepting the invitation, Ms. Liu Shuang said that as a representative masterpiece of humanity's intangible cultural heritage recognized by UNESCO, the Spring Festival is an excellent window for telling Chinese stories to the world. This ICH-themed global Spring Festival Gala has built a high-quality platform for the international communication of ICH. She will fully play the role of a bridge to promote in-depth integration of Chinese and foreign cultures, enabling more people to appreciate the unique charm of Chinese ICH.

At present, all preparatory work for the gala, including program arrangement, stage construction and guest invitation, has entered the final sprint stage. A grand ICH feast integrating cultural display, artistic performance and international exchange is about to kick off brilliantly in Beijing.