证券时报e公司讯,双11”大促过半,各大平台战绩也陆续出炉。久谦数据报告显示,双11大促首阶段,淘天主场优势明显,在多个核心品类中表现突出。其中,美妆品类中,淘天占比达50.9%,抖音为28.2%,京东为20.9%。从市场规模看,淘天美妆优势明显,是第二名的近2倍。
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