拒绝火炉！这些“20℃小城”成今夏热门旅游地

今年夏天，国内游客集体“叛逃”火炉城市，涌向高海拔、高纬度、高性价比的“三高”清凉地带。

As a summer heat wave bakes much of the Northern Hemisphere, travelers are fleeing sweltering cities in search of cooler escapes, with China's high-altitude plateaus, northern forests and mountainous retreats emerging as top destinations among domestic and foreign tourists alike, according to travel agencies.

北京妫水河国家森林公园 图源：小红书@tallcold

去哪儿旅行数据显示，7月以来，“避暑”“纳凉”“夜游”相关关键词搜索量环比增长230%，热门“20度清凉圈”城市酒店预订量同比增超五成；暑期机票量增幅前20的航线中，近一半是南方飞往避暑地的“追凉航线”。

Data from online travel platform Qunar shows that searches for keywords and phrases such as "escape the heat", "cool off" and "night tours" surged 230 percent month-on-month in July, while hotel bookings in popular "20 C cool zone" cities rose more than 50 percent year-on-year.

Among the top 20 air routes with the fastest passenger growth this summer, nearly half are "cool-chasing" routes linking southern cities with popular summer retreats.

这股“追凉”热浪也带火了一批宝藏小城。福州以北的柘荣县，是省内少有的夏季无需空调之地，暑期酒店预订同比增逾十倍；江西铅山承接长三角客流，森林覆盖率超60%，酒店预订量同比增长3倍；京津游客的“海边后院”河北昌黎进入暑期酒店预订热门县城TOP20；长白山脚下的吉林抚松、安图，度假区商圈酒店预订量增近2倍。

The rush to escape the heat has also propelled lesser-known destinations into the spotlight. Data from Qunar shows that Zherong county in Fujian province, a summer retreat where air conditioning is rarely needed, saw hotel bookings surge more than tenfold year-on-year.

Furthermore, Yanshan county in Jiangxi province, nestled in the Wuyi Mountain National Park area with more than 60 percent forest coverage, recorded a threefold increase, mainly driven by visitors from the Yangtze River Delta region, according to Qunar.

Changli county in Hebei province, a coastal getaway popular with residents of Beijing and Tianjin, entered the top 20 county-level destinations with the fastest tourism growth, while hotel bookings in the Changbai Mountain resort area in Fusong and Antu counties of Jilin province nearly doubled.

吉林长白山天池景观 图源：Raki_Man

途牛报告显示，北京、南京、上海、广州、成都、天津、武汉、杭州、深圳、重庆是排名靠前的避暑游用户客源地。避暑游热门目的地方面，贵阳、伊犁、阿勒泰、大连、西宁、昆明、大理、丽江、林芝、阿坝州等目的地截至目前预订热度排名靠前。

Major source cities include Beijing, Nanjing in Jiangsu province, Shanghai, Guangzhou in Guangdong province, Chengdu in Sichuan province, Tianjin, Wuhan in Hubei province and Hangzhou in Zhejiang province — all areas experiencing intense summer heat.

Popular destinations include Guiyang, Guizhou province; the Ili Kazak autonomous prefecture and Altay in the Xinjiang Uygur autonomous region; Dalian, Liaoning province; Kunming, Dali and Lijiang in Yunnan province; and the Aba Tibetan and Qiang autonomous prefecture in Sichuan province. These offer a combination of plateau climates, grassland scenery and mountain landscapes, the platform said.

美团数据则印证亲水项目火爆，“潜水”搜索热度环比涨28%，“海钓”涨19%，“冲浪”涨37%。从“躲凉快”到“玩凉快”，避暑+漂流、避暑+室内滑雪、避暑+逛馆等新玩法层出不穷。

来自湖南长沙的35岁游客邹佳玲于7月11日与三个家庭共四辆车结伴出发，一路向西经重庆、四川进入西藏，再前往新疆。她感叹：“这里太适合避暑了。青藏高原上大部分时间都很冷，需要穿冲锋衣。现在道路全是柏油路，开车很顺畅，风景美得令人窒息。”

来自重庆的26岁游客施晓则计划从大理到丽江独自旅行一周，她表示：“这里很凉爽，云南正值雨季，气温只有20℃左右。重庆酷热难耐，而云南凉爽悠闲，是绝佳的避暑地。”

新疆阿勒泰喀纳斯附近的禾木河与村落景观 图源：Bohao Zhao

国内避暑如火如荼，入境“China Cool”同样势头强劲。

去哪儿旅行数据显示，7月瑞典游客购买来华航班机票量同比增长3.3倍，希腊等南欧国家入境游客同比增长3倍；共建“一带一路”国家中，土库曼斯坦游客同比增7倍，蒙古国入境客源翻倍增长。

While domestic travelers are leading the trend, China is also seeing a noticeable increase in foreign visitors seeking relief from summer heat.

According to Qunar, Swedish travelers purchased 3.3 times as many flight tickets to China in July as they did a year earlier, while the number of inbound visitors from southern European countries, such as Greece, tripled.

东南亚游客掀起“云南避暑热”，丽江入境游预订量同比增长1.2倍，越南游客赴丽江、昆明增幅分别达4.5倍和2.4倍，新加坡及马来西亚游客赴云南机票量增超四成。

Meanwhile, tourists from Southeast Asia have fueled a "summer getaway" boom in Yunnan province. Since the start of summer, growing numbers of visitors from Southeast Asia have sought relief from the heat, boosting demand for destinations such as Lijiang and Kunming.

海拔约2400米的云南丽江古城 图源：ChiralJon

与此同时，外国游客的足迹正从传统热门城市向更多特色目的地延伸，一批兼具自然风光、文化体验和高质价比的城市迎来快速增长。

去哪儿旅行数据显示，7月飞赴秦皇岛、二连浩特、洛阳的外国游客同比分别增长4倍、3倍和2倍。飞赴宜昌的外国游客同比增长1.7倍、飞赴喀什增1.2倍，香格里拉、腾冲、锡林浩特、锦州、榆林等城市，凭借独特的自然景观、边境风情、历史文化等特色，入境机票量均实现翻倍增长。其中，香格里拉、腾冲、锡林浩特、秦皇岛等避暑目的地，受到不少外国游客青睐。

对于“China Cool”热潮，北京交通大学经济管理学院教授殷平分析指出，这一趋势受到四方面因素驱动：第一是全球极端高温气候是直接导火索。第二是我国的入境便利化政策持续释放红利，出行门槛大幅降低。第三是完善的城市基建与舒适配套构成的高性价比，形成差异化竞争力。第四是我国的文旅融合体验丰富，不止单纯避暑纳凉。

她认为，短期来看由高温天气引爆的避暑游，长期层面看是由于我国高水平对外开放持续推进，入境配套服务不断完善、文旅产品持续迭代，“China Cool”会从阶段性热点，慢慢固化为常态化跨境旅游新风向。

Yin Ping, a professor at Beijing Jiaotong University's School of Economics and Management, attributed the surge in inbound interest to four factors: the global extreme heat wave as a direct driver, China's continued visa facilitation policies that lower entry barriers, well-developed urban infrastructure that offers good value for money, and diverse cultural and tourism experiences that extend beyond simply escaping the heat.

"The trend is not fleeting. As China continues to open up and improve its inbound travel services, 'China Cool' will gradually evolve from a seasonal buzzword into a regular feature of cross-border tourism," she said.

记者：邹硕

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