Bayer, Pfizer, Sony join Pudong's GOI program as innovation drive accelerates

Pudong New Area's flagship open innovation initiative has passed a new milestone, with Bayer, Pfizer, Sony, and two other global industry leaders joining the district's GOI (Group Open Innovation) program. The expansion, announced during the 2025 Pudong Science and Technology Festival, brings the total number of GOI corporate members to over 100.

Launched in 2021, the GOI program has grown into a key node in the global innovation network. It now supports an "ecosystem matrix" that has enabled more than 6,000 businesses and helped drive technological breakthroughs at 3,600 companies. The initiative has also attracted over 5.4 billion yuan in investment.

Pudong authorities said the district has emerged as a national innovation hub, anchored by three national laboratories and 14 major science facilities. Breakthroughs in frontier technologies such as quantum computing—represented by the "Jiuzhang" and "Zuchongzhi" prototypes—are among the headline achievements.

Three pillar industries are also gathering momentum. The C919 passenger jet has entered large-scale commercial operations, marking a milestone for China's aerospace sector. The maiden voyage of the domestically built cruise ship Adora Magic City highlighted Pudong’s strength in high-end manufacturing. Meanwhile, 17 Category I new drugs have been approved for market, and Zhangjiang has launched the world’s first full-scale humanoid robot open-source community.

Pudong is now home to over 5,000 high-tech enterprises, 51 companies listed on the STAR Market, and annual technology contract transactions exceeding 1 trillion yuan.

The GOI initiative remains central to Pudong's ambition to build a globally connected innovation ecosystem. This year’s science and technology festival, themed around the integration of industry, innovation, and science education, features over 1,000 activities aimed at both professionals and the public, underscoring the district's commitment to inclusive scientific engagement.