雀巢全球首家概念店 用3000只胶囊探索未来

3000颗胶囊搭建的像素大门，pixel gate

SODA建筑师事务所相信，未来的商业空间将是人们可步入的智能终端，是多媒体技术与空间功能的全新融合。受Nestle委托，SODA建筑师事务所为雀巢多趣酷思（Nescafe Dolce Gusto）打造的全球首家概念店，既是此空间设计理念的一次先锋实践。

SODA Architects believes that the commercial space in the future will be an intelligent terminal that people can enter and a brand-new integration of multimedia technology and space functions.Entrusted by Nestle, SODA Architects has built the world's first concept store for Nescafe Dolce Gusto, which is a pioneering practice of this space design concept.

为突出品牌创新、多彩、乐观的精神，我们把产品本身作为构成空间的最基本元素，将互动媒体技术隐形的融合其中，为雀巢量身设计了别具一格的多媒体“像素大门”和“隐形屏幕”。

In order to highlight the innovative, colorful and optimistic spirit of the brand, we regard the product itself the “capsules" as the most basic element of the space and invisibly integrate the interactive media technology. We have designed a unique multimedia " pixel gate" and " invisible screen" for Nestle.

15颗胶囊被放入透明的亚克力盒子，砌出一面胶囊墙，15 capsules were placed in transparent acrylic boxes to build a capsule wall

面对淮海路的这扇3米 x 3米的多彩“像素大门”，共由3000颗多趣酷思胶囊组成，其中约1000颗的白色胶囊中被置入可编程的LED灯珠，通过程序呈现一幕幕有趣的动态图像。

The 3-meter x 3-meter colorful " pixel gate" facing Huaihai Road is composed of 3,000 Dolce Gusto capsules, of which about 1,000 white capsules are filled with programmable LED light beads to present interesting dynamic images through programs.

空间中部是如雕塑基座般纯粹白色的圆柱展台，in the middle of the space is a pure white cylindrical exhibition stand like a sculpture base

空间内部，由胶囊盒子组成的一条条“彩带”及半透明镜面墙作为装饰。“彩带”从一侧墙面延伸至顶面，通过半透明镜面的反射，使整个空间都被包裹在胶囊的明亮色彩中，提升了原本狭小空间的视觉感受。

Inside the space, strips of " colored ribbons" composed of capsule boxes and translucent mirror walls are used as decorations. The " color ribbon" extends from one wall to the ceilling, and through the reflection of translucent mirror surface, the whole space is wrapped in the bright color of the capsule, thus enhancing the visual experience of the originally narrow space.

当人们走近室内的半透明镜面时，会忽然发现上面浮动的多媒体图像。实际上，这是一面藏在镜面背后的“隐形”互动显示屏，将镜面墙化为可触控的“巨幕”。

When people approach the translucent mirror in the room, they will suddenly find the floating multimedia images on it. In fact, this is an " invisible" interactive display screen hidden behind the mirror, turning the mirror wall into a " giant screen" that can be touched.

镜面墙体不再只有反射的功能，同时充当了交流的媒介，增加墙体的多功能性，为人们提供全新的空间体验。

Mirror wall not only has the function of reflection, but also acts as a medium of communication, increasing the versatility of the wall and providing people with a brand-new space experience.

平面图，plan

立面图，elevation

细节图，detail

项目：雀巢多趣酷思旗舰店

建筑公司：SODA建筑师事务所

主创设计师：姜元、宋晨

设计团队：陈菲、柳攀攀、强志文、王姗、郝智远、王玥华、石鸣春涧、陈新如

项目地址：上海市淮海中路575号

建筑面积：40m?

设计&建成年份：2018

施工方：上海虹语市场营销策划有限公司

主要建材：亚克力、杜邦可丽耐、预制石英石铺地

互动新媒体：黑弓Blackbow

摄影师：陈惜玉

网站：

联络：office@soda.archi

Project: Nescafe Dolce Gusto store / Company: SODA Architects / Lead Designer: Jiang.Yuan& Song.Chen / Design Team: Chen.Fei, Liu.Panpan, Qiang.Zhiwen, Wang.Shan,Hao.Zhiyuan, Wang.Yueha, Shi.Mingchunjian, Chen.Xinru / Project Location: No.575Huaihaizhonglu, Shanghai, China / Gross Area: 40m? / Design & Completion Year: 2018 / Constructor: Shanghai RED Marketing Services CO.,Ltd / Main Material: Acrylic,Dupont Corian,Precast quartz terrazzo / Interactive New Media Copperation: Blackbow / Photo Credits: Chen.Xiyu / Website: / Contact: office@soda.archi