“撸蛇”成了新潮流！网友：冷冷的一坨，其实很好撸

当吸猫撸狗已成日常，这届年轻人竟把目光投向了......蛇？2025蛇年伊始，以宠物蛇和爬行动物为主题的异宠体验店成为不少年轻人的热门打卡地。

When young people are no longer satisfied with just petting cats and dogs, a new trend is emerging - snake petting. As China ushers in the Year of the Snake in 2025, the country is witnessing a boom in its exotic pet market.

“异宠”指的是那些外形奇特、并不常见的可饲养动物，通常包括水族、啮齿类、鸟类、爬行类等。这些动物大多源自野外或野生种源的人工繁育后代，且常常源自其他国家和地区。

Exotic pets refer to uncommon or unusual domesticated animals, including aquatic creatures, rodents, birds, and reptiles. Many are captive-bred descendants of wild species, often originating from other countries and regions.

在上海的抱暴龙撸宠撸爬主题馆里，不少顾客在店员的引导下与宠物蛇和守宫壁虎亲密接触。

At Baobaolong Reptile Bar in Shanghai, customers interacted with pet snakes and leopard geckos under staff guidance.

“这家店已经开了4年了，起初并没有现在这么多喜欢异宠的年轻人。”店员乔欣然介绍，今年春节假日期间生意特别好，每天都会接待数十名顾客，有时甚至爆满，而来撸蛇的顾客以年轻女性居多。

Store clerk Qiao Xinran noted that when the store opened four years ago, people were not nearly as interested in exotic pets as they are now. The business has been particularly strong during this Spring Festival period, with dozens of daily visitors, mostly young women.

乔欣然解释，店里的宠物蛇基本都无毒，且每条都经过性情测试。在将蛇递到顾客手中前，会进行基本介绍，店员还会持续观察店内情况，确保顾客和动物的安全。

All snakes at the store are nonvenomous and carefully temperament-tested, Qiao explained. "We provide detailed handling instructions and maintain constant supervision to ensure the safety of both animals and visitors."

神出鬼默互动撸宠店中，这位小顾客手上拿着的是一条奶昔显直（玉米蛇），因为蛇年来到的关系，现在店里宠物蛇的销量明显上升

位于上海市黄浦区的神出鬼默互动撸宠店在春节期间也迎来了大量客流。“今年是蛇年，春节期间游客更多。”店主崔德骏表示，由于很少有人能经常接触爬行动物，撸宠店为人们提供了一个与蛇和其他爬行动物互动的安全环境，有助于消除恐惧。

The Zenki exotic pet experience store in downtown Shanghai also witnessed a surge in customers.

"Since it is the Year of the Snake, we saw more visitors during the Spring Festival period." As few people have regular encounters with reptiles, these experience shops provide a safe environment for people to interact with snakes, dispelling misconceptions and fears, Cui adds.

目前，店内的可供互动的蛇有近40条。而一进入繁殖季（4-10月），库存会增加至千条左右。在宠物展览会上，崔德骏在短短几天内可以卖出100多条蛇。“市场规模每年都在扩大，尤其年轻人总爱寻找不同于传统的宠物。”

His store normally accommodates around 40 snakes for petting. During breeding season from late April to October, his inventory can reach up to 1,000 snakes.

At pet exhibitions, he can sell over 100 snakes in just a few days. "The market grows larger every year," he says. "Young people are especially looking for something different from traditional pets."

异宠的兴起也反映了代际转变。乔欣然观察到，如今的年轻人会通过社交媒体等渠道获得这些动物的信息，从而对它们有更多了解，而不会盲目害怕。

The rise of exotic pets also reflects a generational shift. "Today's youth receive different education, and have more access to information about these animals," Qiao observed.

"Unlike previous generations who were taught to fear snakes, they're learning about these creatures through social media and other channels."

这种转变在17岁的何雍华的身上尤为明显。她虽是第一次接触蛇，但并不紧张。“在网上看了很多科普视频后，我对蛇和爬行动物的好奇多于害怕。我希望人们可以亲自尝试触摸宠物蛇，他们会意识到蛇并不像传言中那么可怕。”

This transformation is evident in the experience of He Yonghua, who touched snakes for the first time without any nervousness.

"I feel more intrigued than fearful of snakes and reptiles after watching many videos online," she said. "I hope people will try touching a snake and realize that it is a living creature and there is no need to be scared."

异宠市场“风生水起”

对异宠兴趣的激增，反映出中国传统宠物文化正在发生转变。这些小众宠物如今正在打破宠物市场以猫和狗为主的传统格局，成为年轻人喜好的新宠。

Reptiles, particularly snakes, emerge as favorites among young pet enthusiasts. This surge in interest reflects a broader shift in China's pet culture traditionally dominated by cats and dogs.

家住上海市金山区的7岁何姓小朋友在妈妈陪伴下来到店里选购宠物蛇

《2025年中国宠物行业白皮书（消费报告）》显示，我国约有1707万人正在饲养异宠，市场规模近百亿元。其中，饲养爬行类的宠物主上升2.9个百分点，占比为11.3%。

According to the Petdata.cn's 2025 China Pet Industry White Paper, approximately 17.07 million Chinese now keep exotic pets. The market has swelled to nearly 10 billion yuan ($1.37 billion), with reptile ownership alone surging by 2.9 percentage points to reach 11.3 percent of all exotic pet owners.

18岁的陈冠雯就是其中之一。她小时候通过纪录片对蛇产生兴趣，现在家中养了三条蛇。“我大概在一两年前开始养蛇，蛇给我带来了很大的情绪价值。养蛇非常省心，不用遛，每周喂一次食，清理盒子也很方便，对于我这样比较忙的学生来说，非常好养。”

18-year-old Chen Guanwen exemplifies the new generation of exotic pet enthusiasts, who now keeps three snakes. "They're very low-maintenance pets. As a student with a packed schedule, I only need to feed them weekly and maintain their enclosure."

饲养一条宠物蛇的成本和要求并不高。常见品种的售价从几百块到两三千不等，一周只需投喂一次，一个月的喂食成本不过十几元。同时饲养也较简单方便，只需要保持一定的温度和湿度，定期清理即可。

The financial accessibility of snake ownership has also contributed to its growing appeal. Basic snake species can cost from a few hundred to a few thousand yuan, with feeding expenses averaging just over 10 yuan per month.

The affordability combined with low care requirements makes them particularly attractive to young urban dwellers managing demanding work schedules.

虽然异宠市场相对小众，但它也是有合法饲养要求的。“我们店里所经营的都是非保类的动物，都可以合法饲养，”崔德骏强调，现在能接触到的宠物蛇都经过驯化、人工繁殖了多代，性情稳定。

Though relatively niche, the industry operates within specific legal frameworks.

"We deal exclusively with non-protected species that are legal for domestic ownership," Cui emphasizes, noting that the snakes they handle are captive-bred for multiple generations, resulting in stable temperaments, unlike their wild counterparts.

神出鬼默店主崔德骏，2006年开始养爬行宠物的他，从2016年开店经营至今

如今，随着社会对异宠接受度的增加，各地开设了越来越多的宠物展和爬行动物体验店，让更多人接触到这些宠物。随着年轻一代对这些动物更加开放，以及相关信息的日益普及，“爬佬”们相信未来前景会更加光明。

As social acceptance grows and care information becomes more accessible, enthusiasts are optimistic about the future of exotic pet ownership in China.

记者：郑正

摄影：高尔强

视频：李永乐

实习生：阎箬林