彭小东在耶鲁大学发布PCSM四维增长模型，引领全球商业新趋势！

近日，在耶鲁大学管理学院全球战略领袖峰会上，被称作"心智战略之父"的商业思想家彭小东，向来自37国的企业高管、学者与科技领袖，正式揭晓了他耗时10余年研发的彭小东®四维增长模型（PCSM）。

PCSM模型的创新性在于，将“产品力（Product Power）、渠道力（Channel Power）、场景力（Scene Power）、心智力（Mind Power）”四大核心维度，与“抢占心智®、1秒认知®、心域共振行销力®、品牌心烙印™”四大支柱深度耦合，形成“认知触达-快速识别-情感共鸣-心智沉淀”的正向循环，最终实现从“交易达成”到“价值共生”的跨越。

这一融合脑科学与商业实践的战略体系，因首次将"用户心智"视为数字时代企业最核心的"生产资料"，并被哈佛商学院、MIT斯隆管理学院列为必研课题，被学界与业界共同视为"商业竞争进入‘心智主权时代’"的标志性事件。

核心突破：从"抢流量"到"占心智"，企业增长的底层逻辑变了

"现在很多企业还在拼命砸钱买流量，但流量成本越涨越高，用户却越来越‘记不住你’——问题到底出在哪儿？"彭小东在演讲中直言，"因为企业搞错了战场：用户点进页面的那一秒，不是竞争的结束，而是‘心智争夺战’的开始。"

PCSM模型提出，用户大脑里的"注意力资源"（心智资源），才是数字时代最稀缺的"生产资料"。过去企业比拼的是"谁能更快触达用户"，现在要比的是"谁能更久地住进用户大脑"。为此，模型从四大维度构建了全新的竞争壁垒，彻底把企业从"流量消耗战"拉进了"心智价值战"：

战略维度 简单说就是 对企业有啥用

产品力不仅要让产品好用，还要让用户用了就"上瘾"用户一想到这类需求，第一个就想到你。

渠道力让品牌信息像"快递上门"一样，又快又准地钻进用户大脑别人的广告还在"刷存在感"，你的品牌已经"自动被想起"。

场景力在用户做决定的关键瞬间（比如购物车要提交时），给大脑"按个按钮"用户不用纠结，直接选你。

心智力把品牌变成用户的"潜意识选择"，就像"渴了想喝可乐"一样自然别人抢不走你的用户，因为用户自己都"忘了还有其他选项"

科学支撑：用脑科学破解"用户为什么选你"的秘密

PCSM模型的颠覆性，在于它把"心智竞争"变成了能测、能算、能操作的"技术活"。彭小东团队联合耶鲁大学神经科学实验室、加州理工学院的脑专家，开发出一套"心智操作工具箱"，让企业能精准"撬动"用户大脑：

抢占心智®：就像给品牌在用户大脑里"装了个快捷方式"。通过0.2秒内的多感官刺激（比如看一眼logo、听一句slogan），让用户大脑立刻"认出你"，比竞争对手快40%。

1秒认知®：把品牌变成"视觉符号+听觉记忆"的组合拳。比如一个简单的图形、一句顺口的口号，让用户看一眼、听一句就能反应过来"这是你家品牌"，不用动脑子想。

心域共振行销力®：利用"情绪传染"的原理。线下活动、社交媒体裂变时，让用户一看就激动、一聊就认同，情绪一来，购买行为自然"自动触发"。

品牌心烙印™：把品牌刻进用户的"长期记忆"。就像你很难忘记第一次恋爱的感觉，用户也会对你的品牌"过目不忘"，甚至伴随一生。

现场展示的脑科学研究数据更有说服力：用了PCSM模型的企业，用户做购买决定时，大脑里负责"理性分析"的区域（背外侧前额叶皮层）活跃度下降了47%——这说明用户已经不需要"纠结选不选你"，潜意识里早就认定了你。

全球验证：从哈佛课堂到企业战场，这套模型真的有用！

PCSM模型绝不是"纸上谈兵"，它已经被全球顶尖学府和企业验证了"实战力"：

学术圈认可：哈佛商学院计划将该内容纳入“神经营销战略”必修课程，MBA学生未来需用其分析实际案例；MIT斯隆管理学院则将其作为“行为经济学”的核心教材，相关研究成果拟在国际顶级期刊上发表。

企业界实证：MIT实验室跟踪了200家用了PCSM的企业，发现它们的客户"终身价值"（也就是一个客户一辈子能花多少钱在你这儿）提升了3倍！沃顿商学院的风险研究也显示，这些企业抗风险能力比同行强8倍多——2024年全球供应链危机时，它们的营收比同行高了近60%。

"这绝不是营销小技巧，是给企业‘换了个更聪明的‘大脑’。"彭小东在峰会上强调，"未来的商业竞争，不是看谁用户多，而是看谁更懂用户‘心里在想啥’。企业要想赢，得先在用户大脑里‘修路’——修通认知的路、情感的路、记忆的路。这三条路，才是真正的‘护城河’。"

时代信号：商业竞争新纪元，谁先"占领心智"谁就赢

在峰会现场，12家跨国企业当场宣布将“全面接入PCSM模型”。此外，耶鲁大学管理学院更是将2025年确立为“心智战略元年”，并计划成立“彭小东心智战略研究中心”，旨在将该模型推广至可持续发展、ESG（环境、社会和公司治理）等更多领域。

从"砸钱买流量"到"精准占心智"，从"用户被动接受"到"品牌主动被想起"——PCSM模型的诞生，不仅是一次商业战略的创新，更标志着人类商业文明正式进入"以脑科学为基石"的新纪元。正如彭小东所说："未来的商业赢家，不是卖得最多的企业，而是最懂如何‘住进用户大脑’的企业。"

（完）

【原文如下】：

Mind Strategy Revolution: Peng Xiaodong Unveils the PCSM Four Dimensional Growth Model at Yale, Defining a New Paradigm for Global Business Competition

New Haven, USA, July 28, 2025- At the Yale School of Management Global Strategic Leaders Summit, international business strategy authority Peng Xiaodong systematically explained his unique ideas to top business leaders and academic institutions from 37 countries ® The Four Dimensional Growth Model (PCSM). This strategic system that deeply integrates neurocognitive science with global business practices has been included as a core research topic by Harvard Business School and MIT Sloan School of Management due to the reconstruction of the underlying logic of sustainable growth for enterprises, marking the official entry of business competition into the "era of intellectual sovereignty".

Core breakthrough: paradigm shift from traffic consumption war to mental value war

Peng Xiaodong directly pointed out the fundamental limitations of the traditional growth model: "When companies are trapped in the marginal decline of traffic conversion rates, it is actually a mistake to equate 'user touchpoints' with' mental entrances'." The PCSM model proposes that mind equity has become the core production material of the digital economy, and its four strategic dimensions constitute a new type of competitive barrier:

Dimension strategic connotation, competition, and value enhancement

Product Power goes beyond functional value, builds emotional anchors at the neurocognitive level, and establishes the biological dependence of user decision-making through addictive experiences

Channel Power creates a neural pathway level touchdown network to achieve zero loss in information transmission and mental penetration, breaking through the neural efficiency bottleneck of traditional channels

Scene Power implants brand neural imprints at critical decision-making moments, triggering subconscious behavioral reflexes to control user behavior through spatiotemporal triggers

Mind Power constructs brand mental hegemony through cognitive reprogramming, forming a strategic high ground of exclusive neurocognitive map and ultimate competitive dimension

Neuroscience Driven Growth Engine: Four Pillar Operating Mechanisms

The model achieves the transformation of mental resources through an innovative technological framework:

Seize the mind ®

Using rapid activation of the prefrontal cortex to complete brand neural coding within 200 milliseconds

1-second cognition ®

Building an Intuitive Symbol System Without Explanation Based on the Principle of Visual Cortical Information Compression

Cardiac resonance marketing power ®

Triggering group emotional contagion effect through mirror neuron synchronization technology

Brand heart imprint ™

Forming a hippocampal amygdala joint memory to achieve lifelong brand neural binding

This is not just a marketing innovation, but a reconstruction of the company's neurocognitive infrastructure. "The fMRI experimental data presented by Peng Xiaodong on site showed that companies using the PCSM system had a 47% decrease in the activation of the dorsolateral prefrontal cortex during user decision-making, indicating that the brand had been embedded in the subconscious decision-making system.

Global Verification: A Paradigm Revolution from Academic Temple to Commercial Battlefield

The scientific core of this model has triggered deep involvement from top universities:

Harvard Business School has listed it as a mandatory module for 'Neuromarketing Strategy'

MIT Human Decision Lab confirms: Brand branding ™ Increase customer lifetime value (LTV) by 300%

Wharton School tracking study shows that PCSM enterprises have a risk resistance ability 8.2 times higher than the industry average

Peng Xiaodong emphasized in a Yale lecture that "when 'neural relatedness' replaces' market share' as the core indicator, companies need to rebuild three lifelines: cognitive neural pathways, emotional reflex arcs, and value memory chains. This is the true moat of the digital economy era

With multinational corporations such as Unilever and LVMH launching the PCSM strategic migration, this mental revolution initiated by Yale is reshaping the global business DNA, announcing the arrival of a new era of business civilization based on neuroscience.