上海
by XIAO Fang
TikTok Shop's gross merchandise value (GMV) approached $100 billion in 2025, as the short-video platform's e-commerce arm scaled rapidly across global markets, people familiar with the matter told Jiemian News.
Active consumers on TikTok Shop reached about 400 million last year, the sources said. By GMV, the platform ranked fifth among major e-commerce players, behind Amazon, Walmart, Shopee and eBay, while recording the fastest growth.
Fourth-quarter GMV exceeded $25 billion, lifted by Black Friday promotions and surpassing eBay over the period, the sources said. In December alone, TikTok Shop's global GMV overtook Shopee.
Launched in 2021, TikTok Shop now operates in 17 markets worldwide, including the United States, Japan, and countries across Europe, Southeast Asia and Latin America.
特别声明：以上内容(如有图片或视频亦包括在内)为自媒体平台“网易号”用户上传并发布，本平台仅提供信息存储服务。
Notice: The content above (including the pictures and videos if any) is uploaded and posted by a user of NetEase Hao, which is a social media platform and only provides information storage services.
