随着购房者决策链条更长,对经纪人专业度要求更高,传统房产经纪模式正在加速向互联网转型。不久前,上海中原与快手达成合作,共同培养专业房产主播经纪人,探索直播卖房、新房线上营销交易新模式。房产经纪人通过快手平台获得线索到认购的转化,是传统渠道的 8倍。
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