FBIF2024|240+Speakers and 47,000+Industry Visitors to Gather

Competition is spiraling up, business growth stagnating, consumer segments and their spending patterns polarizing, channels being reshaped amid violent market changes.

How to createa best-selling productin a saturated market? How to tap intonew growth channels? What are the brands that have achieved high growth in an uncertain environment doing right? What do brands that are first togo overseasand achieve success do?

Under the theme "Unbox the Future", the Food & Beverage lnnovation Forum 2024 (FBIF2024) and FBlF Food Innovation Expo will take place25-27 June 2024inthe National Convention and Exhibition Centre (Shanghai).

FBIF2024 is expected to have200+topics,240+speakers,7400+industry guests attending the conference,150+VIP guests for the Channel Gala,900+exhibitors,2000+innovative products,260+best selling products and brands in the FBIF New Product Connection Corridor, and draw participation from over47,000attendees (including 1000+ channel attendees).

Contents

1. Highlights of FBIF2024 Forum

2. FBIF Wow Food Awards Ceremony

3. FBIF Food Innovation Expo

4. FBIF2024 Channel Gala

5. FBIF2024 Attending Company

6. FBIF2024 Sponsors and Partners

7. FBIF2024 Media Partners

8. An Easter Egg

9. About FBIF2024

10. Contact Us

1.FBIF2024 Forum Speakers

Plenary Session

*June 27, Day 3

Chairman

Chris Wang, Founding Partner,Hosen Capital

Speakers

David Xiqiang Zhang, Executive Vice President,Nestlé S.A.; CEO,Zone Greater China, Nestlé

Jan-Benedict Steenkamp, Massey Distinguished Professor of Marketing and Leadership & Author,University of North Carolina at Chapel Hill

Matt Che, CMO,BUDWEISER APAC

JJ Wu,Director,Artal China Limited; Former CEO of MANKATTAN & Former President of Bimbo China

Curt Ferguson, Managing Partner,Ventech China

Sean Stein, Chairman,AmCham China

Joanna Lu, Expert Partner,Bain & Company

Feng Li, Founding Partner,FreesFund

David Zhang,President, Greater China,Oatly

Sofia Ehlde,Executive Vice President, Food Innovation,Oatly AB

Simon Zhang, Global CEO & China Chairman,Ries Category Creation Strategy & Consulting

Jin Zhou, APAC R&D General Manager,Cargill

Yan Zhang, Assistant General Manager & Director of Research Institute,Angel Yeast

Miyan Ying, Chairman,Longyang Fresh

Min Fang, CEO,Mr Fangs Store

Zhonghe Wang, Founder,Keyang

Michael Li, General Manager,Yuen Tai Trading

Yuyu Zhang, Professor,Beijing Technology and Business University

Dairy Talks

*June 25-26

Chairman

Jonathan Yan, Partner & Head of Food & Beverage Practice,Roland Berger

Doris Lee, CEO,GFIC

Jason Yu, General Manager of Greater China,Kantar Worldpanel

Speakers

Alexandre Pasquet, North Asia General Manager,Lactalis

Chunxi Liu, CEO,Yili

Ravi Jhala, Global Head of Commercial,Perfect Day

Gerard Smith, Chief Marketing Officer,Noumi

Song Ren, President,Milkground

Casey Thomas, Vice President of Greater China,Fonterra

Yang Zou, Party Secretary and Chairman,Haihe Dairy Co., Ltd.

Xuedong Bai, Vice President & Co-founder,Blue Sea Dairy

Xingshi Zhang, General Manager of Marketing Center,Jiangsu New Raspberry

Raffael Wohlgensinger, Founder & CEO,FORMO

Jason Yu,General Manager of Greater China,Kantar Worldpanel

Jonathan Yan, Partner & Head of Food & Beverage Practice,Roland Berger

James Wu, CEO,Aquafarmtory

Viola Chen, Head of Innovation,GFIC

Rachel Chen, Business Analyst,GFIC

Ivy Lou, PhD., Nutrition Expert,IFF

Jing Yin, Head of China Nutrition Science,Arla Foods Ingredients

Denis Vergneau, General Manager,SINODIS

KAY, Founder,MateMade

Snack & Baking

*June 25-26

Chairman

Kevin Xiong, CEO,Vantage

Yichun Weng, VP,LingYiShuKe

Wang Zi, Director and Technical Director,Wangsen Education Group;Head Coach,China Baking National Team

Speakers

Nina Mu, Chief Marketing Officer, Greater China Foods,PepsiCo

Grace Zhu, VP, MKT & Growth Greater China,Mondelēz

Jérôme Chouchan, CEO,Godiva Japan; CEO & Representative Director,Orchid Inc.

Tetsuya Murata, President and CEO,Kanro

Bo Lan, Executive Vice General Manager of the Group,YanJin Food

Larry Xia, Marketing Head of Premium Chocolate,Ferrero China

Lael Tang, Director of the Brand Market Center,Bestore

Gang Zhao, Group Executive Director & Deputy General Manager,Jiashili Group Limited

Fan Yang, Founder & CEO,LiuLiu Orchard Group

Yingcai Ma, Manager of Grains,JD Supermarket

Bo Hu, Deputy General Manager,CHONGQING SINOKONJAC

Wenjie Wang, Deputy General Manager of Sales,Haoxiangni Health Food

Wei Zhou, General Manager,SuZhou GardenBakery

Robin Fegen, Founder & Director,The Robin Collective

Helen Rhiannon Raw-Rees, Creative Project Manager,The Robin Collective

Ning Li, Head of Innovation Research, APAC,Puratos; External Co-advisor (Master),School of Food Science, Jiangnan University

Serena Shao, China Baking Region Marketing Manager,Novonesis

Kevin Robin Linggi, Global Baking Marketing Manager,Novonesis

Yu Ouyang, Chief Analyst of Food and Beverage,Huachuang Securities

Drink Talks

*June 25-26

Chairman

Linda Zhang, Co-founder & Chief Expert,Lezhihui Management Consulting

Speakers

Michael Stacey, Chief Customer Officer,Bundaberg Brewed Drinks

Xiaofang Xian, Executive President,Huiyuan Juice

Hao Lin, Founder,Tasogare Coffee

Jason Yu, General Manager of Greater China,Kantar Worldpanel

Baoguang Wang, General Manager of Shanghai Branch,Yili

Sherry Zhao, Head of Coffee Brand Communication & I&R,Nestlé Zone Greater China

Nash Feng, Vice President, China,Ries Category Creation Strategy & Consulting

Kevin Liao, General Manager, China,Yeo Hiap Seng

Simon Geng, CEO,Lemon Republic

Baihe Xu, Founder & CEO,LEMON RIGHT

Timothy He, CEO,Asia Beverage

Xiufeng Han, CEO,YUZU VALLEY

Zhonghe Wang, Founder,Keyang

Mingsheng Xia, Co-founder & CMO,Hope Water

Neo Cheng, CMO,Zhonghebaosang

Kai Kang, CTO, XianMu Technology; CEO,Cosfo

Yamada Takahisa, Founder,UMAMI COLA

Nick Benz, President,CALIWATER

Bin Zhang, Founder & CEO,Halmana Beverage Inno-Lab

Elaine Ju, Founder & CEO,Intuivia

Alcohol Talks

*June 25, 1 Day Only

Chairman

Shirley Zhu, Research Director – Greater China,IWSR

Speakers

Pauline D. Cha, China Managing Director,Campari Group

Ethan Perkins, Chief Innovation Officer,Endless West

Anping Xu, General Manager,Meijian Business Line

Yi Sui, Co-founder,DRUNK N’JUMP

Justin Guan, President,INS Park

Boyce Yang, Founding Partner,On The Road Store

Neil Lyu, Founder & CEO,BLUE DASH

Dr. Xu He, Partner & VP,RHIZOME CONSULTANCY

Bastien Ciocca, Co-Owner & Co-Founder,Hope & Sesame Group

Condiment & 3R Food

*June 25-26

Chairman

Ku Li, Senior Engineer & Deputy General Manager of Protein Nutrition and Flavoring Technology Center,Angel Yeast

Cecilia Xinyuan, President,The Research Institute of Destination Meal

Speakers

Harry Hakuei Kosato FRSA, Director and India Representative,Kikkoman; Founder,La Ditta Singapore; Japanese Cuisine Goodwill Ambassador

Joe Xu, Head of CS Foodservice Marketing,Kraft Heinz

Sato Kenji, General Manager of Health Care, Business Department,Kewpie China

Shunjie Guo, Managing Director Assistant,COFCO Sugar; Party Secretary & Managing Director,COFCO Tunhe Tomato

Hequn Sun, Senior Engineer of YE Application Technology,Angel Yeast

Fiona Yu, CEO,SHANXI AGED VINEGAR GROUP

Tommaso Battaglia, Export Manager APAC,Giusti

Jiangfu Yu, Managing Director,LiuBiJu Food

Tiejun Wang, President,SICHUAN NEWHOPE FLAVOR

Daniel Li, Managing Director,WANGJIADU FOODS

Cole Pearsall, Co-founder,Acid League

SANCHUAN, CEO,DONG TO GO

Wenxian Fan, Founder & CEO,Meixin Food

Wanli Tang, CEO,Ding Ding Fresh

P.K Yu, Vice General Manager,LIHOO'S

Xi Li, Co-founder & Product Head,Lao Fan Gu

Lily Zhang, General Manager,Hexian Group

Meiqiao Lin, Deputy General Manager,GANG CHANG FOOD

Yue Zhang, Founder & CEO,Budeng Food

Ami Zhang, Marketing Services Director APAC,Tetra Pak

Charles Chan, Head of UU-C,Ipsos in China

Steven Zhou, General Manager,iResearch

Function & Ingredient Talks

*June 25-26

Chairman

Dr. Liz Li, Nutrition R&D Director,MaryKay

Hao Cheng, Executive Research Director,Ipsos in China

Speakers

Dr. Kai Yu, Nestlé Institute of Health Sciences China Hub Manager,Nestlé Research

Dr. Daisuke Fujiwara, Director, Institute of Health Sciences,Kirin Holdings

Dr. Andy Zeng, Senior Scientist,Danone Nutricia Research (Netherlands)

Shijie Ding, Co-founder & CEO,Joes Future

Daan Luining, Co-founder & CTO,Meatable

Didier Toubia, Co-founder & CEO,Aleph Farms

Jonathan Berger, CEO,The Kitchen Hub

Jeremy Appleton, Director of Medical & Scientific Affairs,PLT Health Solutions

Chad Anderson, Founder & Managing Partner,NewTree Fruit Company

Dr. Joanna Moro, R&D dept Scientist,Ingredia

Helina Wang, Regional Strategic Marketing Manager, Asia Pacific,IFF Health

Dr. Vera Wang, Scientific Advisor,Chr Hansen China (Part of Novonesis)

Nash Tian, Market Unit Director of Adult Nutrition,FrieslandCampina Ingredients

Xi Zhang, R&D Director,TianheBIO

David Li, Senior Scientist and Technical Support Manager,ADM

Mandy Zhang, Marketing Director, Regional Category Lead APAC,Ingredion China

Huating Li, Professor,Shanghai Jiao Tong University School of Medicine Affiliated Sixth People's Hospital

Owen Wang, Founder,Peasup

Serena Zhang, Founder,U-TAO Investment

Weijia Qin, Senior Global Market Insight Analyst,Innova Market Insights

Ruyi Xu, APAC Insights, SVP,Mintel

Tao Zhang, Co-founder,Dao Foods

Channel Talks

*June 25-27, 3 days

Chairman

Edison Zhang, Founder,New Species Institute

Zhongyan Huo, Founding Partner,Bonanza Capital

Speakers

Jack Wang, CEO,Aice Group

James Song, General Manager of International Business Unit,Mengniu Group

Min Zhao, Deputy General Manager,Wanglaoji Health; Chairman,Wanglaoji Investment

Alex Yu, Head of Product Development & Import,M Commerce Group

Henry Yan,GM of the Food Industry, Tao Gongchang, M2C BU,TAOBAO & TMALL GROUP

Guangyu Guo, Director & General Manager of Short Video E-commerce,Three Squirrels

Ali, General Manager of E-commerce,Baixiang Food

Yonggang Shi, Vice General Manager of Innovation Marketing Business Headquarters,Tsingtao Brewery

Larry Chen, General Manager,Chi Forest Retail Department

Yichuan Liu, General Manager of Brand Center,Guoquan Food

Kate Xie, Senior Consumable Account Executive,Amazon Global Selling

Maria Yang,Director of Food, Beverage and Health Category,Lazada China

Shizhe Yu,General Manager of the Food Department, Private Brand Business Unit,JD.com

Hiroshi Shu, CEO,Rakuten Shenzhen Office; Overseas Sales StrategyDepartment,Rakuten Group

Qingchuan, Project Manager,Temu

Jeff Wang, Senior Director, Omni Channel,PepsiCo Foods China

Leno Pan, National Omnichannel KA Head,Ferrero China

Timon, FMCG Brands Growth Director,Meituan InstaShopping

Majima Yoshikazu, Former GM,OK Store; Former Director,Don Quijote

Victor Zhang, Co-founder & Partner,GenBridge Capital

Guoliang Cao, Chairman,Babatang Toast; CEO,Tangdou Tech

Leo Zheng, Vice President & General Manager of Marketing Center,Leyuan Beverage

Jim Li, Supply Chain General Manager,OTTNO

Vin, Founder, 66planet Technology

Yusuke Nishimoto, Manager, Food & Drink Category Consulting Section,Account Innovation Office,Rakuten Group

Qi Wang, Founder,LINGSHOUQIPASHUO

Pack Talks

*June 25-26

Chairman

Sam H. Yang, Executive Creative Director, China,FutureBrand

Susie Liu, CBO,PESIGN

Speakers

Min Zhao, Deputy General Manager,Wanglaoji Health; Chairman,Wanglaoji Investment

Hiroyuki Ishiura, Creative Director,Suntory

Lina Xiong, Associate Director, Consumer Insights & Analytic,PepsiCo

Fumi Sasada, President & CEO,Bravis International

Davide Mosconi, Partner and Executive Creative Director,Auge Design

Luca Buonamici, Partner and Strategy Director,Auge Strategy

Hiroko Ogawa, Founder & CEO,OGAWA HIROKO DESIGN

Somchana Kangwarnjit, Owner & Executive Creative Director,Prompt Design

Simon Collins, Founder,The House of Collins

Christian Halsted, Chief Strategy Officer & Founding Partner,EVERLAND

Chloe Templeman, Executive Creative Director,Pearlfisher

Sam H. Yang, Executive Creative Director, China,FutureBrand

Maksim Abushaev, Creative Director,Radar

Melvin Ng, Senior Vice President,Behaviorally

Thibault Cousot, Senior Vice President & Head of Product,Behaviorally

Zhuoyuan, Head of Food Industry,TMIC

Yichen Zhang, Director of Customized Business Services,FounderType

Ruize Gao, Co-founder & CSO,Chenhai Group

Marketing Talks

*June 25-26

Chairman

Janice Zhou, CMO,Social Touch

Jessica Xu, Former PR & Marketing Director of Prologis China

Speakers

Allen Cai, China Chief Marketing Officer,Kraft Heinz

Vivi Jiang, Director & Vice President,Eastroc Beverage

Jan-Benedict Steenkamp, Massey Distinguished Professor of Marketing and Leadership & Author,University of North Carolina at Chapel Hill

Mihnea Gheorghiu, Chief Creative Officer,Le Pub

Xiuwen Zhao, Brand Director, Chinese Brands Department,China Resources Snow Breweries

Cici Shao, Marketing Director, China,Swisse

Huan Zhou, Head of Content Innovation in the Marketing Department,Weilong

Jun Ma, Brand Director,TIANLALA

Asawin Phanichwatana, Creative Partner,NOAH Workshop

Xiao Ma Song, Founder,Xiao Ma Song & Company

Nicole Ma, CEO & CCO,Ma'nifesto

Lynn Zhang, Managing Director,Kantar China

Emma, Head of Brand Digital Marketing,Meituan Instashopping

Tina Luo, VP of Global Strategic Account Management,Flywheel

Mi Ou, General Manager of FMCG Division,Xiaohongshu

Yu Fu, Sales Director of Food & Beverage in Marketing Center,bilibili

Startup Talks

*June 25-26

Speakers

Tiemin Ma, Chairman,Triumph Haofeng Agricultural Group; Brand Founder,YIKEDA

Guoliang Cao, Chairman,Babatang Toast; CEO,Tangdou Tech

Feiyong Huang, Vice President,Royal Xiaohu

Guoyu Zheng, Founder of Brand & CEO,DUJOSOO

Zihan Yi, Founder & CEO,Songxianxian

Zhengqi Wang, Founder & Chairman,Fairiemor

Sha Chen, Chairwoman,CAT FOUR COFFEE

Jiaxing Wang, Co-founder and Head of Product Development and Marketing,Gebiliunainai

Alan Romas, Founder & CEO,Libre Foods

Ziliang Yang, Co-founder & CEO,CellX; Scretary,APAC Society for Cellular Agriculture

Yu Li, Founder & CEO,ELECTRO X

Lily Yan, CEO & Head of Product Research,KaiCha

Vicky Li, Founder of Brand,One Dog Doge

Maqingyun Zheng, Founder & CEO,JiǎnFǎ Wheat

Richard Zong, Business Units Group Managing Director,Ipsos in China

Freeman Xu, Partner,Coostrategy

Jonathan Berger, CEO,The Kitchen Hub

Tech Talks

*June 26-27, Day2 &3

Chairman

Zijiang Yang, Managing Director,NEEO Fund

Speakers

Shuya Gong, Innovation Fellow,Harvard Engineering; Investor & Creative Director,IDEO CoLab Ventures

Laia Grassi, GenAI & Advertising Creative Director

Tiger Shang, General Manager, Digital Technology Center,Yili

Daniel Zhou, Founder & CEO,Lanma Technology

Ge Zheng, Professor & PhD Supervisor, KoGuan School of Law,Shanghai Jiao Tong University

Jason Cohen, Founder & CEO,Simulacra Data; Founder,Gastrograph AI

Eddy Dong, Managing Director,WPP

Soh Wei Hong, Founder & CEO,TROLLEE

Congyin Wen, CEO,Moerpus Group

Ansion Shi，General Manager of National KA,Kuaizi.ai

Ben Li, Marketing Director,WuJie AI

Wei Zhang, Researcher,Advanced Institute of Information Technology Peking University

Christophe F. Maire, Founder,Atlantic Labs & FoodLabs

Michael Mitsakos, Business Co-founder & President,Arkeon

Dr. Mazen Rizk, Founder & CEO,Infinite Roots

Nandita Prabhu, APAC Head of Innovation & Former Global Customer Foresight Director,Givaudan

Dr. Andy Zeng, Senior Scientist,Danone Nutricia Research (Netherlands)

Vita Tatjana Krampitz, Head of Technology Management New Food,GEA

Xuefeng Jiang, Professor & PhD supervisor,East China Normal University

Sebastien Bregeaud, Development and Manufacturing Director,Notpla

2.FBIF Wow Food Awards 2024 Awards Ceremony

FBIF Wow Food Awardsis a global, comprehensive award focused on innovation in the food and beverage industry. It includesthree categories: product, packaging, and marketing, and is hailed as the "Oscars" of the food industry.

Wow Food is dedicated to discovering, recognizing, and showcasing exceptional innovation in the food and beverage industry. This year, the awards have attractedover 500participating teams,1000outstanding entries, and more than100top industry experts from around the world.

FBIF Wow Food Awards 2024 Awards Ceremony will be grandly held onJune 27at theNational Exhibition and Convention Center (Shanghai). With three categories, 48 awards, and over 190 winning entries, this event will collectively witness the brilliant moments of global food innovation.

Let the world say wow to your innovation, andlet innovation inspire more innovation!

FBIF Wow Food Awards 2024 Awards Ceremony

Date: June 27, 2024

Place: National Convention and Exhibition Centre (Shanghai) 4.2H - A1

3.FBIF Food Innovation Expo

FBIF Food Innovation Expo as a concurrent exhibition of FBIF (Food and Beverage Innovation Forum), focuses on innovation and aims to provide F&B companies with a professional display and communication platform, complementing the forum and jointly promoting the industry development.

The area of FBIF Expo 2024 is62,000+square meters. It consists of900+exhibitors and special events,2000+innovative products,260+best selling products and brands in the FBIF New Product Connection Corridor, and the number of visitors is expected to exceed47,000(including 1000+ channel visitors).

Highlights:

3.1 260+ Best Selling Products and Brands Showcase

Applying the dual criteria of "innovation" and "high growth”, the FBIF New Product Connection Corridor of FBIF Food Innovation Expo has selected over 260 best selling products and innovative brands.

Brands entering FBIF New Product Connection Corridor (Updated on June 4)

3.2 900+ Exhibitors Communication to Find Your Next Partner

The exhibits cover multiple categories including dairy products, beverages, snacks, alcohol, convenience foods, functional foods, ingredients, OEM, packaging, design, marketing, etc. Find the collaboration across the entire industry chain!

3.3 FBIF Channels & Brands Matchmaking and Channel Zone

In 2024, FBIF Food Innovation Expo has added the “FBIF Channels & Brands Matchmaking” official activity area for channel cooperation, with 8 themed matchmaking activities, inviting various channel partners to be present and share their product selection strategies/retail trends with brands through “themed sharing & product selection matchmaking”. Currently,Lawson, JD Supermarket, Fresh Hippo, METRO China, Temu, HitGoo, Bussan Beijing Logistics, Poizonamong others will join the matchmaking sessions.

Meanwhile, in order to make it easier for channels and brands to communicate, FBIF Food Innovation Expo has opened a special zone for channels. At present, a number of well-known channels have confirmed to exhibit in the zone, includingTemu, Hotmaxx, 66 planet(Middle East and Southeast Asia business development services), Weee! (America's online Asian Supermarket),Fresh Life Style(Southeast Asia offline channels 30000+),Bussan Beijing Logistics,Dongguan City Cai Hua Trading Co., Ltd.(Yue He Ji), Be Friends Holding Limitedand so on.

3.4 More Special Events, Inspiring Innovation

In addition to the FBIF New Product Connection Corridor and FBIF Channels & Brands Matchmaking, the classic Special events at FBIF Food Innovation Expo will offer more product innovation and pop-up inspiration!

Explore global innovations at theFBiF Global New Food Collection, where the FBIF New Product Report team has meticulously selected over 2,000 innovative products from major markets around the world, including more than 800 products from international markets.

Meanwhile,FBiF Global Creative Packaging Design Galleryexcavates 180+ creative and aesthetic packaging design cases of world's leading design agencies, as well as Wow Food packaging awarding works and curates in-depth sharing by 5 design leaders, and on-site workshops on packaging improvement organized by brands and designers.

AtFoodtalks Salon, you can attend insightful presentations from industry experts on a variety of topics, such as Manufacturing Technology and Process Improvement, Ecosystem Upgrade and Industry Cycles, Ingredient Insights and Industry Opportunities, Food is Medicine, Supplier-Retailer Collaboration and Traceability Factory, etc., which cover the entire industry, from upstream to downstream, providing a comprehensive analysis of the latest innovation trends.

4.FBIF Channel Gala and FBIF Channels & Brands Matchmaking

4.1 FBIF2024 Channel Gala

Currently, channels are facing challenges of oversupply and evolving demands. To delve deeper into this issue, leveraging the Channel Talks, we hold the FBIF2024 Channel Gala. We will invite nearly 150 influential channel leaders and top executives from premium brands to deeply connect within the industry. The Gala is scheduled for the evening of 26th June 2024.

4.2 FBIF2024 Channels & Brands Matchmaking

FBIF Food Innovation Expo is excited to introduce the 'FBIF2024 Channels & Brands Matchmaking', an official event area featuring eight themed matching sessions. This innovative format combines theme-based sharing with product selection opportunities, inviting channel guests to engage in discussions on product selection strategies and retail trends. By connecting with precisely selected or invited brands and manufacturers, participants can forge valuable relationships and enhance their operational efficiency.

5.FBIF2024 Attending Companies

Currently, over4,000 guestsfrom more than800 companiesincluding Nestle China, Yili, Mengniu Dairy, Mondelēz China, PepsiCo, Coca-Cola, Milkground, Want Want, Bestore have signed up for the conference.

In terms of the categories of attending companies, the registered companies include230+ brand companiesin dairy, beverages, snack food, functional food, alcohol, condiments and etc.; in addition, they also include650+ food industry supplierssuch as ingredient companies, packaging companies, design and marketing companies, OEM companies and other related companies in the food industry value chain.

6.FBIF2024 Sponsors and Partners

7.FBIF2024 Media Partners

8.2024 Food & Beverage Best-Sellers and Innovations:

A Buyer's Guide

Reference Style of Handbook (almost 600 pages)

At FBIF2024, 10,000 copies of the paper version of the “2024 Food & Beverage Best-Sellers and Innovations: A Buyer's Guide” (with contact information) will be distributed free of charge for qualified guests and visitors to receive.

The paper version of the handbook includes 260+ brands and 600+ products, and the electronic version is expected to include 350+ brands and 1200+ products.

This handbook is crafted toenhance the product selection success of channels and assist both brands and channels in exploring new growth opportunities within a competitive market. It encompasses a comprehensive range of mainstream categories, including dairy, beverages, snacks, frozen foods, alcohol, meat products, and bakery items.

9.About FBIF

Food and Beverage Innovation Forum (FBIF) has become one of the most influential food-industry events in the Asia-Pacific region. FBIF, founded in 2014 by Simba Events, is dedicated to sharing global successful business cases and concepts and technologies that are endowed with innovative concepts and thus help the industry leaders gain insights about future trends and promote the development of food and beverage industry. FBIF has been held successfully for 8 times, and it has attracted quite a few global top 100 enterprises of food and beverage industry.