首个“北京礼物”咖啡社交概念店正式开业

由北京市文旅局携手肯德基旗下肯悦咖啡打造的全球首个“北京礼物”咖啡社交概念店于4月29日亮相北京市朝阳区安贞桥肯德基餐厅。

作为肯悦咖啡在中国的第1000家门店，“北京礼物”咖啡社交概念店的开幕具有特殊意义。通过打造“咖啡+文化+社交”消费场景，深刻践行了“购在中国”系列活动目标。

As the 1,000th KCOFFEE Cafe in China, the opening of the store holds special significance. By creating a consumption scenario of "coffee + culture + social", it implements the goals of the "Shopping in China" activities.

“购在中国”

“购在中国”是由商务部等多个部门组织开展的一系列活动，旨在贯彻落实国家关于提振消费、扩大内需的决策部署。其最终目标是通过提升消费能力、改善消费环境和增加优质供给，激发内需增长潜力，打造国际友好的消费环境。

这一系列活动围绕精品购物、精致美食、精彩展演、精美旅行四大领域，强调首发经济，举办首发、首秀、首展、首演等多种形式的特色活动。旨在推动消费提质升级，提升中国消费市场的吸引力和美誉度。并致力于促进消费市场的活跃与发展，助力经济的持续增长。

These activities focus on four major areas: quality shopping, exquisite cuisine, exciting performances, and beautiful travel. It also emphasizes the "debut economy" by hosting various first releases, shows, exhibitions, and performances.

Therefore, "Shopping in China" can promote the upgrading of consumption quality and enhance the attractiveness and reputation of China's consumer market. It is also committed to promoting the activity and development of the consumer market, contributing to the sustained growth of the economy.

“北京礼物”咖啡社交概念店在这样的背景下应运而生，它通过打造创新多元消费场景，给顾客带来了全新的消费体验。

The "Beijing gifts" coffee and social concept store emerged in this context, offering customers a new consumption experience by creating innovative and diverse consumption scenarios.

“北京礼物”

“北京礼物”是北京市文化和旅游局打造的文化和旅游创意商品品牌，创立于2011年。14年来，“北京礼物”不断发掘、吸纳优质商品，逐渐成为文化创意商品的资源整合平台。“北京礼物”成功将中华优秀传统文化的精髓转化为精美的文创产品，进一步传承和创新了优秀的文化遗产，成为展现北京文化魅力的重要窗口。

KCOFFEE Cafe

以“咖啡为媒，文化为魂”，肯悦咖啡将传统文化与咖啡饮品相融合，打造全新社交场景。

With "coffee as the medium and culture as the soul", KCOFFEE Cafe integrates traditional culture with freshly made beverages to create new social scenarios.

位于北京市朝阳区胜古南里甲34号1幢的全球首个“北京礼物”咖啡社交概念店，成为了集文化体验、社交互动、品质消费于一体的城市新地标。

Located at Building 1, No 34 Shenggu Nanli, Chaoyang district, the world's first "Beijing gifts" coffee and social concept store has become a new landmark integrating cultural experiences, social interaction, and quality consumption.

“潮流社交空间”

位于门店一层的是肯悦咖啡“潮流社交空间”。顾客在这里可以品尝到美味的咖啡饮品，包括生椰拿铁以及在夏天深受欢迎的雪顶咖啡和汽泡咖啡系列。作为百胜中国旗下的独立咖啡品牌，肯悦咖啡主打价格实惠与产品新颖，深受年轻人的喜爱。

在具有传统风格的“北京礼物”展示窗下，顾客可以在咖啡香气的围绕下尽情社交互动。你可以拿着电脑在此办公，也可以邀请三五好友在店内度过愉快的咖啡时光。

“城市会客厅”

经过具有北京元素的背景墙，拾级而上，位于门店二层的是“城市会客厅”，这里陈列着“北京礼物”自动售卖机。从精美的复古站牌冰箱贴到可爱精致的兔儿爷雕塑，仅需在屏幕上轻轻一点，即可将精美的“北京礼物”带回家。

Upstairs, past the Beijing-themed background wall, is the "city living room". In there is the "Beijing gifts" vending machine. From vintage station sign refrigerator magnets to cute and delicate "Lord Rabbit" sculptures, customers can take home beautiful gifts with just a touch of the screen.

除此之外，这家餐厅采用了“三合一”模式。顾客不仅能在这里品尝肯悦咖啡的饮品，吃到肯德基餐厅的食物，还可以享受到KPRO餐厅的健康能量轻食，满足了消费者多样化需求。

顾客们可以在二楼饰有北京特色卡通地标的超长玻璃前尽情打卡拍照，和家人朋友在美食咖啡的陪伴下度过悠闲时光。

随心消费，悦享美好

开业当天，肯德基中国品牌总经理汪涛先生表示：“今天，肯悦咖啡正式进入“千店时代”，从一线都市到县城小镇，从五台山旅游景区到机场高铁站，肯悦咖啡的千店版图，是中国市场消费活力与山河风貌的缩影。”

Wang Tao, general manager of KFC China, said: "Today, KCOFFEE Cafe officially enters the 'thousand-store era'. From first-tier cities to small counties and towns, from the Wutai Mountain tourist area to airports, and high-speed rail stations, KCOFFEE Cafe's thousand-store map is a microcosm of the vitality of the Chinese market and the landscape of the country."

随心消费，悦享美好。大力提振消费是当前经济工作的首要任务之一，百胜公司践行企业社会责任，积极响应政策号召。通过肯悦咖啡概念店创新打造多元消费场景，为消费提质扩容贡献了连锁企业的力量。

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