景区NPC“小黄鱼”擦边式互动被“点名”！最新回应

5月2日，江西葛仙村度假区发布关于NPC“小黄鱼”部分互动形式引发争议的致歉声明：

A resort in Jiangxi province has issued an apology following public backlash over the behavior of one of its costumed interactive performers, known as "Little Yellow Fish".

近日，我景区NPC“小黄鱼”的部分互动形式引发了争议，对此我们高度重视，并向广大网友及游客致以最诚挚的歉意。

Gexian Village Resort released a statement on Saturday in response to the controversy surrounding certain interactions involving the character. "We take this matter very seriously and offer our sincerest apologies to visitors and the public," the statement said.

针对此事，景区决定立即采取整改措施：

① 全面优化互动规范：即日起规范所有NPC的互动形式。

② 强化职业素养培训：加强演艺人员文化素养培训，引导表演重心回归文化内核，打造老少皆宜的沉浸式体验。

③ 建立长效监督机制：设立专门反馈渠道，虚心接受社会各界的监督与建议，持续改进。

同日，针对部分互动形式引发争议一事，“小黄鱼”通过个人社交媒体账号发布视频致歉，他表示今后会用更加得体、有温度的方式和大家互动。

The same day, the performer portraying "Little Yellow Fish" posted a video apology on personal social media, pledging to interact with guests in a more appropriate and respectful manner.

5月1日，人民日报民生周刊发表评论文章《景区NPC，别再“擦边”了！》称，景区NPC本应是传递文化、丰富体验的载体，然而，部分景区陷入“畸形”内卷，过度依赖网红颜值，一些NPC的互动表演滑向低俗化。

The controversy has also drawn attention from state media. On Friday, People's Daily's Minsheng Weekly published a commentary on the issue.

例如，江西葛仙村的“小黄鱼”“鸡公”等NPC，以撒娇、喂糖等擦边式互动，满足了部分年轻人追求“情绪价值”、热衷社交打卡的需求。盖上红盖头、用嘴咬着棒棒糖送到游客嘴里，这种玩法看着热闹、有趣，实则存在隐患。擦边式“流量陷阱”，难以支撑文旅沉浸式业态的长期运营。

The article noted that characters such as "Little Yellow Fish" and "Rooster" had gained popularity among younger visitors through flirtatious, candy-giving interactions, offering what some described as "emotional value" and shareable moments on social media. However, some interactions went too far. These included placing a red veil over a visitor's head and passing a lollipop directly from mouth to mouth.

While such behavior may appear entertaining, the commentary warned that it carries potential risks. It added that these attention-driven practices are unlikely to support the long-term development of immersive cultural tourism.

文章称，沉浸式体验成为文旅行业的风口，但鼓励NPC发展绝不等于放任自流。简单“抄作业”“复制粘贴”高流量的NPC绝不可取，向内挖掘文化资源、强化当地特色、输出情绪价值才是正道。

据了解，NPC原意为“非游戏玩家”，在文旅产业中多指经过培训、以特定角色身份与游客进行互动的真人演员。有趣的NPC往往能成为景区“网红招牌”，甚至成为景区“重要资产”，吸引游客慕名而来。正因如此，不少景区都愿意开高薪挖掘培养NPC“新势力”。

对此，你怎么看？

来源：中国青年报综合葛仙村旅游度假、人民日报客户端

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