电视剧《这一秒过火》致歉

近日，由张凌赫、王楚然领衔主演的《这一秒过火》正式开播。然而，该剧采用AI制作的片头迅速引发网友热议。

据观众反馈，片头“AI感很重”，人物轮廓僵硬、光影充满“塑料感”，被调侃“像PPT动画”。

The new Chinese drama Overdo, starring Zhang Linghe and Wang Churan, premiered amid controversy over its AI-generated opening sequence. Viewers criticized the opening for its stiff-looking AI-generated characters and plastic-like lighting effects, with some joking that it resembled a "PowerPoint animation".

该剧争议不仅停留在片头。有观众指出，正片画面直接标注了“视效制作，非真实拍摄”，大量使用“怼脸”特写、惨白滤镜。

许多网友认为很像“短剧风格”，但也有观众喜欢这种快节奏叙事的风格。

The backlash extended beyond the opening. Some viewers also pointed out that the episodes included a disclaimer stating "visual effects, not actual footage" and relied heavily on extreme close-ups and pale, washed-out filters.

While some viewers said the visual style was reminiscent of short-form dramas, others praised the series for its fast-paced storytelling.

7月21日晚，电视剧《这一秒过火》发文回应称“新版片头现已替换上线”：

关于片头，起初是想用一段快速转场的形式帮大家更快理解男女主的情感前史和少年时期的故事细节，我们也在里面埋了一些后续剧情的小小的伏笔，作为正片的映照。“理想很丰满”，现实却是因为这个形式引发了轩然大波，一切都是始料未及的。在此，对珍惜和爱护我们的所有剧粉表示深深的歉意。

开播当日收到反馈后，我们已连夜重新制作片头，经过几日的各方努力和协调，目前新的片头已经完成替换上线，希望能带给大家更好的追剧体验。观众的感受才是最终的标准，大家的建议和批评，对我们来说都弥足珍贵。

该剧也引发网友对于影视创作中AI使用的讨论。有部分网友认为AI技术应用是大势所趋，还有部分网友认为如果AI感太强，观感体验会不佳。

The controversy has also sparked broader discussion about the use of AI in film and television production. Some see the integration of AI as an inevitable trend, while others argue that overreliance on the technology can come at the expense of the viewing experience.

北京日报发文评论称，《这一秒过火》的AI片头争议，折射出的是当下长剧行业在技术应用与品质把控之间的深层矛盾。过去一年，AI技术已势不可挡地渗入影视制作各环节，AI短剧大量涌入短视频平台，精致程度不断刷新认知。然而，当一部长剧将AI生成的画面作为“门面”呈现给观众时，期待值的巨大落差便迅速转化为“被欺骗感”。

观众反感的并非AI技术本身，而是“把技术当成遮羞布，以此消解长剧应有的质感和诚意”。《这一秒过火》这场由一分半钟片头引发的风波，或许给行业敲响了一记警钟，技术可以提速，但诚意不能打折。

In an editorial, Beijing Daily argued that the incident reflects a deeper tension in the drama industry between technological innovation and quality control.

"Audiences are not rejecting AI itself, but the tendency to use technology as a cover for cutting corners on the texture and sincerity that long-form dramas should offer," the editorial said. "The controversy surrounding a 90-second opening sequence should serve as a wake-up call: technology may improve efficiency, but sincerity should never be compromised."

来源：中国青年报综合@这一秒过火官微 、北京日报、网友评论等

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