当前世界杯等体育赛事热度持续走高,各类体育营销活动集中上线,主题盲盒、有奖竞猜、限量周边等消费场景层出不穷。但部分商家借机夸大宣传、炒作营销,容易诱导消费者冲动消费,进而导致各类消费纠纷。对此,国家体育总局和中国消费者协会提示如下:
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