引导观众的视线

而光与影的变化能够有效地引导观众的视线，强调关键元素，提升广告的情感表达力和品牌辨识度。

无论是在平面广告、电视广告，还是在数字广告、

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社交媒体广告中，高光与阴影的对比都发挥着重要作用，帮助品牌在众多竞争者中脱颖而出。