——七月聚焦 @静安玺樾官方售楼处发布：熙攘之上，语见美好！

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➤贵宾热线〢欢迎咨询〢提前预约可享内部优惠〢➤

静安玺樾的出现，就是上车的大好机会！

1、不可复制的地段天赋。站位静安内环内核芯区域，享塔尖资源，直线距离外滩仅约3.8km。1km里拥有百万方城市更新项目，苏河湾&北外滩 、人民广场&陆家嘴等上海地标建筑尽收眼底。静安玺樾售楼处电话☎：400-8558-224

2、稀缺的千万级总价。在区域内新房价格攀升时，静安玺樾12.5万/㎡的过会价格，比起周边的新房以及二手次新房，在板块内很有性价比。

3、多样化户型可供选择。建面约94-165㎡的二至四房，无论是改善还是刚需，都能找到心仪的户型款式，可满足各类人群的置业需求。

4、超高产品力、国企钜制。全精装交付，装标超乎想象，无愧于区域内同价格段项目天花板级别的存在。

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看房请提前致电预约，可享受内部渠道优惠！联系销售人员获取最新一房一价表，官方售楼处最新优惠底价！开发商官方销售人员将详细介绍每个户型的独特设计和优势，带您参观样板间，感受精装修的品质和温馨氛围。您还可以了解周边配套设施，包括高端购物中心、优质学校和便捷交通网络，让您的居住体验更加完美。

但同时，项目也有不少不和谐的声音

比如，一期57%认购率不高，临近高架，城市界面不咋地......

内环内四轨交1000万级这种难得的产品也不香了吗？

仁者见仁智者见智！

【静安玺樾】

推售建面约94-165㎡2-4房

过会均价125777元/m²

最低单价101203元/m²，总价954万起

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11月17日，备受瞩目的静安玺樾二期迎来盛大开盘，现场人头攒动，房源分秒递减，成交节节攀升，一声声“恭喜您成为静安玺樾的业主”，在静安内环烙印下熠熠生辉的鼎盛荣章。

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开盘恰逢“降契税”新政发布不久，在市场积极信号频发的大环境下，静安玺樾可谓是聚集了天时、地利、人和。

市北初级中学

户型图赏鉴

建面约94㎡宽阔两房，非常适合单身或是年轻的小家庭置业。其得房率最高约79%，相较于市面上大多70-75%的项目，实实在在地省下了不少空间的置业成本！
更大的亮点还在项目不回避自身的“抗性”，将实体样板间做在了邻近高架的3号楼，优越的隔音效果与日常居住的静谧程度是置业者可以亲自感受到的。

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第一个亮点，室内软装是邀请梁志天大师团队进行设计的，分为两大主题，预设家庭生活场景，围绕家庭成员的居住方式，加载健身、书房、茶室、养宠等功能，展现生活的精致感与摩登感。

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第二个亮点，是动静分离+客餐厅一体化设计，功能区和休息区互不干扰，客餐厅、厨房等公共活动区集中在一侧，卧室等休息区全部一侧，保证了私密性！

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第三个亮点，是尺度感！得益于高得房率，客餐厅朝南面宽大，衔接宽阔大阳台，而且像两间卧室都能轻松放下双人床，尤其是对于单身或两口之家，次卧完全可以成为X空间，工作室、电竞房、书房等尽可创意想象！

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第四个亮点，是南向主卧套房设计，不仅能放得下2*1.8米双人床，且还能保留约1米的过道；同时带独立卫生间和大飘窗，增强私密性。

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项目样板间实景图

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104㎡3户型特点：该户型多为楼栋的东边套，是一个观景户型。客厅连接270°阳台，视野出众。双卧朝南，阳光满溢。从次卫布局看，如果家庭人口较少，该户型还能做成双套卧。

此外，还具有独立储藏间，非常难得。该户型比较适合三口之家或三代同堂居住。

建面约103㎡3房2卫

该户型适合三口之家或年轻家庭居住的动静分区户型，厨房、餐厅、客厅及阳台一体化设计，动静完全分区设计，相当人性化。

主卧套房设计满满尊崇感，次卫三分离干湿分区设计，考量十分贴心。

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建面约103㎡2+1房2卫

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该户型的精髓是“+1”的灵动空间，可随着家庭结构和需求随心个性定制，书房、学习区、游戏区，女王化妆间等。

若维持两房，你将拥双开间大横厅设计及宽景阳台。同时，次卫设计取巧，可以做成套卧，那就是双套房。

值得一提，主卧套房空间阔绰，刚需面积改善的尺度，摆两个床头柜和衣柜空间都绰绰有余，床尾即使再放置柜子也不影响过道通行。

静安玺樾售楼处电话☎：400-8558-224

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全球奢装品牌领衔，装修豪华。

项目装修配置堪称豪华，空调、地暖为大金或三菱重工（或同档次其它品牌），热水器选用瑞美或能率（或同档次其它品牌）；新风为霍尼韦尔或大金（或同档次其它品牌）。

厨电5件套（油烟机、三眼燃气灶、洗碗机、烤箱、冰箱）均为美诺或斯麦格（或同档次其它品牌）；水槽和龙头采用铂浪高或弗兰卡（或同档次其它品牌）。同时配置三玻两腔隔音降噪玻璃。

项目信息

静安玺樾售楼处电话☎：400-8558-224

洪南山宅240街坊也曾经是老闸北区著名的棚户区，该街坊于2019年年初启动征收。洪南山宅240街坊项目开辟了市区联手、两级联动的融资新模式。

效果示意图

四至范围：东至302a-05、302a-06地块、南至中华新路、302a-12地块，西至共和新路（南北高架）、302a-07、302a-11地块，北至南山路、302a-03地块。

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根据出让合同显示，规划用地面积31352.4平方米，地上计容面积为95624.82平方米，容积率为3.05，地块限高100米。该地块将新增926套住宅。

根据设计方案显示，该地块共规划了7幢层高在15-33层不等的高层，其中1号楼19，2号楼27层（局部24层），3号楼15层，4号楼33层，5号楼17层，6号楼为30层（局部20层），7号楼30层。

而北侧靠近南山路一侧还规划一幢最高6层的养老设施用房。在小区南北两侧的中华新路和南山路分别设有机动车出入口。

「静安玺樾」不仅拥有近约10w方规模的完整社区空间，还通过景观花园、泛会所等空间打造出满足儿童玩乐、家人休闲锻炼、社交会客的全年龄人群需求的豪宅优等社区。

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项目园林由业界知名的奥雅设计操刀设计，打造了一个”翡光礼境“景观社区。

静安玺樾售楼处电话☎：400-8558-224

规划了“翡色五境”五大空间氛围，匠造融入时光、人文海派、自然与艺术、家庭与邻里的“四轴、三园、五区、一所”四大功能空间。

设计了“春赏花、夏赏绿、秋赏叶、冬赏姿”四季有景的长效花园，呈现四季景观皆不同的诗意雅致生活氛围。

翡色五境社区氛围

翡廊境：尊享连廊的归家体验

翡林境：绿荫包裹的林下漫步

翡溪境：舒适惬意的绿意溪径

翡湾境：放空归静的心灵港湾

翡屿境：欢乐温馨的家庭氛围

社区景观打造上还考虑了空间的功能丰富性，打造了三大花园空间：中心港湾花园、水溪花园，西入口归家花园，实现社区内各区域景观不同的丰富视觉盛宴~

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林下空间用于会客、洽谈、休憩使用，零距离接触自然景观，惬意万分~

五大运动活力系统

精心设计的环绕社区的400m跑道系统串联热身区、定制主题儿童活动区、老年健身区、活力健身区和休憩缓冲区五大运动活力系统，家人在社区内锻炼身体的祥和画面呼之欲出。

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户外定制化主题儿童区+架空层泛会所构成双儿童系统，以“秘境童话专列”的火车主题串联儿童活动空间，兼顾全年龄儿童不同游玩体验。

更有贴心细节设计：儿童活动区和老年健身区的器械均考虑防磕碰设计，地面均采用塑胶，以防磕碰受伤。

架空层位于5#楼王位置楼栋，用作泛会所空间，为孩子提供不受天气影响的社区活动空间，实属优秀～

与常规社区的三重归家礼序不同的是，「静安玺樾」创造出升级版“四轴”归家体系：气派入口门楼，精致艺术的归家廊厅，全区花园式入户以及仪式水系轴线空间。让你从社区大门开始就能感受到身为业主的尊崇感~

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更值得一提的是，「静安玺樾」还设计了更加人性化的室内通行归家路线，更优于社区风雨连廊的设计，业主从南入口保安亭后方的电梯厅可以直达设计了采光排风井的B1层归家，不走地面社区道路就能免受风吹日晒，安全归家。

海派风格外立面+超低能耗住宅

建筑立面采用新海派风格，采用天然石材+真石漆+铝板设计打造，细节精致，线条流畅，优雅大气质感浑然天成。

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与传统住宅截然不同的是，「静安玺樾」不惜成本打造了超低能耗住宅产品，将为业主带来一个四季如春的空间，享受到更加静谧的居住环境、更清新健康的空气、更安全的居住环境，还能降低更多的能耗！

从超一线装标到五星级地库，豪宅品质贯彻始终！

从装标上看，「静安玺樾」在装修标准上是下了功夫的，甚至可以说是“不惜成本”，超一线装标完全称得上“高配低价”这四个字！

中央空调、地暖、新风都是标配，室内厨卫都采用了国际一线品牌，让居住变得更为舒适的同时给足业主体验感和尊崇感。

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尤其让人惊艳的还有项目豪掷重金为业主打造的五星级地库！

静安玺樾售楼处电话☎：400-8558-224项目车库采用贯穿式鱼尾灯坡道和超耐磨地坪，过道全部采用精装吊顶，地下管道和局部区域进行二次包裹！尤其惊艳的是项目的豪华车马厅，采用水磨石、水晶漆、铝饰面、大板砖、立柱石材包边、门禁系统三合一！

如此用心着力只为给所有业主营造出独属的尊崇归家礼仪！

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物业服务方面，有万科物业保驾护航！

万科物业，相信不用多说，全国一级物业资质，连续多年蝉联全国物业排名第一！

作为国内第一家通过ISO9002国际质量管理体系认证的物业管理企业，屡获殊荣。

万科物业进驻上海31年！多年口碑积攒下好评如潮，被业内誉为“最懂上海的物业”！

此次进驻「静安玺樾」，万科物业除了将为社区提供优质服务外，并将额外定制提供增值服务，包括：

更整洁的社区：12小时的保洁+夜间值班保洁；

更省心的居家：每年一次空调清洗，每三年一次地暖保养；

更历久弥新的建筑：每年一次外墙清洗。

生活配套

静安玺樾售楼处电话☎：400-8558-224

交通方面：项目直线距离8号线中兴路站直线约580米，1号线中山北路站直线约800米，距离3/4号线宝山路站约1.4公里，自驾方面，可以通过南北高架、内环高架通往市区，也可通过内环到达市区各个方向。

商业方面：项目周边配套成熟，购物便利，大型商业2公里内还有静安大悦城、万象天地、大宁永光、大宁国际等高端商业配套，周边还有规划中的百万方中兴城商业综合体。

静安大悦城

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教育方面：闸北区三中心小学、永兴路第二小学、青云中学、市北初级中学等。（新房不承诺对口学校，具体以实际为准）

医疗方面：三甲医院环伺，为您和家人的健康保驾护航。项目周边有上海第十人民医院分院、上海市中医医院、上海市第一人民医院、上海第十人民医院、同济大学附属口腔医院等等。

生态休闲：在市区寸土寸金的环境下，周边还有芷江绿地、中兴公园等。

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上海静安玺樾官方售楼处电话☎：400-855-8224【开发商售楼处预约看房热线】（一对一热情服务）

【上海静安玺樾】

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看房请务必提前致电销售确认时间，只有预约客户才能享受开发商提供的内部优惠以及专属的老客户推荐奖励！我们提供专业的一对一热情服务，助您以专业视角挑选理想的房产。

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看房请提前致电预约，可享受内部渠道优惠！
Contact the salesperson to obtain the latest one-room-one-price list and the latest discounted base prices from the official sales office!
联系销售人员获取最新一房一价表，官方售楼处最新优惠底价！
The official sales staff of the developer will provide a detailed introduction to the unique design and advantages of each unit type, and show you around the model rooms to experience the quality of the fine decoration and the warm atmosphere.
开发商官方销售人员将详细介绍每个户型的独特设计和优势，带您参观样板间，感受精装修的品质和温馨氛围。
You can also learn about the surrounding supporting facilities, including high-end shopping centers, quality schools and convenient transportation networks, making your living experience even more perfect.
您还可以了解周边配套设施，包括高端购物中心、优质学校和便捷交通网络，让您的居住体验更加完美。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。