Sales House，俄罗斯莫斯科 / 简雅蕴品

来源：设计先锋队（ID:toot8448）

这里已获得授权

Stepping inside the Sales House, Kemelin Partners, using "soft minimalism" as a brushstroke, meticulously weaves STONE's brand DNA and client needs into the 700-square-meter space. Eschewing ostentatious ornamentation, every line, every material, every ray of light becomes a narrative of trust and quality. This interweaving of artistic concepts and STONE's deep experience in real estate transforms the Sales Office from a cold, transactional venue into a tangible, tangible "brand experience."

推开 Sales House 的门，KEMELIN PARTNERS 以 “软极简主义” 为笔，将 STONE 公司的品牌基因与客户的需求轨迹，细细织进 700 平方米的空间里。这里没有浮夸的装饰，却让每一处线条、每一种材质、每一束光线，都成为 “信任与品质” 的叙事者 —— 艺术理念与 STONE 深耕地产的经历交织，让销售办公室不再是冰冷的交易场所，而是能触摸、能感受的 “品牌体验场”。

The reception area is the gentle opening of this narrative. The designers deliberately broke with the convention of a reception desk directly opposite the entrance, welcoming visitors with a "gradual surprise": Upon entering, visitors are immediately greeted by a hanging brand logo. Below, a delicate architectural model, illuminated by dotted lights, rests on a stone plinth, revealing its details. Fingertips can touch the delicate grain of the model's facade, giving them a glimpse into the texture of their future home. Here, staff greet visitors and guide them to the adjacent lounge area. As they move, daylight streams in from the panoramic windows, creating a layered effect of soft light gray walls and off-white decorative plaster. The tense anticipation of a business negotiation is instantly replaced by a relaxing, home-coming atmosphere. This is no accidental design move, but rather a reflection of STONE's customer-centric philosophy: understanding homebuyers' expectations of a "home," they ensure that the initial encounter conveys warmth and reliability.

接待区是这场叙事的温柔开篇。设计师刻意打破 “前台正对入口” 的常规，用一场 “渐进式的惊喜” 迎接访客：进门先见悬挂的品牌 LOGO，下方石质基座上，精致的建筑模型在点状灯光下展露细节，指尖能触到模型立面的细腻纹路，仿佛提前触摸到未来居所的质感。工作人员在此迎接，再引向邻侧的休息区 —— 脚步移动间，全景玻璃外的天光漫进来，柔和的浅灰墙面与米白装饰石膏层叠出层次，原本紧绷的 “洽谈期待”，瞬间被 “归家般的松弛” 取代。这不是偶然的设计，而是对 STONE “以客户为中心” 理念的呼应：他们懂购房者对 “家” 的期待，便让初遇的空间，先传递出 “温暖与可靠”。

Through the reception area, the "Negotiation Corridor," comprised of nine meeting rooms, represents a delicate balance of functionality and aesthetics. While the corridor was unavoidable due to the limited floor plan, the designer employed geometric rhythm to break up the monotony. The square lobby is crowned by a circular ceiling, creating a dialogue between the suspended circle and the squared space, alluding to Palladian geometric aesthetics. Soft, hidden light imbues this "transitional station" with a sculptural warmth. The linear corridor leading inward is reshaped by an arched ceiling, allowing diffused light to follow its curves, gently guiding the eye and avoiding the feeling of length. Meeting rooms are arranged along the windows, allowing natural light to filter through the glass onto the desks. The technical area is tucked away opposite – this "public-private separation" layout ensures uninterrupted focus during negotiations.

穿过接待区，九间会议室组成的 “洽谈长廊”，藏着功能与美学的精妙平衡。受限于户型，长廊无法避免，但设计师用几何韵律打破单调：方形大堂顶着圆形吊顶，悬浮的圆与方正的空间对话，暗合帕拉第奥几何美学，柔和的隐藏光让这个 “过渡站” 有了雕塑般的温润；往里的线性走廊则用拱形顶重塑线条，漫射光沿着弧度铺展，走在其中，视线被轻轻引导，丝毫不觉冗长。会议室沿窗排布，自然光透过玻璃洒在桌面，技术区则隐于对面 —— 这种 “公私分离” 的布局，让洽谈时的专注不被打扰。

Even more captivating are the exclusive narratives of the three VIP meeting rooms. Each one is like a condensed piece of design history, yet precisely tailored to the client's emotional needs. One room evokes a 1950s Mid-Century Modern aesthetic, with fabric wall panels and travertine details embodying warmth. The warmth of the wooden tables and chairs creates a sense of closeness as guests gather to discuss their family home. Another blends 1970s style with Japanese minimalism, featuring metallic accents against velvet carpeting and a powerful concrete wall, perfect for exploring creative floor plans with clients seeking individuality. Finally, a replica of a classic executive office, its deep brown wenge and eucalyptus finishes exude a sense of sophistication. Its semi-elliptical shape fosters a gentle flow of conversation. A large solid wood table at the center supports negotiations on high-value properties, while white chairs neutralize the formality, fostering a sense of calm and trust. Understanding that different clients have distinct aesthetics and needs, the designers employed a variety of styles to ensure that each negotiation feels tailor-made.

更动人的是三间 VIP 会议室的 “专属叙事”。每一间都像一段浓缩的设计史，却又精准贴合客户的情感需求：一间带着 1950 年代中世纪现代风，织物墙板、洞石细节裹着暖调，围坐在此讨论家庭居所时，木质桌椅的温润会悄悄拉近距离；另一间融 70 年代风格与日式极简，金属质感碰撞丝绒地毯，混凝土肌理墙带着力量感，适合与追求个性的客户探讨创意户型；还有一间复刻经典行政办公室，鸡翅木与桉树材质的深棕饰面透着稳重，半椭圆形布局让对话更显柔和，中央实木大桌承托着高价值房产的谈判，白色座椅则中和了严肃，让信任在从容中生长。设计师深知，不同客户有不同的审美与需求，便用风格的切换，让每一次洽谈都像 “量身定制”。

The business lounge area serves as the space's "breathing valve." A long communal table, reminiscent of a high-end business lounge, offers a place for clients to work, enjoy a cup of coffee, or engage in informal conversations with their agents. Light gray fabric sofas surround the wooden table. As sunlight falls on the tabletop, the warmth of a cup's rim touches your fingertips, and whispers of conversation drift by your ears. This space is more than just a "waiting area"; it serves as a window into STONE's "ideal life": future homes should also have corners for relaxation and communication, allowing the emotional value of the space to permeate the details.

商务休息区是空间的 “呼吸阀”。长条 communal 桌像从高端商务 lounge 搬来，客户可在此临时办公、喝杯咖啡，或与经纪人进行非正式沟通。浅灰布艺沙发围着木桌，阳光落在桌面时，指尖触到杯沿的温热，耳边是轻声的交谈 —— 这里不仅是 “等待区”，更是 STONE 展示 “理想生活” 的窗口：未来的居所，也该有这样一处能放松、能交流的角落，让空间的情感价值，在细节里悄悄渗透。

Materials and light are the unspoken language throughout. Travertine floors and the reception desk exude natural textures, while reflective metal accents add a touch of refinement. Neutral walls employ subtle textures to avoid monotony, while mirrored and lacquered surfaces gently bounce light. The entire space exudes a sense of lightness without being airy, simplicity without being cold. The lighting design is even more refined: accent lights highlight the exquisiteness of the architectural models, diffused light fosters focus in meetings, and lantern-style fixtures in the bathrooms provide a warm and intimate atmosphere. This interplay of light and materials imbues the minimalist space with rich tactile and visual depth.

材质与光线，是贯穿始终的 “隐形语言”。洞石地面与接待台带着自然的纹路，反射金属元素则添了精致；中性色调的墙面用细微肌理避免单调，镜面与烤漆面又让光线轻轻反弹，整个空间透着 “轻而不飘、简而不冷” 的质感。灯光设计更显细腻：重点光突出建筑模型的精致，漫射光营造会议的专注，卫生间的灯笼式灯具则带来私密的温馨 —— 光与材质的互动，让极简空间有了丰富的触觉与视觉层次。

Most remarkable of all, the design echoes STONE's past and future. Having collaborated with STONE numerous times, KEMELIN PARTNERS is deeply aware of its commitment to quality and innovation. Sliding partitions transform the showroom into an event venue, accommodating client events of varying scales. LED screens loop project visualizations, allowing clients to experience their future homes. Intelligent lighting and temperature control systems silently ensure a comfortable experience. These details not only meet STONE's current business needs but also support its future development, deeply integrating artistic concepts with brand growth.

最难得的是，设计里藏着对 STONE “过去与未来” 的呼应。KEMELIN PARTNERS 曾多次与 STONE 合作，深知其对 “品质” 与 “创新” 的坚持：滑动隔断让展厅可变身活动场地，适应不同规模的客户活动；LED 屏循环播放项目可视化内容，让客户直观感受未来居所；智能灯光与温控系统则默默保障舒适体验。这些细节，既是对 STONE 现有业务需求的满足，也是对其未来发展的支撑，让艺术理念与品牌成长深度绑定。

The entire Sales House is a narrative of "telling the brand through space." While it doesn't shout slogans like "quality" or "trust," it quietly conveys STONE's core values through every material choice, every functional planning, and every stylistic expression. Here, transactions are no longer a cold, clinical process, but rather an emotional resonance of "home." Art and experience intertwine, making the space a gentle bridge connecting the brand and its customers.

整个 Sales House，是一场 “用空间讲品牌” 的叙事。它没有喊出 “品质”“信任” 的口号，却用每一处材质的选择、每一个功能的规划、每一种风格的表达，将 STONE 的核心价值悄悄传递。在这里，交易不再是冰冷的流程，而是一场关于 “家” 的情感共鸣，艺术与经历交织，让空间成为连接品牌与客户的 “温柔桥梁”。

编辑：夏边际

撰文：豆宝宝

校改：吴一仁

编排：布忠耀

本文素材图片版权来源于网络，

如有侵权，请联系后台，我们会第一时间删除。

- end-

内容合作：微信chenran58，

｜免责声明｜

本文转载自：设计先锋队

尊重知识产权，版权归原创所有，本站文章版权发现其他，转载或出自网络整理，如内容涉及侵犯、版权问题时，烦请与我们联系，我们会及时做删除处理。