才三个月大，Ta为什么能连续获大奖

刚上市三个月便连续斩获汽车行业和社交平台大奖——奥迪E5 Sportback正以实力证明，它不仅是一款优秀的汽车产品，更是一种态度，一种新的生活方式。

Just three months after its market launch, the AUDI E5 Sportback has won several major awards, highlighting its overall product competitiveness and its positioning as a more lifestyle-oriented premium model.

1月27日，在“微博年度汽车大选”中，奥迪E5 Sportback在383款车型中脱颖而出，一举斩获“2025微博年度影响力车型”与“2025微博年度车型”双料大奖。与很多评选不同，微博年度汽车大选之所以具备极高含金量，是其采用微博用户投票+100位专业评审的双层评选机制。

On Tuesday, at the Weibo Annual Car Election Award, the AUDI E5 stood out from a field of 383 competing models, winning two top honors — 2025 Weibo Annual Influential Vehicle and 2025 Weibo Car of the Year. The Weibo Annual Car Election is widely seen as a credible award, using a two-stage selection process that combines voting by Weibo users with assessments by a panel of 100 professional judges.

谈到奥迪E5 Sportback，评选委员会说，它秉持“美美与共”的品牌理念，由中德团队深度融合协作而成，兼具德系精工品质与本土前沿的智能体验，不仅追求技术革新，对生活态度和价值观也有着更高的要求。

The AUDI E5 Sportback is developed through close cooperation between teams in China and Germany under Audi's "The Best of Both Worlds" philosophy. It combines German engineering quality with China's latest intelligent technologies, and is positioned to meet demand not only for innovation, but also for a more lifestyle-oriented premium experience.

而就在几周前，这款车还获得被业内视为风向标的2026 CCOY年度车奖项。分析人士称，这款车能连续获得平台级与行业级权威奖项，凸显了该车型在当下中国汽车市场中的标杆意义，也反映出其在产品力与品牌力层面的综合竞争力。

Just weeks earlier, the model had also received the 2026 China Car of the Year award — an honor widely viewed within the industry as the key bellwether. Analysts said that securing both a major platform-based award and an industry-recognized accolade in quick succession highlights the AUDI E5 Sportback's strong market recognition in China. In addition, the results reflect its overall competitiveness, spanning product performance and brand appeal.

作为奥迪四环姊妹品牌，奥迪字母标品牌于2024年正式发布。它源于奥迪，却面向未来，是专注纯电出行和年轻一代用户的品牌。

As a sister marque to Audi's iconic four-ring brand, the new AUDI "lettermark" brand was officially unveiled in 2024. Drawing on Audi's heritage while looking to the future, it focuses on all-electric mobility and targets younger consumers.

奥迪·上汽合作项目CEO宋斐明指出，奥迪E5 Sportback是品牌在华电动化战略的关键布局，它为中国消费者提供了“不妥协”的驾驶体验——既延续百年豪华与驾控传统，又拥抱智能数字生态，实现了中德技术、设计与体验的深度融合。

Fermín Soneira, CEO of Audi and SAIC Cooperation Project, said that the Audi E5 Sportback represents a pivotal move in the brand's electrification strategy in China. It offers Chinese consumers a "no-compromise" driving experience — preserving a century of luxury heritage and dynamic driving DNA, while embracing the intelligent digital ecosystem to achieve deep integration of Chinese and German technology, design, and user experience.

这种结合在当下热闹非凡的汽车市场是非常稀有的品质：传统豪华车拥有强大的品牌积淀和技术实力，但往往迭代速度较慢，而新势力由于体量小所以推陈出新速度快，但由于品牌创立时间较短，其品质控制和技术积淀往往难以说服消费者。

奥迪E5 Sportback的核心优势，在于德国精工技术与中国智能科技的深度融合。作为奥迪在华推进电动化战略的关键车型，它贯彻奥迪“突破科技、启迪未来”的品牌精神，将百年豪华与现代智能科技无缝结合。

The AUDI E5 Sportback's core strength lies in the way it blends German engineering standards with China's fast-evolving intelligent technologies. Positioned as a key model in Audi's electrification drive in China, it carries forward the brand's "Advancement through Technology" ethos, combining premium heritage with a modern, digital experience.

比如，在造车方面，E5 Sportback出自上汽奥迪AUDI智造基地，生产与质控严格遵循奥迪全球统一标准。

整车经历“两冬两夏”全气候极端路况测试，关键性能在德国总部尖端实验室完成最终认证，实现从研发到制造全流程的严格把控。中德协同体系让技术、设计和质量的每一个环节都可被信赖。

In terms of Manufacturing and quality, the E5 Sportback is produced at the SAIC Audi AUDI Intelligent Manufacturing Base, with production and quality control following Audi's global standards. The model undergoes a rigorous validation program in extreme climates and under demanding road conditions, while key performance indicators are finally verified in advanced laboratories at Audi's headquarters in Germany. This close China-Germany collaboration helps keep engineering, design and quality consistent throughout the process, from development to production.

同时，针对中国市场复杂的交通环境与消费者对智能化功能的高频需求，E5 Sportback搭载奥迪与Momenta联合打造的“端到端飞轮大模型”辅助驾驶系统，覆盖城市、高速以及停车场景，实现高度智能化驾驶体验，同时在辅助驾驶状态下仍能保留奥迪一贯的精准操控感。

To better suit China's complex traffic conditions and consumer's strong demand for intelligent feature, the E5 Sportback is equipped with an advanced driver-assistance system (ADAS) co-developed by Audi and Chinese technology company Momenta. Built on an end-to-end "Flywheel" large-model approach, it supports assisted driving functions for city roads and expressways, as well as auto-parking, while retaining Audi's signature precision and control.

在中国消费者有着极高要求的座舱方面，全新AUDI OS操作系统结合高通骁龙8295芯片构建数字座舱，支持OTA升级，无论是导航、语音控制，还是信息娱乐功能，奥迪E5 Sportback都能为驾驶者和乘员提供顺畅、高度互动的数字体验。

To meet Chinese consumers' high expections for the in-car experience, the E5 Sportback features a digital cockpit powered by the new AUDI Operating System (AUDI OS) and the Qualcomm Snapdragon 8295 chip, with over-the-air (OTA) updates. Functions including navigation, voice control and infotainment are designed to run smoothly, delivering a high interactive digital experience for both drivers and passengers.

设计方面，奥迪E5 Sportback将奥迪经典轿跑溜背造型与旅行车的实用属性融合，“星钻光幕”标志性元素提升整车辨识度。

空气动力学设计与精致材质运用，使整车兼具豪华感与科技感。内饰以“现代、实用、舒适”为设计理念，座舱布局简洁流畅，座椅支撑性与人体工学兼顾，为全家出行提供舒适体验。

For design and comfort, the E5 Sportback continues Audi's fastback silhouette while adding wagon-like practicality. Eye-catching elements include the "Star-Diamond Light Curtain", which strengthens its visual identity. Streamlined surfacing and aerodynamic detailing, paired with carefully selected materials, give the car a premium look with a modern, tech-forward touch. Inside, the cabin adopts a clean, well-organized layout and supportive ergonomic seats, offering a spacious and comfortable environment suited to family travel.

性能方面更是延续奥迪一贯的运动基因。车辆搭载前后永磁同步双电机系统，输出787匹马力与800 N·m峰值扭矩，配合双电机quattro智能四驱系统，0-100 km/h加速仅需3.4秒。

Brembo四活塞高性能制动、自适应空气悬架及后轮转向系统共同作用，实现动力与舒适的平衡。渐进式转向系统与CDC连续可变阻尼减震技术进一步提升车辆动态性能，让驾驶者在高速与弯道中都能感受到奥迪标志性的操控魅力。

Performance. Staying true to Audi's sporting DNA, the E5 Sportback is powered by front and rear permanent-magnet synchronous motors, delivering up to 787 horsepower and 800 newton-meters of peak torque. Paired with a dual-motor quattro intelligent all-wheel-drive system, it accelerates from 0 to 100 kilometers per hour in 3.4 seconds. The chassis features continuous damping control (CDC) and adaptive air suspension, complemented by Brembo four-piston brakes, progressive steering and rear-wheel steering to balance sporty handling with ride comfort and high-speed stability.

续航与补能方面，奥迪E5 Sportback基于800V高压平台架构，配备宁德时代CTP无模组电池，CLTC综合续航最高达773公里。快充性能同样亮眼，仅需10分钟即可补充380公里续航，为长途出行提供更大便利性。

Range and charging. Built on an 800-volt high-voltage platform and equipped with a CATL battery, the E5 Sportback achieves up to 773 km of range under the China Light-Duty Vehicle Test Cycle. Fast charging is also a highlight, with up to 380 km of range added in 10 minutes, helping make long-distance travel more convenient.

有用户说，奥迪E5 Sportback不仅满足了用户对驾驶乐趣、品质安全的需求，也回应了他们对智能化、数字化和现代科技的期待。

随着电动化和智能化趋势不断推进，奥迪E5 Sportback正凭借扎实的产品实力筑牢市场根基，依托良好的市场口碑获得行业与消费者的广泛认可，为豪华品牌与智能科技的深度融合探索务实路径。

就像奥迪·上汽合作项目CEO宋斐明在微博年度汽车大选中的获奖感言一样：我们深信，电动车不仅是技术的革新，它更是生活态度和价值观的表达。

“正如年轻的你们，通过微博探索世界新鲜事、表达自我、连接彼此。奥迪字母标品牌从诞生之日，带着相同的精神理念，期待与每一位勇于探索、拥抱变化的你同行。”

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