暇步士“白菜价”大促，母公司此前称将保持其“中高端定位”

红星资本局4月14日消息，服饰品牌暇步士（Hush Puppies）多家门店近日进行的1-3折清仓活动，引发消费者关注。据媒体报道，4月11日至12日，暇步士多家服装店出现大促活动，有消费者一次性就买了2万多元的服装，卖区甚至出现排队情况。

暇步士某商场店 张露曦摄于4月14日

4月14日，红星资本局走访了4家暇步士商场店并致电了1家暇步士门店，各门店均告诉红星资本局，前段时间有1至3折的清仓活动，不过目前活动已结束。

有店员向红星资本局表示是因为“老板换了”所以进行了大促，也有店员称是因为要清库存。

红星资本局注意到，今年1月，“童装大王”嘉曼服饰（301276.SZ）发布公告称，已以5880万美元完成对暇步士在中国的品牌资产的收购。

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据了解，暇步士于1997年进入中国市场，定位中高端消费者，不同品类有不同的代理商。嘉曼服饰此前是暇步士童装的代理商，而暇步士鞋类代理商则为百丽时尚。

虽然嘉曼服饰成了暇步士的新主，但其并未有全品类收回自营的公开表述。

在今年2月26日的投资者关系活动记录表中，嘉曼服饰称，将“会以授权的模式与各合作伙伴共同做大品牌价值”。

同时，嘉曼服饰对暇步士的门店计划是“会选择在流量大、位置佳的商圈开设形象门店”，未来定位是“希望与各品类授权商一起保持聚焦中高端的品牌定位”。

对于清库存的原因，一位暇步士店员告诉红星资本局：“近三年压了不少货，男装库存更多，打折的都是以前的货。”

红星资本局采访嘉曼服饰暇步士大促原因是否与库存有关、对该品牌未来的计划是什么，截至发稿暂无回应。

红星资本局注意到，嘉曼服饰在收购暇步士之前的几年存货已在逐渐上升，从2018年年末的2.66亿元上升至2022年年末的4.49亿元。2023年9月30日，嘉曼服饰的存货增长至5.08亿元，其解释称：“三季度末库存余额较大主要原因为货值较高的秋冬产品入库所致。”

如果暇步士非童装服饰品类库存高企的话，嘉曼服饰将整个品牌收购后确需清理库存，以免进一步影响上市公司的存货数据。

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截图自东方财富网

红星新闻记者 张露曦 俞瑶

编辑 肖子琦