世界非遗国际传播大使受邀出席中国品牌出海论坛大会

世界非遗国际传播大使 北京非遗传承文化传播工委会主席刘爽女士 作为特邀贵宾 受邀出席2025全球品牌发展暨中国品牌出海论坛大会

2025全球品牌发展暨中国品牌出海论坛大会，于2025年12月11日上午9点在北京中国大饭店成功举办。世界非遗国际传播大使、北京非遗传承文化传播工作委员会主席刘爽，携委员会轮值主席团成员、波黑公关负责人安娜·沃伊诺维奇，以特邀贵宾身份出席2025全球品牌发展暨中国品牌出海论坛，借论坛平台搭建非遗与国际品牌合作纽带，助力中国品牌以文化赋能出海、提升中华文化影响力。会后，刘爽与中国西班牙商会北京会长大卫·毕加索、全球外交官中国非遗文化之夜组委会秘书长许云组合影，为中外文化及品牌合作筑牢基础。

Ms. Liu Shuang, World Intangible Heritage International Communication Ambassador and Chairman of Beijing Intangible Heritage Inheritance and Cultural Communication Working Committee, attended the 2025 World Brand Development and Chinese Brand Going Global Forum as an honored guest with Ana Vojinovic, Bosnian PR Director and committee rotating presidium member. They linked intangible heritage with international brand cooperation to boost Chinese brands’ globalization and cultural influence. Post-forum, Ms. Liu Shuang took photos with David Picazo and Mr. Xu Yunzu to lay the foundation for Sino-foreign cooperation.

世界非遗国际传播大使、北京非遗传承文化传播工作委员会主席刘爽，携委员会轮值主席团成员、波黑公关负责人安娜·沃伊诺维奇，以特邀贵宾身份出席2025全球品牌发展暨中国品牌出海论坛，在国际舞台上为非遗与品牌的融合发展搭建合作纽带。

非遗赋能品牌出海 中外携手共筑文化桥梁

本次论坛聚焦全球品牌发展趋势与中国品牌出海路径，为国内外政企界人士提供了交流对接的重要平台。刘爽与安娜·沃伊诺维奇的出席，为论坛注入了浓厚的文化元素。二人借助论坛契机，积极向与会嘉宾推介中国非物质文化遗产的独特魅力，倡导以文化赋能品牌建设，推动中国品牌在出海过程中植入深厚的文化内核，进而提升中华文化的国际传播力与影响力。

论坛结束后，刘爽与中国西班牙商会北京会长大卫·毕加索、全球外交官中国非遗文化之夜组委会秘书长许云组亲切合影。此次会面进一步凝聚了中外文化与品牌合作的共识，为后续开展非遗交流、品牌联动等项目筑牢基础，助力更多中国品牌携文化之魂走向世界。

Intangible Heritage Empowers Brand Globalization: Chinese and Foreign Partners Jointly Build Cultural Bridges

Ms. Liu Shuang, World Intangible Heritage International Communication Ambassador and Chairman of Beijing Intangible Heritage Inheritance and Cultural Communication Working Committee, attended the 2025 World Brand Development and Chinese Brand Going Global Forum as an honored guest, accompanied by Ana Vojinovic, Rotating Presidium Member of the committee and PR Director of Bosnia and Herzegovina. On this international platform, they built a cooperation bridge for the integrated development of intangible cultural heritage (ICH) and global brands.

Focusing on the trends of global brand development and the globalization paths of Chinese brands, the forum served as a vital platform for exchanges and cooperation among government and business representatives at home and abroad. The presence of Ms. Liu Shuang and Ms. Ana Vojinovic injected strong cultural elements into the event. Seizing this opportunity, the two actively presented the unique charm of Chinese intangible cultural heritage to the participants, advocated for empowering brand building with cultural connotations, and promoted the integration of profound cultural cores into Chinese brands during their globalization drive, thereby enhancing the international communication power and influence of Chinese culture.

After the forum, Ms. Liu Shuang took a group photo with David Picazo, President of the Spanish Chamber of Commerce in Beijing, and Mr. Xu Yunzu, Secretary-General of the Organizing Committee of the Global Diplomats' Chinese ICH Cultural Night. This meeting further consolidated the consensus on Sino-foreign cultural and brand cooperation, laid a solid foundation for the launch of subsequent ICH exchange and brand linkage projects, and helped more Chinese brands step onto the world stage with their cultural souls.