审查无忧！亚马逊listing标题公式及产品详情页规范

年底了，大家最近忙得要冒烟了吧？然而百忙之中，也要避免在重要的时刻别因为一些小细节的错误让自己的努力白费。在之前的文章中我们提到了，亚马逊最近listing审查的范围从图片扩大到了标题，而今天我们就为大家分享服装、配饰、鞋、包、行李箱、珠宝、手表7类产品的标题公式、要求及大量合规示例，助你轻松应对审查！

服装标题创建公式

以下产品需要创建在服装类目下：

Blouses & Shirts, Coats & Jackets, Dresses, Dungarees, Hoodies, Jeans, Jumpsuits & Playsuits, Knitwear, Leggings, Lingerie &Underwear, Nightwear, Shorts, Skirts, Snow & Rainwear, Socks & Tights, Sportswear, Suits & Blazers, Sweatshirts, Swimwear, Tops &T-Shirts, Trousers

标题公式：

父 ASIN

brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [opacity*] + “pack of” +[number of items]

[品牌] + [商品部门] + [款式] + [商品名] + [型号名称] +[丝袜厚度*] “Pack of” + [商品数量]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名称] + [颜色] + [尺寸]

请注意: Printed/novelty 产品：

[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + [color_name] + [size_name]

[品牌] + [商品部门] + [款式] + [商品名] + [型号名称] + [颜色] + [尺寸]

Attributes (values from Inventory upload files)：

示例：

合规的产品详情页示例：

配饰标题创建公式：

以下产品需要创建在配饰（Accessory）类目下：

腰带，帽子，围巾，太阳镜等。

标题公式:

父 ASIN

[brand_name] + [department_name] + [style_name] + [product_name] + [model_name] + “Pack of” + [number of items]

[品牌] + [商品部门] + [款式] + [商品名] + [型号名称] + “Pack of” + [商品数量]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名称] + [颜色] + [尺寸]

属性（库存文件中的值）：

示例：

手表标题创建公式：

以下产品需要创建在手表类目下：

Wrist Watches, Fashion Smartwatches, Pocket & Fob Watches

标题公式:

[brand_name] + [target_audience_keyword] + [display_type] + [watch_movement_type] + "Watch" + “with”+ [band_material_type] + “Bracelet” + [part_number]

[品牌] + [目标消费群体] + [展示类型] + [机芯类型] + “Watch” + “with”+ [表带材质类型] +“Bracelet” + [制造商零件编号]

属性（库存文件中的值）：

合规标题示例：

鞋靴标题创建公式：

以下产品需要创建在鞋靴类目下：

Boat Shoes, Boots, Clogs & Mules, Espadrilles, Flip Flops & Thongs, Lace-ups, Loafer Flats, Safety Shoes & Boots, Sandals, Slippers,

Sports & Outdoor Shoes, Trainers, Ballet Flats, Court Shoes, Mary Janes

标题公式：

父 ASIN

[brand_name] + [department_name] + [model_name] + [style_name] + [product_name]

[品牌] + [商品部门] + [型号名称] + [款式] + [商品名]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名称] + [颜色] + [尺寸]

属性（库存文件中的值）：

示例：

包类商品标题创建公式：

以下包类产品需要使用下面的标题公式：

Backpacks, Handbags, Clutches, Cross-Body Bags, Hobos & Shoulder Bags, Satchels, Top-Handle Bags, Totes, Wristlets, Bags & Wallets

标题公式：

父 ASIN

[brand_name] + [department_name] + [model_name] + [style_name] + [product_name]

[品牌] + [商品部门] + [型号名称] + [款式] + [商品名]

子 ASIN

[Parent ASIN Name] + [color_name] + [size_name]

[父商品名称] + [颜色] + [尺寸]

属性 （库存文件中的值）：

示例：

行李箱包标题创建公式：

以下产品需要创建在行李箱包类目下：

Accessories, Backpacks, Business & Laptop Bags, Gym Bags, Handbags & Shoulder Bags, Messenger Bags, School Bags, Pencil Cases & Sets, Shopping Bags & Baskets, Suitcases & Travel Bags, Umbrellas, Waist Packs, Wallets, Card Cases & Money Organizers

标题公式：

手提箱和旅行包/Suitcase and Travel Bags

[brand_name] + [style_name] + [model_name] + [item_length] + [item_dimensions_unit_of_measure] + [volume_capacity_name] + [volume_capacity_name_unit_of_measure] + [ number_of_wheels] + “Wheels” + [color_name] + [lock_type]

[品牌] + [款式] + [型号名称] + [商品长度] + [商品长度单位] + [容量] + [容量单位] + [轮子数量] + “Wheels” + [颜色] + [锁类型]

行李箱套装/Luggage Sets

[brand_name] + [style_name] + [model_name] + [number_of_items] + “pcs”+ [color_name]

[品牌] + [款式] + [型号名称] + [商品件数] + “pcs”+ [颜色]

旅行配件/Travel Accessories

[brand_name] + [style_name] + [model_name] + [color_name]

[品牌] + [款式] + [型号名称] + [颜色]

其他/For the rest product types

[brand_name] + [style_name] + [model_name] + [volume_capacity_name] +

[volume_capacity_name_unit_of_measure] + [color_name]

[品牌] + [款式] + [型号名称] + [容量] + [容量单位] + [颜色]

Attributes (values from Inventory upload files)：

示例：

珠宝首饰标题创建公式：

以下产品需要创建在珠宝首饰类目下：

Necklaces, Bracelets, Earrings, Rings

标题公式:

[brand_name] + [target audience*] + [metal_stamp] + [metal_type] + [stone_shape] + [gem_type] + [size_per_pearl] + [product_name] + [Defining Features]

[品牌] + [目标消费群体*] + [金属材质与含量] + [金属类型] + [宝石形状] + [宝石] + [珍珠尺寸] + [商品名] + [定义特征]

属性（库存文件中的值）：

示例：