名企盛事 | 巴黎残奥会、冠军游行，BK为最不屈的灵魂喝彩

BK-International 在2024巴黎奥运会开幕式中，为全球观众呈现了一场视觉盛宴，此外，BK-International还负责了2024 巴黎残奥会的开幕式视觉设计和巴黎奥运会冠军游行，通过创新的视觉元素和引人入胜的视觉效果，为残奥会的开幕式注入了新的活力，同时也为获奖运动员们提供了一个展示荣耀和庆祝胜利的舞台，这不仅是对运动员卓越成就的礼赞，更是通过艺术形式传递了对人类价值观与韧性的深刻思考。BK-International希望通过这次作品，向全世界展示革命性意义，为观众带来启发与感动。

BK-International presented a visual feast for the global audience in the opening ceremony of the Paris 2024 Olympic Games, in addition, BK-International was responsible for the visual design of the opening ceremony of the Paris 2024 Paralympic Games and the Paris Olympic Champions Parade. It added new energy to the opening ceremony of the Paralympic Games through innovative visual elements and engaging visual effects and it also provided a stage for the award-winning athletes to display their glory and celebrate their victories, which is not only a tribute to the outstanding achievements of athletes, but also a profound reflection on human values and resilience through the art form. Through this work, BK-International hopes to show the revolutionary significance to the world and bring inspiration and affection to the audience.

作为本次巴黎残奥会及冠军游行的舞台及灯光总设计制作团队BK-International，是如何在背景跨度极大不同的项目中创作的，又如何将数字艺术和文化遗产进行完美演绎的?

As the general design and production team of the stage and lighting for the Paris Olympic and Paralympic Games, how did BK-International create their work in a project with such a wide range of backgrounds, and how did they perfectly interpret digital art and cultural heritage?

第一设计为您精彩呈现!

BK-International北魁全息光影有限公司

一支专注于纪念性、沉浸式、叙事性视频内容创作的法国团队。自2012年成立以来，在全球舞台上，BK以创意为翼，致力于提升价值之巅；通过精湛的技艺，将文化遗产的壮丽景致、深厚底蕴与悠长历史娓娓道来，让每一帧画面都充满故事与情感。让沉浸空间及自然奇观以焕然一新的视角震撼呈现，让观众在欣赏中领略建筑之美、艺术之魂与历史之韵，以诗意盎然的手法触动心灵深处。

As a French team dedicated to the creation of monumental, immersive, narrative video content. Since its establishment in 2012, BK has been committed to enhancing the top of value with creative wings on the global stage; Through exquisite skills, the magnificent scenery, profound information and long history of the cultural heritage are told and every frame is full of stories and emotions. BK expresses the immersive space and natural wonders in a new perspective, leting the audience appreciate the beauty of architecture, the soul of art and the rhyme of history, with poetic methods to touch the heart.

2024巴黎残奥会

开幕式

2024年巴黎残奥会开幕式，BK-International承担了Mapping内容及透明LED屏幕包装的创作任务。受编舞大师Alexander Ekman的宏伟作品启发，BK工作室通过动态影像与艺术装置的结合，以创新的视觉语言为现场构建出一个引人入胜的视觉叙事空间。勇气、坚持与突破，被赋予羽翼，振翅高飞，穿越至世界的每一个遥远角落。

For the opening ceremony of the 2024 Paris Paralympic Games, BK-International undertook the creative task of Mapping content and transparent LED screen packaging. Inspired by the magnificent works of choreographer Alexander Ekman, BK-International combines moving images with art installations to create an engaging visual narrative space for the site using an innovative visual language. Courage, persistence and breakthrough are endowed with wings and fly high across every remote corner of the world.

开幕式聚焦于社会中存在的悖论，如残障人士在运动场上被庆祝，而在日常生活中却面临着无数障碍。通过两个舞蹈团体的故事传递这一信息，一组身穿黑色西装、戴着墨镜，动作僵硬；另一组则色彩鲜艳、充满欢乐，两组舞者在舞台上的互动，清晰地展现了彼此之间的巨大差异。

The opening ceremony focused on the paradoxes that exist in society, such as the fact that people with disabilities are celebrated on the sports field, but face countless obstacles in their daily lives. The message is conveyed through the stories of two dance groups, one in a black suit and sunglasses, moving stiffly; The other group is colourful and joyous, and the interaction between the two groups of dancers on stage clearly shows the great differences between them.

BK工作室通过视频映射技术与透明LED屏幕的创新运用，赋予开幕式舞台全新的视觉层次，创造出沉浸式的观演体验。影像内容与编舞精准同步，既增强了艺术叙事的表现力，也使整个演出更具震撼效果。观众在每一幅画面中都能感受到一种跨越体育与艺术的共鸣力量。

Through the innovative use of video mapping technology and transparent LED screens, BK Studio gave the opening ceremony stage a new visual level and created an immersive viewing experience. The precise synchronization of the video content and the choreography not only enhances the expressive force of the artistic narrative, but also makes the whole performance more shocking. In each picture, the audience can feel a resonant power that transcends sports and art.

奥运会与残奥会

冠军游行

2024年巴黎冠军游行期间，为庆祝法国奥运会与残奥会运动员的卓越成就，一场盛大的音乐会在凯旋门前举办。作为这次盛典的重要组成部分，BK-International受邀为音乐会打造独特的视觉效果，以丰富现场体验并传递更深层次的情感与意义。

During the Paris 2024 Parade of Champions, a grand concert was held in front of the Arch of Triumph to celebrate the outstanding achievements of French Olympic and Paralympic athletes. As an integral part of the event, BK-International was invited to create unique visuals for the concert to enrich the live experience and convey deeper emotions and meaning.

BK工作室希望将视觉艺术与城市地标相融合，将凯旋门这一象征胜利与荣耀的建筑化为动态的艺术画布。星空之下，星辰广场被赋予生命，化身为一个巨大的舞池，聚集着欢乐、激情与骄傲。将视觉设计致力于捕捉运动员们不懈追求卓越的精神，同时传递庆典的情感与历史性的意义。

BK Studio wanted to merge visual art with urban landmarks, turning the Arch of Triumph, a symbol of triumph and glory, into a dynamic canvas for art. Under the stars, the Star Plaza is brought to life as a huge dance floor, gathering joy, passion and pride. The visual design aims to capture the athletes' relentless pursuit of excellence while conveying the emotion of celebration and historic significance.

凯旋门作为法国的标志性建筑，其设计风格融合了古典与现代元素，展现了拿破仑时代的风格和气势。BK工作室通过投影映射技术，将凯旋门作为画布展现了视觉艺术与标志性地标的完美融合，不仅体现了法国的历史和文化，也为整个冠军游行活动增添了庄重和威严的氛围。这场视觉秀成为整晚庆典的高光时刻，吸引了成千上万的观众齐聚一堂，感受光与音的交织，见证奥运精神的传递。

As a landmark building in France, the design style of the Arch of Triumph combines classical and modern elements, showing the style and momentum of the Napoleonic era. Using the Arch of Triumph as a canvas, BK Studio uses projection mapping technology to show the perfect fusion of visual art and iconic landmarks, not only reflecting the history and culture of France, but also adding a solemn and dignified atmosphere to the entire Parade of Champions. The visual show was the highlight of the evening celebration, attracting thousands of audience to experience the interweaving of light and sound and witness the transmission of the Olympic spirit.

冠军游行不仅是一场视觉盛宴，更是对运动员们辛勤付出的礼赞，对人类团结与坚持精神的致敬。活动以优雅的方式为2024巴黎奥运会和残奥会画上句号，成为一段值得铭记的历史篇章。

The Parade of Champions is not only a visual feast, but also a tribute to the hard work of the athletes and the spirit of human unity and perseverance. The event brought the 2024 Olympic and Paralympic Games in Paris to an elegant end, becoming a historic chapter worth remembering.