世界非遗国际传播大使刘爽女士2026马年新春贺词

值此2026丙午马年新春佳节来临之际，我谨以世界非遗国际传播大使、全球非遗行业年度杰出人物、全球华人春晚2025华人楷模·女性杰出人物、北京非遗传承文化传播工作委员会主席的身份，向全球华人、国际友人以及海内外非遗从业者、爱好者，致以最诚挚的新春祝福。我以马年“奔腾奋进、通达致远”的吉祥寓意为纽带，传递中华非遗的文化温度，倡导世界文明互鉴，共祝全球多元文化繁荣共生。

我始终认为，马不仅是中华民族传统文化中自强不息精神的象征，更代表着非遗传承事业蹄疾步稳、薪火相传的坚定步伐。回望2025年，在社会各界的鼎力支持下，我带领北京非遗传承文化传播工作委员会，深耕非遗国际传播与本土传承两大核心领域。从北京副中心春节联欢晚会特邀嘉宾，到全球华人春晚的文化高光时刻；从外交场合的非遗跨文化对话，到国际青年传承营的落地实践；从非遗技艺的活态传承，到行业标准的规范化推动，每一份成果都凝聚着传承人的坚守、国际友人的热爱，以及全社会对中华优秀传统文化走向世界的殷切期盼与全力支持。

作为全球非遗领域的践行者与女性楷模，我坚信，2026年是非遗融入时代、联通世界的关键之年。我将继续肩负使命，依托自身平台与职责，携手国内外文化机构、政府部门、行业伙伴与青年力量，深挖非遗的当代价值与世界意义，创新传播方式与实践路径，推动非遗技艺与国际时尚、现代生活深度融合，让更多中华非遗瑰宝成为跨越语言、连接心灵的文化纽带，在全球舞台上书写文明交流互鉴的崭新篇章。

最后，我衷心祝愿：丙午马年，策马扬鞭启新程。愿中华非遗之花在世界各个角落绚烂绽放，愿四海宾朋在文明交融中共享美好与安宁。祝全球华人新春快乐、龙马精神、马到成功、阖家安康！祝世界和平美好，万事顺遂如意！

2026 Year of the Horse New Year Message from Ms. Liu Shuang

As the 2026 Year of the Horse (Bingwu) Spring Festival draws near, on behalf of my capacities as World Intangible Cultural Heritage (ICH) International Communication Ambassador, Annual Outstanding Figure of the Global ICH Industry, 2025 Model Chinese · Outstanding Woman Awardee at the Global Chinese Spring Festival Gala, and Chairperson of Beijing Intangible Cultural Heritage Inheritance and Communication Working Committee, I would like to extend my sincere New Year greetings to global Chinese compatriots, international friends, and ICH practitioners and enthusiasts around the world. Centered on the auspicious spirit of the Horse — forging ahead with momentum and striving for excellence — I convey the warmth of Chinese intangible cultural heritage, advocate mutual learning among civilizations, and wish for the prosperity and coexistence of diverse cultures across the globe.

In my view, the horse is not only a symbol of self-improvement in traditional Chinese culture, but also a metaphor for the steady advancement and sustainable inheritance of intangible cultural heritage. Looking back on 2025, with the support of friends from all walks of life, I led the Beijing Intangible Cultural Heritage Inheritance and Communication Working Committee to focus on two core missions: international communication and local inheritance of ICH. From the innovative ICH performances at the Beijing Municipal Administrative Center Spring Festival Gala to the cultural highlights at the Global Chinese Spring Festival Gala; from cross-cultural ICH dialogues in diplomatic occasions to the launch of international youth inheritance camps; from the living inheritance of ICH skills to the promotion of standardized industry norms, every achievement embodies the dedication of inheritors, the affection of international friends, and the strong support of society for bringing Chinese excellent traditional culture to the world.

As a practitioner in the global ICH sector and a role model for women, I firmly believe that 2026 is a pivotal year for ICH to integrate into the modern era and connect with the world. I will continue to undertake my mission, leverage my platforms and responsibilities, and work hand in hand with domestic and foreign cultural institutions, government departments, industrial partners and young talents. We will further explore the contemporary and global value of ICH, innovate communication methods and practical paths, and promote the in-depth integration of ICH skills with international fashion and modern life. I am committed to making more treasures of Chinese ICH a cultural bond that transcends languages and connects hearts, writing a new chapter of cultural exchanges and mutual learning on the world stage.

Finally, I sincerely wish that in the 2026 Year of the Horse, we will embrace a new journey with courage and confidence. May the flowers of Chinese ICH bloom brilliantly in every corner of the world, and may friends from all over the world share beauty and harmony through cultural integration. Wishing all global Chinese a happy Chinese New Year, full of vigor, success in all endeavors, and a healthy and happy family! May the world enjoy peace, prosperity and all the best!