农文旅融合 · 从传统村落生长出的现代艺术 | MODERN ART IN TRADITIONAL VILLAGE

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国家高度重视农文旅融合发展，近年来出台了一系列政策措施，为农文旅项目发展提供了强有力的政策支持。1. 乡村振兴战略：明确提出要发展乡村旅游、休闲农业等新产业新业态，推动农村一二三产业融合发展。2. 中央一号文件：连续多年将农文旅融合发展作为重要内容，提出要大力发展乡村休闲旅游，建设一批休闲农业重点县、乡村旅游重点村。3. 文化和旅游部相关政策：出台《关于促进乡村旅游可持续发展的指导意见》等文件，鼓励发展乡村民宿、乡村旅游创客基地等。4. 农业农村部相关政策：出台《关于促进休闲农业和乡村旅游高质量发展的指导意见》等文件，支持发展休闲农业和乡村旅游。5. 地方政府配套政策：各地政府也纷纷出台配套政策，在土地、资金、人才等方面给予支持。

The state attaches great importance to the integrated development of agriculture, culture and tourism, and has introduced a series of policy measures in recent years to provide strong policy support for the development of agriculture, culture and tourism projects. 1. Rural revitalization strategy: It is clearly proposed to develop new industries and formats such as rural tourism and leisure agriculture, and promote the integrated development of rural primary, secondary and tertiary industries. 2. Central Document No. 1: For many years, the integrated development of agriculture, culture and tourism has been regarded as an important content, and it is proposed to vigorously develop rural leisure tourism and build a number of key counties for leisure agriculture and villages for rural tourism. 3. Relevant policies of the Ministry of Culture and Tourism: the Guiding Opinions on Promoting the Sustainable Development of Rural Tourism and other documents have been issued to encourage the development of rural homestay and rural tourism maker bases. 4. Relevant policies of the Ministry of Agriculture and Rural Affairs: The Guiding Opinions on Promoting High-quality Development of leisure Agriculture and Rural Tourism have been issued to support the development of leisure agriculture and rural tourism. 5. Local government supporting policies: Local governments have also issued supporting policies to support land, capital, talent and other aspects.

农文旅项目是乡村振兴的重要抓手，未来发展潜力巨大。在国家政策的大力支持下，通过精准定位、丰富产品、创新营销、加强合作、注重运营，农文旅项目可以实现盈利并持续发展，为乡村振兴注入新活力。同时，农文旅项目与其他产品业态形成合力，可以进一步拓展市场空间，提升盈利能力，实现爆火发展。农文旅项目依托乡村资源，将农业、文化与旅游相结合，适合发展多种业态，以下列举一些主要方向：

一、农业体验类：休闲农业：开发农业观光、农事体验、农产品采摘等项目，让游客亲身参与农业生产，体验农耕文化。例如：草莓采摘园、葡萄园、茶园、稻田画等。科普教育：建设农业科普教育基地，开展农业知识科普、农事体验等活动，吸引学生和家庭游客。例如：农业博物馆、昆虫馆、植物园等。农产品加工体验：让游客参与农产品加工过程，如果酱制作、豆腐制作、酿酒等，体验传统工艺。例如：手工豆腐坊、酿酒作坊、果酱工坊等。

二、文化体验类：民俗文化体验： 展示当地民俗文化，如传统手工艺、民间艺术、节庆活动等，让游客体验当地文化魅力。例如：民俗村、手工艺作坊、非遗文化体验馆等。历史文化体验：挖掘当地历史文化资源，打造历史文化景点，开展历史文化体验活动。例如：古村落、古镇、红色旅游景点等。创意文化体验：结合当地文化元素，开发创意文化产品，如文创产品、文化演出等。例如：文创集市、乡村音乐节、露天电影等。

三、休闲娱乐类：乡村民宿：利用乡村闲置房屋，打造特色民宿，为游客提供舒适的住宿环境。例如：田园民宿、木屋民宿、帐篷营地等；农家乐：提供农家饭菜、休闲娱乐等服务，让游客体验乡村生活。例如：农家餐馆、垂钓园、烧烤园等。户外运动：开发徒步、骑行、露营、攀岩等户外运动项目，吸引热爱运动的游客。例如：登山步道、骑行绿道、露营基地等。

四、其他业态：康养度假： 利用乡村良好的生态环境，发展康养度假产业，为游客提供健康养生服务。例如：温泉度假村、森林康养基地、中医药养生馆等。研学旅行：开发研学旅行线路和课程，吸引学生群体，开展农业、文化、自然等方面的研学活动。例如：农耕文化研学基地、自然教育营地等。电商平台：搭建农产品电商平台，推广当地特色农产品，拓宽销售渠道。例如：农产品电商平台、直播带货等。

Agro-cultural tourism project is an important starting point for rural revitalization and has great potential for future development. With the strong support of national policies, through precise positioning, product enrichment, innovative marketing, strengthening cooperation, and focusing on operation, agro-cultural tourism projects can achieve profitability and sustainable development, injecting new vitality into rural revitalization. At the same time, the agricultural tourism project and other products form a joint force, can further expand the market space, improve profitability, and achieve explosive development. Agro-cultural tourism projects rely on rural resources and combine agriculture, culture and tourism, which is suitable for the development of a variety of business forms. The following are some main directions:

1. Agricultural experience: Leisure agriculture: Develop agricultural sightseeing, farming experience, agricultural product picking and other projects, so that tourists can personally participate in agricultural production and experience farming culture. For example: strawberry picking garden, vineyard, tea garden, rice field painting and so on. Popular science education: Build an agricultural popular science education base, carry out activities such as agricultural knowledge popularization and agricultural experience, and attract students and family tourists. For example: agricultural museum, insect museum, botanical garden, etc. Agricultural product processing experience: Let visitors participate in the process of agricultural product processing, such as sauce making, tofu making, brewing, etc., to experience traditional crafts. For example: handmade beancurd workshop, brewing workshop, jam workshop, etc.

Cultural experience: Folk culture experience: display local folk culture, such as traditional crafts, folk art, festival activities, etc., so that tourists can experience the charm of local culture. For example: folk village, handicraft workshop, intangible cultural experience museum, etc. Historical and cultural experience: Excavate local historical and cultural resources, build historical and cultural attractions, and carry out historical and cultural experience activities. For example: ancient villages, ancient towns, red tourist attractions and so on. Creative cultural experience: Combining local cultural elements, developing creative cultural products, such as cultural products, cultural performances, etc. For example: cultural and creative market, country music festival, open-air movie and so on.

Third, leisure and entertainment: rural homestays: the use of rural idle houses to create characteristic homestays to provide comfortable accommodation for tourists. For example: pastoral homestays, wooden homestays, tent camps, etc.; Farmhouse: Provide rural food, leisure and entertainment services, so that tourists experience rural life. For example: farm restaurant, fishing garden, barbecue garden, etc. Outdoor sports: Develop hiking, cycling, camping, rock climbing and other outdoor sports to attract tourists who love sports. For example: hiking trails, cycling greenways, camping bases, etc.

4. Other formats: Health vacation: Take advantage of the good ecological environment in the countryside, develop the health vacation industry, and provide health and wellness services for tourists. For example: hot spring resort, forest health base, traditional Chinese medicine health center and so on. Research trips: Develop research trips and courses, attract student groups, and carry out research activities in agriculture, culture, nature, etc. For example: farming culture research base, nature education camp, etc. E-commerce platform: Build an e-commerce platform for agricultural products, promote local characteristics of agricultural products, and expand sales channels. For example: agricultural products e-commerce platform, live delivery and so on.

一、乌镇 · 阿丽拉

RESIDENTIAL DESIGN

“结庐在人境，而无车马喧”，阿丽拉乌镇坐落于“中国最后的枕水之乡”，距乌镇西栅景区仅3公里，既避开了喧嚣，又承接着江南水乡的诗意脉络。乌镇，享有“鱼米之乡”、“丝绸之府”以及“中国最后的枕水之乡”的美誉。酒店的平面布局以传统江南水乡聚落空间为原型，其中传统村落的公共空间以及公共与私人空间的组织形式是尤为重要的研究对象。本设计提取了村芯、水口、巷道、水渠等标志性的公共空间元素，并延续了传统街巷空间的尺度体系。同时，方案也吸收了传统村落多巷道交汇的组团特征建立起一个风车形网格系统。

"In the people's environment, and no cars and horses noisy", Alila Wu town is located in "China's last pillow water town", only 3 kilometers away from Wuzhen Xizha scenic spot, not only to avoid the hustle and bustle, but also to undertake the poetic vein of Jiangnan water town. Wuzhen enjoys the reputation of "the hometown of fish and rice", "the home of silk" and "the last hometown of water in China". In terms of architectural design, Alilawu town cleverly integrates the three characteristic elements of Jiangnan water village: stone arch bridge, water system and water village culture, while combining the concept of modern minimalism, redefining the luxury standard of the hotel and providing guests with a unique accommodation experience. Through its understated yet modern design, the town of Alilau showcases the beauty of nature. The shadows of the cedar trees complement the reflections of the sky, creating a sense of unity between heaven and earth, giving guests an extraordinary visual enjoyment.

“从传统村落中生长出的现代艺术”。由GOA大象设计操刀，酒店以江南村落为原型，用极简线条与抽象几何重构水乡意境。白墙灰瓦的建筑群倒映于静谧水面，宛如一幅水墨长卷；270°落地玻璃模糊了室内外边界，光影流转间，仿佛置身“光的迷宫”。“移步换景，皆是风雅”。公区以中央水庭院为核心，蜿蜒的水巷、镂空的墙体、错落的庭院，处处呼应乌镇街巷的韵律。夜晚灯光亮起，素色墙壁与水波共舞，恍若“星辰坠入江南”。

"Modern art growing out of traditional villages". Designed by GOA Elephant, the hotel is based on a village in the south of the Yangtze River, using minimalist lines and abstract geometry to reconstruct the artistic conception of the water village. The buildings with white walls and gray tiles are reflected in the quiet water, like a long scroll of ink; 270° floor-to-ceiling glass blurs the indoor and outdoor boundaries, and the light and shadow flow between them, as if you are in a "maze of light". "Change the scenery, all are elegant". The central water courtyard is the core of the district. The winding water lanes, hollow-out walls and scattered courtyards echo the rhythm of the streets in Wuzhen. At night, the light is on, and the plain walls dance with the water waves, as if "stars fall into the south of the river".

二、空间美学

RESIDENTIAL DESIGN

整座酒店的高差控制在极小的范围内，使所有室内、室外空间能够平缓过渡，生硬的边界被消解，平和与稳定感便在连续的游走体验中油然而生。水系与院墙共同界定出的路径，将建筑室内与户外空间不断地转换。漫步于度假酒店中，人们可在连续的穿行中，体验到聚落空间的疏密和光影的变换。建筑仅保留白、灰两种色彩，抽象的几何形体呈现于天空、水面和水杉林之间。方案试图通过这样的方式，将水乡意象从建筑年代、风格等具体的符号中剥离，重新建立一种仅与自然有关的秩序。

The height difference of the whole hotel is controlled within a very small range, so that all indoor and outdoor Spaces can be smooth transition, the stiff boundaries are dissolved, and the sense of peace and stability arises in the continuous walking experience. The path defined by the water system and the courtyard wall continuously transforms the indoor and outdoor Spaces of the building. Walking in the resort hotel, people can experience the density of the settlement space and the change of light and shadow in the continuous walking. The building is reserved only in white and gray colors, and the abstract geometric form is presented between the sky, the water and the metasequoia forest. In this way, the project tries to remove the water village image from the concrete symbols such as architectural age and style, and re-establish an order related only to nature.

材质的选择与色彩基于同样的秩序体系。方案选择以光洁的金属和人工处理的石材代替装饰性的面材，最终深灰色铝合金与白色花岗岩分别被用作公共空间的屋顶和墙面用材。阿丽拉乌镇试图呈现的，是一座属于现代人的迷宫，一处新旧交叠的时空。某种意义上，这更接近于一种对于时空的讨论——在这里，“传统”与“现代”都超越了特定时代风格所给予的定义，而归于抽象的语言。漫步中所获得的平和与安宁，也正是设计师希望寄予每一位度假者的礼物。

The selection of materials and colors is based on the same order system. The scheme chose to replace the decorative veneer with glossy metal and hand-treated stone, and finally dark gray aluminum alloy and white granite were used as the roof and wall materials of the public space respectively. The town of Alilau is trying to present a maze of modern people, a time and space where the old and the new overlap. In a sense, this is closer to a discussion of time and space - where both "traditional" and "modern" transcend the definitions given by the style of a particular era and are relegated to abstract language. The peace and quiet of the walk is also the gift that the designer hopes to send to every holidaymaker.

项目名称：阿丽拉乌镇
所在地址：浙江省嘉兴市
业主：雅达国际
设计单位：goa大象设计
建筑面积：25000平方米

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