北京
上海虹桥进口商品展示交易中心承接中国国际进口博览会的溢出效应，致力于打造一个开放式、集中型、高聚合度的进口商品展示交易平台。项目集展览、批发、零售功能于一体，Aedas院士及全球设计董事韦业启（Ken Wai）带领团队，将保税仓储、保税展示、保税交易与信息发布功能整合，构建“店仓一体”新商业空间模式。
The Shanghai Hongqiao Import Commodity Exhibition and Trade Center serves as an open, centralised platform for showcasing imported goods. Designed by Aedas Global Design Principal Ken Wai, the project integrates exhibition, wholesale, and retail, delivering an interactive retail experience.
高聚合度的进口商品展示交易平台
The architectural form of the exhibition and trade center
项目东侧紧邻虹翟高架路和虹桥国际机场，交通便利，但商业界面较为消极；西侧则面向申昆路，商业氛围良好且展示面完整，双向四车道的布局更适合车流引导与人流集聚。
设计团队充分考虑场地的特点与挑战，针对场地东西向90-95米的较大进深，通过科学的空间规划和高效的布局优化，将场地劣势转化为商业价值——西侧错落有致的商业展示布局强化了空间的吸引力与活力。
The exhibition and trade center enjoys excellent connectivity on the east to the main road and Hongqiao International Airport while it enjoys a vibrant retail atmosphere on the west. The site’s 90–95m depth is emphasised by introducing a staggered commercial layout on the west to enhance spatial appeal and commercial value.
建筑城市界面
Various entrances to the trade center
虹桥进口商品展示交易中心基于“以展带销”的策略，构建“展销共存”模式，通过大宗贸易与零售消费场景的深度融合及线上线下联动，为全球优质进口品牌提供展示交易舞台，同时为消费者创造便捷的购物消费场景。
The exhibition and trade center adopts a ‘showcase-to-sell’ strategy, creating a hybrid exhibition-retail model that integrates bulk trade and consumer retail with seamless online-offline interaction.
首层设计了约1万平方米、高11.5米的超大展示空间，满足进口博览会的功能需求。展厅位于建筑正中，入口区域设置开放展厅，西侧配备可完全打开的大型折叠门，灵活转换为室外空间。超大展厅具备高度开放性和多功能适配性，可承载大型展览、新品发布会及服装T台秀等多种活动形式，快速吸引人流，成为项目的人气引擎。
A 10,000 sqm, 11.5m-high central exhibition hall anchors the ground floor, featuring large foldable doors on both east and west sides for flexible indoor-outdoor transitions. Designed for versatility, it accommodates exhibitions, product launches, and fashion shows.
为满足大型装备仓储与展示需求，展示仓库的布局设计注重灵活性、开放性与功能性：柱网体系采用地下9×9米与地上18×18米的空间模式。超高层高的展厅部分区域层高达8.7米；不同尺度的展示空间满足了汽车、医疗器械与快消品等多品类商品的展示与销售需求；地下保税仓库通过专用物流通道与商业区连接，配备专属提货大厅。
The design integrates warehousing, exhibition, and retail functions, enhancing the spatial openness and supporting the brand display. A tall column grid system enables flexible spatial configurations, offering 9×9m underground and 18×18m above-ground areas to accommodate diverse display needs from automobiles and medical equipment to consumer goods. The underground bonded warehouse is seamlessly connected to the retail zone via dedicated logistics corridors.
首层展示空间
Exhibition space
仓储式展销“人气引擎”
Exhibition space
二至四层商业区域则为大宗贸易与零售消费客群及办公人员提供连续的购物体验，同时满足品牌商的多样化展示需求。
The retail area on 2-4/F offers a seamless retail experience tailored for both bulk trade and everyday consumers, while also accommodating the diverse display needs of tenants and office users.
立面渐变格栅
Façade details
立面细节
Façade details
建筑立面设计借鉴中国传统篆刻工艺中的“阴刻”与“阳刻”技艺，通过雕刻手法塑造建筑体量，结合以铝合金型材与Low-E超白中空玻璃为主材，呈现简洁大气、现代优雅的形象。
The façade design draws inspiration from traditional Chinese carving techniques to sculpt the building’s massing. Using aluminum panels and Low-E ultra-clear insulated glass, the exterior presents a clean, modern elegance.
设计注重功能性与美学结合，优化日照与通风，提升空间舒适性，同时融入动态灯光展示系统，为品牌提供全天候宣传支持。东侧立面通过简化设计弱化高架路的消极影响，而西侧立面则通过开放感极强的展示界面最大化吸引消费者注意，形成强烈的商业导向。
Balancing aesthetics and performance, the design enhances daylighting and ventilation while integrating dynamic lighting for round-the-clock brand visibility. The east façade minimises the elevated road’s impact, while the open, expressive west façade maximises consumer engagement and reinforces the site’s commercial orientation.
立面设计概念来自于中国传统工艺篆刻中的“阴刻”、“阳刻”
Façade inspiration
立面设计概念来自于中国传统工艺篆刻中的“阴刻”、“阳刻”
Façade inspiration
立面设计概念来自于中国传统工艺篆刻中的“阴刻”、“阳刻”
Façade inspiration
“作为上海进口商品展示交易的核心平台，虹桥进口商品展示交易中心不仅承担着国际进口博览会‘6+365天’功能的延续，还将通过创新的空间布局配合新颖的商业模式，推动进口商品消费模式的全面升级。”韦业启（Ken Wai）表示。
‘As a core platform for import commodity exhibition and trading, the Shanghai Hongqiao Import Commodity Exhibition and Trade Center drives a transformation in consumption patterns through innovative spatial planning and a forward-thinking commercial model.’ Ken shares.
全球品牌的展示舞台
A forward-thinking commercial model
位置：中国上海
设计及项目建筑师：Aedas
业主：上海虹桥国际进口商品物流有限公司
建筑面积：264,000 平方米
竣工年份：20 23年
主要设计人：韦 业启（ Ken Wai ） ， Aedas 院士、全球设计董事
Lo cat ion: Shang hai , China
Cli en t: Shanghai Honggiao International lmport Commodity Logistics Co..Ltd
Design and Proj ect Architect: Aedas
Gross Floor Area: 264,000 sq m
Completion Year: 2023
Design Directors: Ken Wai, Global Design Princi pal
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