依托短视频普及和直播电商崛起,国内MCN(多频道网络)行业在过去十年迎来了爆发式扩张。凭借达人签约、内容创作、广告植入、直播带货这套成熟商业模式,大批MCN机构快速崛起,一度被视作创投赛道的 “风口”。
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