聚焦| 招商康定壹拾玖官方售楼处发布: 康定壹拾玖理想品质生活!

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎
✅✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

老静安稀缺新房

招商曹家渡项目定名

【康定壹拾玖】

少量建面约123-238㎡3-4房

均价17.18元/㎡ 总价约1924万起

售楼处线上预约尊享团购优惠

最新消息：【康定壹拾玖】三批次加推的建面约123-238㎡3-5房在售，均价17.18万/㎡，项目作为静安老城区稀缺产品，在细节及产品力上受到广大上海顶豪客户的喜爱，总价约1924万起，样板间线上预约中！

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2#、3#、5#中央花园楼王，业主漫享丰盛元素的浸润与包裹，进阶老静安的上成生活之姿。

三批次带来6大户型，满足不同家庭结构需求，生活场景皆满足。

建筑面积约120㎡三房户型，适配南北动静分区结构，是臻藏老静安资产的性价比之王；

建筑面积约123㎡三房户型，飞机式布局，一镜到底的LDKB长厅，尽显隐贵静安风范；

建筑面积约177㎡四房户型，6重采光面，室室皆阳，是对于预算更高的客户，招商给出的又一全新选择。

建面约120㎡3房2厅2卫▼

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✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

建面约177㎡4房2厅2卫▼

77㎡阔绰四房改善之王的硬核产品力

1

大三面宽朝南，四间卧室两南两北，平衡中正,宽景阳台+满飘窗赠送，

主卧衣帽间+卫生间分离四件套，一字双台盆尽享酒店套房级尊贵体验。

其中，居中的北卧与餐厅之间是可改造薄墙，如果没有那么多卧室需求，也可改造为半开放书房或工作室，这样整个户型中央将更加南北通透。

巨大共享空间可容纳多种家庭活动，无论挤时多人聚餐还是朋友派对，亦或是平时辅导孩子作业，都能找到合适的场所。

独立家政间锦上添花，大件收纳不再烦恼

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

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193㎡「平层」13/14F浓荫之上的“阳房”

四面宽双套房：宽达14.4米的总面宽，将享受南向无遮挡的光照条件。双套房更是当下的豪宅标配，更私密的居住体验，往往意味着更和谐的家庭关系。

主卧全面升级：酒店行政套房级衣帽间+卫生间+奢阔休憩区，4米面宽主卧空间，床尾还能摆下小沙发与台灯，给主卧一个静谧私享空间。

宽厨房与一体化共享空间：与客餐厅等宽的厨房，解决了豪宅往往觉得厨房过于局促的问题。这样的厨房，不再仅仅是功能化空间，而是与岛台一起组合成家庭厨师长的个人秀场。
✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

康定壹拾玖全系产品在市场的强势表现，在于它无懈可击的产品实力，从公区卷到室内，从硬装到软装全维度实景展示的产品主义的胜利。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

家族传承200㎡+4000万级绝版资产收藏▼

约17.2米环绕观景台：约238㎡户型的客餐厅，位于户型的顶端。自东向南环绕270度的观景台长达约17.2米，在这样的客厅，甚至可以踱步欣赏窗外的满眼梧桐。独立会客厅，可以做小茶室或棋牌，更深一步的隐私感，为专享客群定制。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

经典十字序列厅：从私享电梯厅开始，经由对开入户门，首先就进入这样一个十字序列厅，视线远处，就是尽头观景台，这条长廊，可以是公私分区的交通枢纽，也可以是彰显主人品味的艺术长廊；

近40㎡主卧套房：主卧进一步升级，面积段来到接近40㎡，串联主卫与休憩区的独立衣帽间，四分离的主卧卫，观景浴缸位，都为体验感而来。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

同样在绝对豪宅面积段，与约238㎡户型项目相比，这个产品采用了不同的面积分配逻辑，更均衡，更生活。

6米面宽LDKG一体化：客厅面宽来到惊人的6米，实际上，约208㎡户型已经可以说达到了总体4.5面宽。这样的一个巨厅，再加上南北通透一体化的优势，几乎可以容纳任何形式的洽谈或者聚会。

更均好的卧室分配：家庭成员之间的平权更加具象，每间次卧都至少3米面宽。

转角主卧景观：主卧依然实现了再次升级，转角飘窗将每一个清晨，推窗见绿变成日常。

双家政间：清洁工具与家居囤货各自独立，豪宅收纳最优解。

康定壹拾玖全系产品在市场的强势表现，在于它无懈可击的产品实力，从公区卷到室内，从硬装到软装全维度实景展示的产品主义的胜利。

样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

项目基本信息

【板块】静安康定路板块

【总户数】约324套

【规划】5栋14-25层

【主力户型】建筑面积约120-240㎡

【三批次户型】建筑面积约120-177㎡

【产品类型】小高层、高层

【产权年限】70年

【交付标准】具体以商品房预售/买卖合同约定为准

【总 建 面】约7万方

【容 积 率】约2.68

项目社区规划详情

上海2024年第五批次土拍中，招商蛇口&南通瑞城联合体以总价约56.6亿元、溢价率31.2%拿下了静安区曹家渡社区C050301单元9A-20地块，出让面积1.85万平方米，容积率2.68，成交楼面价114145元/㎡。
✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

【康定壹拾玖】是招商蛇口目前在上海市区拿的最核心的地块，七个玺系珠玉在前，之后又打造了十年新玺海上清和玺，这为招商积累了丰富的豪宅开发经验。

此次的康定壹拾玖，据悉出于玺系，更高于玺系，举招商全国资源营造之力，对资源、团队、审美、定制、场景、服务进行系统性设计，也很有可能是招商上海市中心顶豪的源点。

在小区大门的打造上，招商秉持“揉石成缎”的理念，甄选大量优质石材，将水刀雕刻、手工打磨、高精度抛光等繁复精妙的工艺巧妙融入其中，用打造艺术品的手法铺就业主的归家动线。

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采用米黄色温润石材，巧妙模拟风的流畅形态，营造出既庄重又舒适的归家氛围。这片宽广的流线型石墙在柔和灯光的映衬下，更显璀璨夺目，而风雨连廊的灯带设计，更添一份尊贵仪式感。

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流线型工艺石墙在灯光的映衬下，展现出令人赞叹的绝美风采；风雨连廊的灯带设计，更添一份庄重而温馨的仪式感。

建筑外立面凝聚古典建筑之精华，融汇传统工艺之匠心，选用亘古不变的石料，筑造庄重挺拔的柱式，绘制细腻优雅的弧线，将现代都市的摩登气息，与东方传统之韵味相得益彰。康定壹拾玖，于经典之中塑新篇，成就传世之作。

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✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

建筑采用多材质工艺组合的形式，打造出更具豪宅质感的高定立面。立面采用米黄色石材，仿古铜色的金属线条，再配合大面积玻璃的通透视感，超高的窗墙比，高级感不言而喻。弧形元素在外立面上的运用，使建筑呈现出柔和而不失庄重的美感。

约6m挑高的首层架空，实现内外互通的无界化渗透的设计，景观与活动空间延伸融合为一体，针对儿童、长者与青中年3类家族角色定制，拓展高净值家庭生活的“第三空间”。

小区做了抬高处理，整体抬高，最高处超过7米，整个小区形成了错落的格局，在小区内部做台地景观。所谓台地，便是将小区内地面整体抬高，与市政道路形成一定的高度落差，这样建造的社区气势磅礴，居高临下。通过景观设计，将小区景打造成了立体台地花园，设置缓坡、下沉式花园、台阶等，让整体景观表现出立体层次感，错落有致。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

在现有基地的现状之上覆土，拒绝平铺直叙的风景线，搬来一条旧金山市的Lombard Street九曲花街，勾勒起伏的坡地，层叠垂直的景观。

未来置身于落玉水院，抬眼望去，堆坡造园所营造的景致如同一幅徐徐展开的立体画卷，”层峦叠嶂“的地形错落有致，随时拾获国际范与奢华体验。通过抬高地块，巧妙地将地块中对公共通道的要求，转化为小区下穿通道，在保障交通功能的同时，完整保留了小区的独立性与完整性，足见招商团队构思之精巧。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

整个社区的会所设计标准堪比顶级豪宅，每一处都彰显着精致的细节打磨。其中，地下1楼设有1800平方米的高端会所，而1楼更拥有1200平方米的泛会所空间。这3000平方米的豪华会所，足以令人惊叹。324户业主共享如此宽敞的设施，尽显尊贵气派，实为非凡享受。

室内设计匠心独运，追求极致定制。深入景德镇，探访民间工艺，定制独具匠心的冰裂纹瓷器。

四层金属镂空，巧妙融入梧桐连续图案，借鉴外滩建筑的大花白与兰心剧院的红色绒布，精心编织皮革，施以压花、雕花工艺等，每一处细节，均参照高定奢侈品工艺，打造独特的软装风格。在这里，用每一件物品，传递与时间的深情陪伴。

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✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

会所还设置棋牌室、瑜伽房、健身房等康体休闲区域，满配恒温泳池，绵延老静安名流的生活盛宴。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

约1200㎡泛会所空间，层高约6米，将打造多样化主题，既满足社区功能需要，也形成一个个交汇节点与共享基地，增进邻里交往。

大规模的会所空间，对业主而言，是更高的社区配套人均占有率！招商用有限的资源，赋予了社区更多的可能性。

项目区位配套

【康定壹拾玖】所处的老静安康定路，同样如此。康定路2号，曾是上海滩颜料大王的张家花园；康定路5号，曾是徐凌云领衔的南社雅集，流连的徐园——中国电影史上第一个对外放映电影的私家园林；康定路528号，是华侨最高学府国立暨南大学的旧址‌；康定东路85号，是张爱玲童年所住的麦根路别墅……

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

康定路

历史名流汇聚于此，这里的一墙一砖、一花一叶，都是老上海的浪漫。

正是因为情怀所在，所以康定路代表的，绝不仅仅是一线城市核心区的地段价值，更是这座城市的软实力所在，这里的住户，不愿将名下的房产轻易出让！

所以，当招商在去年摘得老静安康定路宅地的时候，我们就可以确认，这里将诞生一个“王炸”产品。

这里是坐拥上海繁华璀璨的内环，更是位于闹中取静的梧桐树荫深处，历史底蕴与人文情怀在此处交相辉映，静奢的生活氛围，也悄然迭新世界的繁华：

，一站可达静安寺，还有延安高架、北横通道、内环高架、南北高架等重要市级干道及高架，快速通达全城。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

轨道交通方面：周边约500米范围内坐拥13/14号线武宁路站和14号线武定路站

教育资源方面：周边教育资源齐全，老静安除了发达的商业，优质教育资源也都集中于此，全市公办头牌的一师附小距离项目仅约600米，更有诗意久幼儿园、南西幼儿园（市示范园）、万航渡路小学、市西小学、市西中学、同济附属七一中学、包玉刚实验小学、市三女中等（新房不承诺学区，教育资源仅为罗列示意，具体以政府相关文件为准），可谓凝练百年醇厚学养。

医疗资源方面：复旦附属华山医院、复旦附属华东医院、第一妇婴保健院、上海市儿童医院等，都在附近！

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

商业配套方面：康定壹拾玖，与老牌静安寺商圈仅有约1.5km，一站地铁可达，甚至散步可达。本身周遭商业氛围相当成熟，KING88商业广场、悦达889广场、嘉里中心、恒隆广场、中信泰富广场、芮欧百货、兴业太古汇、久光百货、上海商城、晶品购物中心等扎堆环绕，生活娱乐的便利性拉满。

休闲方面：地块位于静安区曹家渡板块，板块内各项配套都较为成熟，坐拥上海五星级公园-----中山公园,环境十分优美，整体宜居性非常高。

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

老静安稀缺新盘

招商曹家渡项目定名

【康定壹拾玖】

少量建面约123-238㎡3-4房

均价17.18万元/㎡ 总价约1924万起

✅招商康定壹拾玖售楼处电话：400-8558-224✅︎✅︎✅

✅招商康定壹拾玖营销中心热线4008558224（官方预约看房热线）

招商康定壹拾玖售楼处电话：400-8558-224【售楼中心热线】招商康定壹拾玖营销中心热线4008558224招商康定壹拾玖售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打招商康定壹拾玖售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。