Spring Sheep located in Minhang丨新西兰绵羊奶助力“敏宝”健康成长

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Located in Xinhong, Minhang, the sheep dairy company "Spring Sheep" has chosen the Hongqiao transportation hub as its foothold to deepen its presence in the Chinese market. This brand from New Zealand brings pure, gentle, and nutritious sheep milk to Chinese families. Last year, Spring Sheep Shipulin made its public debut at the China International Import Expo, providing opportunities for the company to promote its products and increase brand awareness.

Jin Liang, General Manager of Spring Sheep China, noted , " Obviously we gained lots of attention by the government through CIIE and built quite good relationship with Minhang local government. Minhang government has quite strong ability and also experience to serve overseas companies, which can improve our efficiency a lot."

Dual grass-fed certificate including NZ government grass-fed certificate and QCONZ certificate, plus the Zealandia breed, makes the company a quite unique position in the market.

Jin Liang added, "Our infant formula product Shipulin is a key product for us at this stage which can help the sensitive babies to solve their absorption problems. Our key concept is Baby's healthy growth, Mom's beautiful dream."

Next step Spring Sheep plans to collect more consumers' insights and their feedback on consuming its products, to calibrate its marketing strategy to better serve its customers.

位于闵行新虹的绵羊乳制品公司“春绵”，将虹桥交通枢纽设置为企业深耕中国市场的落脚点。这个来自新西兰的品牌，将纯净、温和、营养的绵羊奶带给中国家庭。去年，“春绵诗谱琳”也在进博会上首次公众亮相，为企业销售产品、提升品牌意识提供了机遇。

春绵乳业中国区总经理金亮表示：“通过进博会平台，我们显著提升了政府关注度，并与闵行区政府建立了良好的合作关系。闵行区政府在服务外资企业方面具备突出能力和丰富经验，这大大提升了我们的运营效率。”

双重权威草饲认证包括新西兰政府草饲认证和QCONZ认证，再加上独特的西兰蒂亚羊种，这些优势使企业在市场上占据了独特地位。

金亮介绍道：“我们现阶段的核心产品‘诗谱琳’婴幼儿配方奶粉，是专为敏感体质宝宝研发的，能够帮助解决他们的消化吸收问题。我们的产品秉承‘宝宝健康成长，妈妈美丽梦想’的理念。”

下一步，“春绵”计划收集更多消费者使用产品的见解和反馈，以此来优化企业的营销策略，从而更好地服务客户。

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Reported by Zhu Jiaqi, Su Nan, Li Mingxuan, Li Xiaokang

Edited by Huang Shengyuan

Reviewed by Fang Jialu, Lin Xinyi, Liu Kenbo