北京
近日有网友关注到，中国工艺美术馆举办的艺术展上，国家一级文物永乐款鎏金铜观音菩萨像展柜内，从造像下方仰观，观音裙摆、脚踝区域能清晰看见TCL字样。
A gilded bronze statue of Guanyin from the Yongle era, on display at the China National Arts and Crafts Museum, was found to bear what appeared to be a "TCL" logo and promotional text visible through its glass case, triggering public concern and an investigation.
参观者拍到永乐款鎏金铜观音菩萨像身上的广告 图源：视频截图
据澎湃新闻报道，7月6日上 午，青海省博物馆一位工作人员介绍，网友看到的TCL广告字样是一张报纸。这位工作人员介绍，这尊观音菩萨像2000年左右从瞿昙寺移交至青海省博物馆时，文物的这处就有这张报纸，这张报纸起到封底的作用。
On Monday morning, the Qinghai Provincial Museum, which curated the exhibition, explained that the newspaper with the TCL markings was placed under the statue's base around 2000 as makeshift padding.
上述工作人员提到，这尊菩萨像封底损坏了，为防止里面的香灰、柏香等物品掉落，便用报纸将其封住。“那时候条件没这么完善，没有海绵、无酸纸等这种包装。”这位工作人员解释，用报纸是很常见的操作。
此外，青海省博物馆另一位工作人员还提到，文物用报纸封底 移交到青海省博物馆之后，为了保护文物，他们没有再打开。
The statue's original base seal was damaged and the newspaper was used to prevent incense ash and herbal fillings from spilling out. When the relic was transferred to the museum, staff left the newspaper untouched to protect the artifact, and it remained there for over two decades.
TCL公司此前回应：
未授权或参与在文物展陈中放置品牌标识
7月5日晚，TCL公司就此事回应称，公司高度重视，第一时间成立专项工作组开展全维度内部自查。
TCL公司表示，经全面排查，截至目前，公司及旗下各业务主体未与本次涉事特展及相关博物馆存在任何形式的商业合作、广告投放、联名宣传等行为。公司从未授权或参与在该文物展陈中放置任何品牌标识。
公司称，始终敬畏历史文物，严格遵守文物保护相关法律法规，清晰知晓违规商业利用、损毁文物均属违法行为。公司内部设有严格管理红线，严禁任何商业行为干扰文物正常展陈。
Earlier, TCL, a home appliance company, denied any commercial involvement, stating that after an internal review, neither the company nor its affiliates had any partnership, advertising, or co-branding with the exhibition or the museums. The company said it never authorized any branding on the relic and will fully cooperate with authorities.
来源：中国青年报 沈阳晚报 北京日报 长安街知事 澎湃新闻
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