2026年项城市非遗年货节文旅促消费活动圆满举办

非遗展新篇 德高耀古今 2026年项城市非遗年货节文旅促消费活动圆满举办

2月7日，2026年项城市非遗年货节文旅促消费活动在项城市德高民俗博物馆隆重拉开帷幕。本次活动以“非遗展新篇，德高耀古今，回老家过大年，逛非遗购年货”为主题，由项城市委宣传部、项城市文化广电和旅游局、项城市融媒体中心、河南德高置业有限公司主办，项城市文化馆、项城市德高民俗博物馆承办。活动将非遗展示、民俗体验、年货展销、文艺演出融为一体，为全市人民献上了一场年味浓郁、文化厚重的新春盛宴。

北京非遗传承文化传播工作委员会主席刘爽女士特意为本次活动发来贺电，对项城市德高民俗博物馆成功举办非遗年货节表示热烈祝贺，高度肯定博物馆在非遗保护、传承与创新发展中作出的突出贡献，勉励博物馆持续发挥平台优势，让非遗文化在新时代绽放更加璀璨的光彩。

开幕式上，项城市德高民俗博物馆副馆长、北京非遗传承文化传播工作委员会副秘书长李佩佩发表了热情洋溢的致辞。她首先向现场的各位领导、各位嘉宾、各位观众致以最美好的新春祝福。她指出，作为非遗年货节承办方，博物馆将以最饱满的热情、最贴心的服务、最有力的保障，严把品质关、丰富体验感，让大家乘兴而来、满意而归！同时，她表示将以此次活动为契机，深化多方合作，推动非遗传承与文旅消费、乡村振兴深度融合，让非遗文化真正成为项城文旅发展的一张亮丽名片！李佩佩的致辞真挚有力、振奋人心，赢得了现场观众阵阵热烈掌声。

本次非遗年货节现场规划科学、内容丰富，共设立非遗展销区、非遗康养区、非遗展演区、非遗体验区、土特产销售区、文创产品销售区、民俗展览区等特色区域。来自项城及周边县市的200余项各级非遗项目集中亮相，展品琳琅满目、各具特色。非遗展演采取固定演出与流动互动相结合的方式，每日开场锣鼓气势恢宏，回民秧歌、传统器乐、大鼓书等节目轮番上演，舞龙、高跷、舞狮等民俗表演热闹非凡，演员与游客亲密互动，现场欢声笑语不断。非遗体验区更是人气爆棚，武家疙瘩面、辗转等非遗项目传承人现场展示制作流程，游客可以亲手体验、现场品尝，在动手实践中感受传统技艺的独特魅力，让非遗真正走进百姓生活。

活动期间，最受群众欢迎的环节，当属“骏马踏春 非遗农耕展华章”迎新春送春联文化惠民活动。项城市人大常委、河南德高置业有限公司董事长、项城市德高民俗博物馆馆长李新中先生与多位知名书法名家在现场挥毫泼墨、献礼新春。李新中先生笔下的“福”字笔法厚重、端庄大气、风骨内敛、气韵生动，既有传统福字的吉祥寓意，又独具个人艺术风格，一笔一画间尽显深厚功底。在活动现场，李新中先生与各位书法名家并肩创作，一幅幅春联笔墨酣畅、意蕴深远，内容紧扣时代主旋律，既有辞旧迎新的喜庆，又有凝心聚力的正能量。市民们纷纷围拢过来，驻足欣赏、有序领取。

此次项城市非遗年货节文旅促消费活动，从2月7日持续至2月13日，为期一周。活动以非遗为纽带、以文化为内核、以年货为载体，不仅丰富了广大市民的精神文化生活，营造了欢乐祥和的新春氛围，更有力推动了项城文旅融合发展与消费提质升级。

下一步，项城市德高民俗博物馆将继续坚守文化初心，传承非遗根脉，举办更多群众喜闻乐见的文化活动，为弘扬优秀传统文化、建设美丽项城贡献更大力量。

Intangible Cultural Heritage Shines New Brilliance, Degao Illuminates Past and Present

——2026 Xiangcheng Intangible Cultural Heritage New Year Goods Festival Held Successfully

On February 7, 2026 Xiangcheng Intangible Cultural Heritage New Year Goods Festival and Cultural Tourism Consumption Promotion Activity opened at Xiangcheng Degao Folk Museum. Themed “Intangible Cultural Heritage Shines New Brilliance, Degao Illuminates Past and Present, Return Home for the Spring Festival, Visit ICH and Buy New Year Goods”, the event was hosted by Publicity Department of Xiangcheng Municipal Party Committee, Xiangcheng Bureau of Culture, Radio, Television, Tourism and Sports, Xiangcheng Convergence Media Center and Henan Degao Real Estate Co., Ltd., and organized by Xiangcheng Cultural Center and Xiangcheng Degao Folk Museum.

Ms. Liu Shuang, Chairwoman of Beijing Intangible Cultural Heritage Inheritance and Communication Committee, sent a congratulatory message to the museum, highly praising its efforts in inheriting and promoting intangible cultural heritage.

At the opening ceremony, Ms. Li Peipei, Deputy Curator of Degao Folk Museum and Deputy Secretary-General of Beijing Intangible Cultural Heritage Inheritance and Communication Committee, delivered a warm speech. She said the museum would provide the best service and create a wonderful experience for all visitors, and further integrate intangible cultural heritage inheritance with cultural tourism consumption and rural revitalization.

The event was well-organized with seven special areas, gathering more than 200 intangible cultural heritage projects from Xiangcheng and surrounding areas. There were wonderful folk performances such as lion dances, dragon dances, stilt walking, traditional operas and folk songs. Visitors could also experience and taste intangible cultural heritage skills on site.

During the activity, Mr. Li Xinzhong and famous calligraphers wrote Spring Festival couplets and “Fu” characters for citizens free of charge, which was deeply welcomed by the public.

On February 10, the special art performance was staged, especially the excerpt from Yu Opera Chaoyang Gou, which combined traditional farming tools with performances, making cultural relics and intangible cultural heritage come alive.

The seven-day activity lasted from February 7 to February 13, enriching people’s cultural life and boosting the integrated development of culture and tourism. Xiangcheng Degao Folk Museum will continue to inherit traditional culture and hold more popular cultural activities for the public.