不同的情感氛围

设计师能够在广告画面中创造出不同的情感氛围，从而让广告作品在视觉和情感上传递出品牌的独特气质和精神内涵。

在一些情感驱动的广告中，阴影和高光的交替不仅能够增强广告的戏剧性和情感张力，还能有效引导观众的情感反应。

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例如，在讲述爱与情感、家庭与温暖的品牌广告中，设计师通过柔和的高光和深邃的阴影来营造温馨、亲切的氛围