岚图梦想家登陆童话王国丹麦，开启进军海外新篇章

作为东风汽车旗下高端新能源汽车品牌，岚图汽车10月26日在丹麦隆重发布品牌，位于哥本哈根的岚图展厅正式开业，岚图梦想家首度登陆欧洲并开启销售，标志着岚图欧洲布局再下一城，开启进军海外新篇章。

Voyah, the premium marque of Chinese State-owned automaker Dongfeng Motor, launched the brand in Denmark and opened its first showroom in the country on Oct 26. Voyah’s Dream MPV model is now available for sale in European countries.

岚图汽车CEO卢放表示：“作为新能源造车‘国家队’，岚图汽车致力于将驾控性能与智能科技完美融合的产品推向全球，以自研技术引领全球汽车产业技术变革，积极塑造中国品牌在全球的影响力，打造中国外贸‘新名片’。

Lu Fang, CEO of Voyah, said: “As a member of the national team in the new energy vehicle sector, Voyah is dedicated to introducing products that combine driving performance and smart technology to the global market. We aim to lead technological advancements in the global auto industry through self-developed technology while creating a new calling card for Chinese foreign trade.”

新开业的哥本哈根岚图展厅延续岚图“淡、静、雅”的品牌理念，将现代简约风格与岚图“中式优雅”的品牌内涵相融合，同时还大量融入了北欧的自然文化、生活方式以及丹麦特有的“童话王国”文化元素，为用户打造了一个有温度的空间，满足用户赏车品鉴、试驾体验、个性定制、交付提车、保养维修等需求，为用户创造全方位的沉浸式购车体验。

The showroom in Denmark’s capital city blends modern simplicity with Voyah's “Chinese elegance”, incorporating elements from Nordic nature and the European nation’s fairytale culture while providing a comprehensive car-purchasing experience for customers, including test drives, customization, delivery and maintenance services.

岚图梦想家具备大空间、舒适性等优势，适配欧洲用户户外出行、露营等个性化用车场景。

The Dream MPV offers advantages in terms of spaciousness and comfort, making it suitable for Europeans' personalized use, such as outdoor activities and camping.

为更好适配欧洲用户的用车需求，岚图梦想家在操控、车机等领域进行了针对性优化。在操控方面，岚图梦想家在北欧专门进行了测试，涉及挪威、瑞典、荷兰、丹麦等国，遍布多种城市、郊区、高速多种道路和山地、沿海、隧道等复杂环境。

The export version has been optimized for European drivers with specific enhancements in handling and infotainment. Extensive testing was conducted over various terrains and environments in countries like Norway, Sweden, the Netherlands and Denmark.

在车机方面，岚图梦想家根据当地用户审美及使用习惯开发全新欧版车机，交互界面更加简约快捷，同时加入部分当地生态应用。

The infotainment system was developed with a simplified, user-friendly interface and local applications to align with user preferences.

在10月27日至29日于哥本哈根举办的2023eCarExpo车展上，岚图汽车展出了岚图梦想家、岚图Free和岚图追光三款车。作为欧洲最大的电动汽车博览会，该展会打破其之前的所有记录，共展出25个品牌的150辆电动车型，吸引了21,600名游客。

Voyah exhibited the luxury electric MPV along with the Free SUV and Passion sedan at the 2023 eCarExpo in Copenhagen from Oct 27-29. As Europe's largest electric vehicle fair, the 2023 eCarExpo broke all previous records with 150 EV models from 25 vehicle brands attracting 21,600 visitors.

岚图丹麦的产品主管Alexander Bachmann在活动上表示：“岚图的产品十分具有竞争力，我们相信它们在丹麦高端市场是一个强大的存在。高质量、先进技术、出色续航里程、高舒适度和优秀设计的结合，使得这些汽车在市场上竞争力十足，”同时他还补充道，岚图的经销商网络已遍布丹麦全国。

Alexander Bachmann, head of product at Voyah in Denmark, said: “Voyah products are competitive, and we believe they are a strong value option in the Danish premium market,” Bachmann said at the expo. “The combination of high quality, technology, electric range, high level of comfort and the design make the cars a strong and complete offer in the market and our dealer network covers the entire country.”

2022年2月，岚图汽车宣布将进军欧洲市场，6月，正式在挪威发布品牌，首个岚图空间于挪威开业，岚图也成为首个出海的新能源汽车国家队品牌。2023年下半年，岚图逐渐在欧洲多国发布品牌：10月进入芬兰、丹麦；11月将登陆荷兰、保加利亚、波兰。未来，岚图将继续扩大出海的范围，进入德国、法国、意大利等欧洲主流市场。

Voyah announced its entry into the European market in February 2022, with the brand officially launching in Norway in June. In the second half of 2023, Voyah entered several European countries, including Finland and Denmark in October and will enter the Netherlands, Bulgaria and Poland in November. In the future, Voyah will continue to expand its global reach to European markets such as Germany, France and Italy.

从岚图FREE 去年12月开启海外交付至今，岚图在海外售出近5000辆，在欧洲已经获得不错的口碑。

Since delivery of the Free model in December, Voyah has sold more than 5,000 units overseas.

岚图在海外受到欢迎，多点开花，源于其对技术的积累和对产品的坚持，累计申报受理专利2,503件，平均每年800余件，专利增长速度处于新能源行业第一；打造了ESSA+SOA智能电动系统，在新能源整车平台、三电、电子电气架构、电池、车身、底盘等领域的技术能力处于行业领先水平。

Voyah's achievements can be attributed to its strong focus on technology and unwavering commitment to product development. The brand has amassed a significant number of patents, with 2,503 filings accepted, averaging more than 800 per year, and leading the way in NEV patent growth. It has introduced cutting-edge technology, including the ESSA and SOA intelligent electric drive system, and has taken the lead in areas such as new energy vehicle platforms, powertrains, electronic architecture, batteries, body and chassis.

岚图的国际扩张是中国汽车行业发展的一个缩影。自今年第一季度以来，中国已取代日本成为第一大汽车出口国。根据中国汽车工业协会的数据，今年前三季度，中国汽车出口总量为338.8万辆，同比增长60%。其中，新能源汽车出口82.5万辆，同比增长110%。

Voyah's international expansion is a microcosm of the growth of the Chinese automotive industry. China has replaced Japan as the No 1 vehicle exporter since the first quarter of this year, and according to the China Association of Automobile Manufacturers, the country’s vehicle exports totaled 3.39 million units in the first three quarters, up 60 percent year-on-year. Of them, NEV exports reached 825,000 units, up 110 percent year-on-year.

当谈到中国新能源汽车车口海外的优势时，岚图CEO卢放表示，“中国新能源车首先是具有先发优势的，不管是电动化的技术，还是智能化的技术，我们还是相对领先的。其次是产业链优势。我们有一个完整的新能源产业链，从芯片到电控、电机，中国拥有最完整的新能源产业链。这也是特斯拉选择在中国建厂的原因。”

When talking about the advantages of Chinese NEV exporting overseas, Voyah CEO Lu Fang said: “China has the first-mover advantage to export overseas, whether in electric technology or smart technology, we are relatively ahead. Secondly, there's an advantage in the industrial chain. We have a complete new energy industrial chain, from chips and electronic controls to motors, making China a comprehensive hub. This is also why Tesla chose to establish a factory in China.

此外，中国汽车工业在经过几十年的发展后，对于传统汽车技术的理解也很到位。比如即便将岚图与BBA等豪华品牌进行比拼，在操控、安全、平顺性、舒适性等方面，岚图产品也有着较强的竞争力，卢放表示。

After decades of development, China's auto industry has formed a solid understanding of traditional auto technology. For example, Voyah, when competing with luxury brands like BMW, Mercedes-Benz and Audi, demonstrates strong competitiveness in terms of handling, safety, smoothness and comfort.

11月1日，岚图汽车公布的最新交付数据显示，岚图汽车10月共交付新车6,067辆，同比增长138%，环比增长21%；前十个月岚图汽车交付量同比增长107%。

According to statistics released by Voyah on Nov 1, the marque delivered 6,067 vehicles in October, soaring 138 percent year-on-year and 21 percent month-on-month. During the January-October period, its sales jumped 107 percent compared to same period last year.

2024款新岚图梦想家赢得市场积极响应，上市首日即收获10,507辆订单，上市18天累计订单突破18,000辆。

The launch of the 2024 Dream resulted in 10,507 orders on the first day and surpassed a cumulative total of 18,000 units after just 18 days on the market.

卢放表示：“完成‘三年三品类’战略目标后，岚图汽车进入新一轮快速发展期。目前，岚图汽车正在进一步加快生产排期，缩短交付周期。11月，岚图追光PHEV即将亮相并开启预售，不断提升的产品力和服务力将会持续推动岚图销量持续增长，推动岚图品牌释放更强增长势能。”

Lu said that Voyah has entered a new phase of raid development after achieving its goal of launching products covering three segments (MPV, SUV and sedan) within three years. Voyah is making efforts to expand production capacity and shorten delivery time. With the plug-in Passion to be launched in November, the brand is expected to see further sales growth.

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