表现力和视觉张力

从而增加作品的表现力和视觉张力。总之，

高光与阴影的对比在广告设计中的作用不可小觑，它不仅是为了提升视觉效果、增强层次感和深度感，

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更是为了通过视觉元素传递情感和主题，使广告设计与观众产生深刻的情感共鸣。