征稿通知 | Frontiers in Sports and Active Living 特刊征文

在过去的几十年里，随着全球经济快速发展，出现了诸多新的体育现象和体育发展模式，包括体育旅游，海外体育教育，区域、地方基层、社会体育的发展，通过体育（如马拉松）的城市/场所品牌推广，大型体育赛事营销和管理（如北京冬奥会），电子竞技消费和体育电子消费等。然而，这些体育相关事业和他们的营销、管理工作不断遭受各类变革的严重影响，例如自然灾害、战争、恐怖主义、新冠大流行等。作为体育行业的从业者和科研人员，当务之急是厘清如何在这些变革中，做好体育产业的营销和管理，并履行好体育的社会功能。

为更好地应对新环境下体育产业面临的一系列变化和挑战，“Frontiers in Sports and Active Living”（“运动与积极生活前沿”)期刊推出“大变局时代下，通过体育营销与管理构建有韧性的社会体系”特刊。本期特刊旨在汇集全球体育产业的思想、策略和实践创新，为迈向全球可持续发展的体育生态系统做出贡献。现借此机会向广大体育产业领域的科研学者、业界专家、实业家、企业家征稿。

（了解更多关于Frontiers in Sports and Active Living的期刊详情，请复制链接到浏览器中打开：

https://www.frontiersin.org/journals/sports-and-active-living）

本次特刊主题

Marketing and Managing Sport for a Resilient Society in a Turbulent Age，大变局时代下，通过体育营销与管理构建有韧性的社会体系

本期特刊的目的是在应对自然灾害、政治不稳定、战争、恐怖主义、流行病等各种挑战的背景下，展示社会、营销和管理研究的前沿、创新和前瞻性的范例，这些研究涉及围绕体育运动和产业发展中的创新。特刊聚焦创新，但定位广泛，旨在吸引一系列与体育营销和管理相关的稿件，涵盖基层体育、职业体育、非营利体育组织、大型体育赛事、体育利益相关者、体育观众和参与、电子竞技、体育旅游、体育娱乐、体育技术采用等领域。相关学科包括社会营销，社交媒体营销，旅游营销和管理，大数据分析，项目管理和绿色营销，以及新冠疫情及管控等公共健康安全问题。另一个关注的重点是体育与城市场馆及当地社区的关系，其中也可能涵盖休闲，娱乐和旅游的相关领域。

（了解更多关于本期特刊的情况，请复制链接到浏览器中打卡：

https://www.frontiersin.org/research-topics/39176/marketing-and-managing-sport-for-a-resilient-society-in-a-turbulent-age#overview）

征文主题要求

本期特刊欢迎各种形式的文章投稿——实证型、理论型、方法论型、概念型等，包括但不限于以下主题的评论（注意：相关内容须未在其他刊物发表过）：

- 体育营销和管理的创新和范式;
- 后疫情时代对大众体育的创新营销和管理;
- 职业体育及其利益相关者的可行性及可持续性管理框架;
- 基于体育观众和体育参与者的创新性社会营销;
- 举办大型活动对社区的影响;
- 促进身心健康生活方式的社会体育团体和活动;
- 将体育与休闲、娱乐、旅游和活动相结合的创新性跨学科研究;
- 从生理学、地理学、经济学和人类学的角度研究体育旅游;
- 体育大数据研究等。

欢迎提交以下文章类型（详见附件1）：

1) 原创研究（Original Research-A型文章）

2) 系统综述（Systematic Review- A型文章）

3) 简要研究报告（Brief Research Report- B型文章）

4) 政策和实践综述（Policy and Practice Review- A型文章）

5) 政策简报（Policy Brief- B型文章）

6) 概念分析（Conceptual Analysis- B型文章）

7) 数据报告（Data Report- C型文章）

8) 社论（Editorial-D型文章）

9) 一般评注（General Commentary- C型文章）

10) 假设和理论（Hypothesis and Theory- A型文章）

11) 方法（Methods- A型文章）

12) 评论（Review- A型文章）

13) 迷你评论（Mini Review- B型文章）

14) 意见（Opinion- C型文章）

15) 观点（Perspective- B型文章）

16) 注册报告（Registered Report- A型文章）

17) 研究协议 （Study Protocol- A型文章）

18) 技术和代码（Technology and Code- A型文章）

（了解更多关于文章类型的说明及详情，请复制链接到浏览器中打开：

https://www.frontiersin.org/journals/sports-and-active-living#article-types）

投稿建议：如果您是体育产业从业者，可提供一般评注、观点、评论、迷你评论、意见、数据报告等类别的稿件，对所在行业发展情况发表看法观点；如果您是体育产业研究者、学者，则可根据不同的研究领域提供原创研究、政策和实践综述、政策简报、概念分析、假设和理论等类别的文章。

稿件提交规范：

稿件语言应以英文呈现，文件格式为word文档，请使用12号黑体、单倍行距、使用文字、图表（每种类型文章的具体图表数量详见期刊要求）；在文章标题下署作者全名及单位；提供文献列表。

论文评审规则：

您提交的文章将根据Frontiers审查指南进行同行评审，该指南根据客观的编辑标准评估稿件，通过评审的稿件才会被发表在Frontiers平台。

投稿时间安排：

摘要提交截止日期：2022年8月29日

稿件提交截止日期：2022年10月24日

稿件请通过电子邮件发送至：

稿件请直接复制以下特刊链接，在期刊页面进行投送：

https://www.frontiersin.org/research-topics/39176/marketing-and-managing-sport-for-a-resilient-society-in-a-turbulent-age#overview

也可同时抄送给我们，邮箱：tudsi@sem.tsinghua.edu.cn邮件标题请标记：Frontiers投稿+第一作者名称。如果您有问题需要咨询，也可发送邮件至：tudsi@sem.tsinghua.edu.cn

本期特刊主编：

1. 新西兰坎特伯雷大学营销系陈宁博士

2. 清华大学体育产业发展研究中心主任王雪莉教授

欢迎各界学者、体育产业从业者投送稿件。

附件1：

（请扫描图中二维码获取）

关于 Frontiers in Sports and Active Living

《运动与积极生活前沿期刊》旨在促进我们对体育、体育活动、运动训练各个方面的理解;这一免费开放的多学科平台致力于向全世界的研究人员、学者、决策者和公众传播最前沿科学知识及有影响力的发现。

Call for Papers |Frontiers in Sports and Active Living Special Issue

Over the past few decades, a number of new sport phenomena and sport development models have emerged along with the rapidly-growing world economy, including sport themed travelling, overseas sport education, regional and local grass-root and social sport development, city/place branding via sports (e.g., marathon), mega sport event marketing and management (e.g., the Beijing Winter Olympic Games), e-sport consumption and sport e-consumption, etc. However, marketing and management of such sport-related causes have been significantly disrupted by various incidents, including wars, terrorism and the COVID-19 pandemic. As practitioners and scientific researchers of the sports industry, it is imperative for us to find an approach to deliver sport marketing and management amid all the changes and fulfill the societal function of sports.

To better cope with a series of changes and challenges facing the sports industry in the new environment, Frontiers in Sports and Active Living will introduce a special issue named Marketing and Managing Sport for a Resilient Society in a Turbulent Age. This special issue aims at gathering innovations in thoughts, strategies and practices in the global sports industry, so as to contribute to the transition to a sports ecosystem of sustainable development globally. We now take this opportunity to solicit articles from scientific researchers, industry experts, industrialists and entrepreneurs in the field of the sports industry.

(Click here to learn more about Frontiers in Sports and Active Living: https://www.frontiersin.org/journals/sports-and-active-living)

Topic of the special issue

Marketing and Managing Sport for a Resilient Society in a Turbulent Age

The purpose of this special issue is to showcase cutting-edge, innovative, and forward-thinking exemplars of social, marketing, and management studies on innovations around (re)developing sport, in the context of addressing various challenges by natural disasters, political instability and wars, terrorism, pandemic, etc. The special issue will be focusing on innovations but also broadly positioned so as to attract a range of works related to sport marketing and management, and cover areas of grass-root sports, professional sports, not-for-profit sport organization, mega sport events, sport stakeholders, sport spectatorship and participation, e-sports, sport tourism, sport recreation, and technological adoption in sports, etc. Related disciplines include social marketing, social media marketing, tourism marketing and management, big data analysis, project management, and green marketing through to public biosecurity issues such as COVID-19 pandemic. A specific sub-focus would be the relationship of sport with urban places and local communities, which may also cover relevant areas of leisure, recreation, and tourism.

（Click here to learn more about this special issue:

https://www.frontiersin.org/research-topics/39176/marketing-and-managing-sport-for-a-resilient-society-in-a-turbulent-age#overview)

Requirements for the Topics of Papers

This special issue calls for various forms of papers—empirical, theoretical, methodological, conceptual, and review-based—on topics including but not limited to（Note：relevant content must not have been published on other publications）：
- Philosophical innovative (re)foundations and paradigms for sport marketing and management;
- Innovative marketing and management of grass-root sports in a post-COVID reality;
- Professional sports and its stakeholder management for a viable and sustainable framework;
- Innovative social marketing via sport spectatorship and participation;
- Mega-event hosting and impacts to local community;
- Social sport groups and activities for a mental and physical healthy lifestyle;
- Innovative interdisciplinary research where sports are integrated with, for example, leisure, recreation, tourism, and events;
- Sport tourism from the perspectives of physiology, geography, economics, and/or anthropology;
- Big data studies of sports.

We welcome the following types of articles：

1) Original Research-Type A Articles

2) Systematic Review- Type A Articles

3) Brief Research Report- Type B Articles

4) Policy and Practice Review- Type A Articles

5) Policy Brief- Type B Articles

6) Conceptual Analysis- Type B Articles

7) Data Report- Type C Articles

8) Editorial- Type D Articles

9) General Commentary- Type C Articles

10) Hypothesis and Theory- Type A Articles

11) Methods-Type A Articles

12) Review- Type A Articles

13) Mini Review- Type B Articles

14) Opinion- Type C Articles

15) Perspective- Type B Articles

16) Registered Report- Type A Articles

17) Study Protocol- Type A Articles

18) Technology and Code- Type A Articles

（Click here to learn more about article types and details：https://www.frontiersin.org/journals/sports-and-active-living#article-types）

Contribution suggestion: If you are a practitioner of the sports industry, you can express your insight on the development of your field by submitting general commentary, perspective, review, mini-review, opinion and data report; if you are a researcher or scholar of the sports industry, you can provide original research, policy and practice review, policy brief, conceptual analysis and hypothesis and theory according to your field of study.

Submission Specifications：

The manuscript should be written in English. File format: word document. 12-point boldface. Single-space. Use words and diagrams (see the journal requirement for specific number of diagrams for each type of article); sign the author’s full name and affiliated institution under the title of the article; provide a list of references.

Paper Reviewing：

The article you submitted will be peer-reviewed in line with Frontiers’ reviewing guide, which will evaluate manuscripts under objective editorial criteria, and only those approved will be published on Frontiers platform.

Time Arrangement：

Abstract submission deadline：29 August 2022

Manuscript submission deadline：24 October 2022

Please Send Your Manuscript via Email：

Please click the link to the special issue below and submit your manuscript on the page：

https://www.frontiersin.org/research-topics/39176/marketing-and-managing-sport-for-a-resilient-society-in-a-turbulent-age#overview

You can also send a copy to us to tudsi@sem.tsinghua.edu.cn（optional） Please mark the title of your email as: Frontiers contribution + First Author. Should you have any questions, feel free to send an email to: tudsi@sem.tsinghua.edu.cn

Chief Editors of This Special Issue：

1. Dr. Ning (Chris) Chen, Department of Marketing, University of Canterbury, New Zealand

2. Professor Xueli Wang, Director of the Research Center of Sports Industry Development, Tsinghua University，Beijing, China

We welcome contributions from scholars of all sectors and sports industry practitioners.

About Frontiers in Sports and Active Living

Frontiers in Sports and Active Living aims at advancing our understanding of all aspects of sports, physical activity and exercise training; This multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, policy makers and the public worldwide.