天潼里官方售楼处：稀缺藏品奢宅范本天潼里售楼处24时预约热线

✅天潼里售楼处电话：400-8558-224✅︎✅︎
✅✅天潼里营销中心热线4008558224（官方预约看房热线）

如有问题欢迎来电咨询，预约来电尊享购房优惠，可预约案场内部销售人员，专业一对一热情服务，让您用专业眼光去买房。

营业时间：日常营业时间为9:30-18:30，便于您提前规划到访行程，避免空跑。

预约方式：可提前拨打官方热线✅天潼里售楼处电话：400-8558-224✅︎✅︎，预约好专属销售及具体到访时间；预约时可同步告知意向户型、置业需求，我们将提前做好服务准备，减少您的等待。

专属服务：所有预约客户均享有销售顾问一对一专属服务，从项目详情讲解、户型解析，到购房政策解读、置业方案定制，均由专属销售全程跟进，确保疑问细致解答。

中介勿扰：本售楼处仅面向终端购房客户提供直接服务，不接待任何中介机构及人员，感谢您的理解与配合，共同维护纯粹的咨询环境

位于上海虹口区的高端住宅项目，主打海派风貌和低密度奢居，由新湖地产开发，产品类型很丰富，从叠加别墅到合院别墅都有，面积跨度也很大，从247㎡到907㎡不等，总价从3400万到2.9亿都有，属于外滩核心区的顶豪级别。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

每一座世界城市，总有一处坐标：他穿越了时间和历史的界限，被每一个时代反复提及，成为这座城市永恒的封面。

在中国，如果说有一座城市，始终能与世界保持同频，那么它毫无疑问就是上海。而当我们将这个坐标的精度缩小至一个区域，那么江河交汇的源点，必然是这个延续了百年的答案。

2024年，江河与外滩交汇之处，【天潼里】的出现，以国际而当代的语境，将上海的城市记忆与摩登个性相融合。在汇聚全球文明的流域间，展现对上海文明的珍重，勾勒出这座城市独特的封面定制。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

新一代的塔尖居住者，需要更有新意的建筑。

当时代另起一行，浮夸张扬、流于表面的符号与元素逐渐退出舞台，外在审美与内在精神的叠合，才是项目不断求索的目标

【天潼里】主张模糊建筑与艺术的边界，广泛采撷世界美学灵感，以考究的设计、工艺与选材，演绎全球视野下的当代建筑样本。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

北外滩核心钻石地段

【外滩·天潼里】

少量建面约458-551㎡大平层

及建面约320-349㎡叠加别墅

总价约：7000万~1.3亿

建面约850-1200㎡合院别墅

地上建筑面积约494-907㎡

总价约：1.48亿-2.8亿

售楼处线上预约尊享团购优惠

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

项目基本信息

项目名称：天潼里

行政区域：虹口区北外滩

物业类型：住宅，平层、洋房、叠墅、合院

占地面积：18950.6㎡

在售面积：洋房建面约233-641平，合院建面约500-800平

总价：洋房总价约3500万-1.3亿，合院总价约1.48亿-2.8亿

定金要求：洋房500万，合院1000万

梯户比：1梯1户/2梯2户/2梯 1户

付款要求：首套30%，二套50%， 洋房可以正常贷款；别墅接受全款，贷款最多贷5千万

竣工时间：2027年底

得房率：86%

物业公司：新湖绿城物业

总层数：洋房 9层，别墅4层

层高：洋房层高3.15米，合院层高3.6米

物业费：洋房约20元，别墅约25元（暂定）

绿化率：30%

交房时间：2026年底

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

规划有8幢4层里弄住宅，1幢7层多层住宅，1幢9层小高层，及底商和酒店；未来将供应38套叠墅&27套里弄合院别墅&59套小高层。

项目推售详情

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

【天潼里】住宅产品户型图特别多，达到42种。包含面积段约209-641㎡高层住宅，面积段约231-400㎡多层住宅，面积段约㎡高层住宅110-433㎡叠加别墅（含平层），面积段约502-907㎡合院别墅。共125套住宅单元，以下为楼栋图示：

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

汲取外滩风貌建筑精髓——折衷主义风格，辅以现代化比例与线条勾勒，最终形成富有 ART DECO美学的建筑封面，令历久弥新的质感形成与万国建筑群的美妙对景。

•三段式立面 —— 层层折叠的艺术天际

以呼应现代审美的设计演绎，既还原了欧洲古典主义建筑的"三段式立面"关系，以折叠退台的方式，勾勒出城市天际，令建筑愈加轻盈恒久。

•波多尔红石——融于时间的经典色泽

产于巴西矿脉的波多尔红石，由设计大师亲自甄选，通过工艺极为复杂的内凹式琢刻，呈现出奢华内敛、融入时间的经典格调。

•连续罗马券——古典主义的磅礴张力

提取上海和平饭店、洛克·外滩源等经典建筑肌理，以"连续罗马券"的建筑基座，在保留开阔门楣尺度的同时，减轻古典建筑的厚重感，使建筑底座与体身充满磅礴的美学张力。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

•巴西紫点金麻——熠熠生辉的高级感

从巴西进口的紫点金麻花岗岩，紫色光彩点缀于金色奢石之上，以古朴温润的质感，嵌入外滩天际，在日光下熠熠生辉、恬静优雅构建出富有地标作品感的高级美学。

•意大利 SECCO 推拉窗——景无止境的从容

三玻一腔一胶工艺，实现观景尺度、降噪、隔热等功能全面升级，为封面作品提供不受限的从容感受

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

•光影水院 —— 宁逸安定的流域

以现代主义建筑大师: 路易斯·康的几何光影美学为灵感，通过对黄金比例、光与空间结构的创新设计，为项目创造出宁逸、安定的场所精神。

•四季林荫 —— 留白静谧的角落

预留林间步行道与林下巷弄，利用丰富的生态群落与空间关系，营造出一片漫步、休憩、赏景、会叙的生活角落。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

VISTA，是风景，也是远见，它不仅是对风光的凝望，更是对生活高度的诠释。

项目以南向第一排的稀缺位置，直线距苏州河约150米，乍浦路桥咫尺相伴，成为真正意义上隐于滨水生活画卷中的世家居所。

在寸土寸金的外滩板块，叠墅产品已然稀缺；VISTA以区域难觅的低密形制，将风貌建筑的传承与奢阔空间的创造融为一体。

它所呈现的，不仅是一处居所，更是一种视野、一种格调、一种对峰层生活的远见表达。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

据悉【天潼里】目前在售户型为建面约320-349㎡叠加别墅及建面约458~551㎡大平层，面宽达到了26.8米，总价约8000万起！叠加别墅总共4层，1复2的叠墅送花园，3复4叠墅赠送露台，总价约7358万起！另有合院别墅13套，建面约520-700㎡，附赠面积高达1:1朝上，唯一可看三件套风貌别墅，总价约1.48亿起

下叠，是城市别墅生活的隐奢表达。沿街独立门牌，不仅昭示归家仪式，更在迎宾会客之间，展露门第的从容与尊贵。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

01｜独立门牌，尽显门第风范

沿街独立门牌，构筑家族化的身份标识。归家有序，待客有仪，于出入之间尽呈居者品味。

02｜南北双入户，兼顾礼仪与私密

南向礼仪门迎宾，北向私密入户，动静有序，便捷自如，彰显居者从容气度。

03｜近30㎡私家庭院，阳光与私密兼得

约2.2m围墙设计，既保留私密，又引光入室，于内外之间构建生活的层次感。

04｜约10.5米南向面宽，开阔横向尺度

南向宽幕引光入室，赋予居住以通透的仪式感。

05｜单层超160㎡，空间奢阔有度

客餐厅约60㎡，配有约60㎡超大贯通式主卧，生活场景自成体系，优雅而张弛有度。

全套房布局，让家人各得其所，舒适与私密兼得。

06｜郎阔格局，空间随心定义

约3.5m与3.6m层高递进延展，纵深之中蕴含尊崇尺度。

基本无承重墙设计，空间可自由定义，生活随心铺陈。

超1:1实得赠送比，让空间更丰盈、体验更进阶。

07｜地下空间，功能无限延展

地下层均配采光井，舒适度保障；约6.7m层高可容纳酒窖、会所等多元功能，承载生活的更多想象。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

上叠，是一种生活姿态。居于更高一隅，揽尽城市的光影流转。在喧嚣之上，自成一方私域天地。

01｜双露台·一阳台，延展自然的呼吸

南北双向开阔布局，北向露台近10米，城市景观与自然相融。

休闲露台对话城市天际线，于阳光与风景之间，重拾生活的轻盈。

02｜约10.5米南向面宽，采光极佳

横向展开的空间尺度，让阳光洒满每一处生活场景，晨昏之间皆是风景。

03｜单层约160㎡，全套房设计

以约160㎡单层空间承载家庭生活的仪式感，约60㎡客餐厅贯通休闲阳台，空间通透、气度非凡。全套房设计，保证每位居者的私密与舒适，礼序有致、功能齐备。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

04｜自由改动，基本无承重

内部结构灵动，可根据家庭需求自由规划，空间使用无界。

赠送约3.2米层高地下室，生活可能由此倍增。

05｜奢阔层高，演绎空间的尊崇感

三层约3.5m、四层约3.6m层高，纵向空间感更显阔绰，舒居尺度跃然呈现。

MAISON，格局的开阔，映照着非凡的气度与雅致。 空间的延展，将光影与日常层层铺叙，赋予生活以流动的艺术感。 于此，丰盈的不止是居所，更是人生的境界。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

01｜通厅揽景，天幕如卷

三面全明贯通厅，接驳城市天际线的剧场式生活场景

约270度三面环幕式开窗，打通阳台、客厅、餐厅与厨房，形成约19.1米南向与22.1米东向的超宽视野面宽。空间如画轴展开，面朝陆家嘴天际线，营造如剧场般的奢阔视觉感受。

02｜奢阔阳台，南得尺度

南向巨幕级双阳台布局，生活场景随光线延展

户型配置约10.8米客厅阳台与约8.3米主卧阳台，南向布局让自然光与景观最大化融入日常生活，在起居与私密空间中形成连续的舒展界面，真正实现自然与生活的双重联动。

03｜套房满配，空间超凡

四卧三套房设计，约78㎡主卧套间奢享独立世界

配备四卧三套房与双公卫配置，主卧套房达约78㎡，配置殿堂级衣帽间与双台盆卫浴。三间套房均设独立衣帽间，其中两间配有阳台，全方位满足居者的尊贵私密与生活仪式感。

04｜礼序归线，出入有界

主佣动线分流，服务与生活各循其道

采用主佣分线的专业布局，家政专属通道与主人动线分离，避免交叉与干扰，保障居住私密性与空间秩序，体现高端住宅应有的生活礼仪与尊崇体验。

05｜双梯尊配，归家从容

8户2梯，远高于常规梯户比，提升进出效率

户型配置双梯双户门设计，形成4:1的低密梯户比，远优于市场平均，极大缩短候梯时间，让归家成为从容尊崇的第一步。

06｜得房高标，实用领先

实得率达81%，在同类产品中处于领先水平

科学布局提升空间利用率，实现约81%的超高得房率，相比市场平均高出一截，为居者带来更多可使用空间与布局弹性，在同等总价下真正实现“多得多用”的使用价值。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

01｜全贯通厅，恢弘在心

约140㎡剧院式贯通厅，打通客餐厨三大空间，盛纳全家生活日常。

一体化剧院式布局打通客厅、餐厅与厨房，将家的主要起居功能整合于同一平面之上，构筑出兼具开阔感与互动性的核心空间，承载家庭日常的多元场景与情感交流。

02｜最大起居，尽享奢适

将约30%的空间集中打造起居核心，让生活主场更有质感。

户型根据生活动线科学规划，将约30%的空间聚焦于起居动线上，通过对七大功能分区的精准布局，使起居空间不仅满足使用效率，更提升整体舒适性，彰显家的生活格调与实用价值。

03｜专属视角，绝世环幕

270°超宽景视野，城市地标就是你的“专属壁画”。

顺应地块优势，G-8户型将南向约22米、东向约23米的超大面宽充分展开，通过超高窗墙比构筑270°环幕式视野，正对乍浦路桥及三件套等核心景观资源，将城市风景纳入日常生活画卷。

04｜身份礼序，流线有别

主人和家政人员动线分流，井然有序。

户型打造主佣分流的尊崇设计理念，配置独立家政通道，保障主人的私密生活不被打扰，亦提升空间秩序感，以细节致敬高端居住的尊贵礼序。

05｜两梯一户，尊崇开场

非凡梯户比，电梯等候时间短，出入更从容。

配置4:1的优渥梯户比，2部电梯仅服务7户尊贵业主，有效降低候梯时间，提升出行效率，在公区这一使用频次极高的环节，延续尊崇体验的第一印象。

06｜超高实得，傲视群雄

实得更极致，得房率高出市面同类产品约5%

得益于科学空间规划，G-8户型实现超出同类产品约5%的得房率，在同等购房成本下，获得更大实用面积，带来更高空间利用率与性价比优势，为家庭生活拓展更多可能。

五房三厅 · 多代宜居

南北通透，五开间布局，三套房保障私密共处。

双电梯入户 · 安静私密

专梯直达，动线清晰，归家更尊崇。

主卧套房 · 生活办公兼顾

配书房、衣帽间与五件套卫浴，动静分明。

全景客厅 · 南北通透

大面宽+L型窗采光通风佳，北侧露台拓展生活。

中心庭院 · 光景入室

引自然光入内，日常更有温度。

独立家政 · 动线合理

收纳、清洁、备餐分区明确，高效实用。

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样板间正在变得千篇一律，

但城市的故事不该如此。

庆幸的是，

总有人拒绝复制粘贴。

他们不为概念所惑，

只为城市发声。

在那些真正读懂了

城市热忱与特性的空间里，

“家”，被重新定义了。

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奢阔五室 · 中轴对称

南北通透，五开间朝南，中轴格局，270°环幕采光尽揽风景。

双梯入户 · 私密尊崇

双梯分流，十字玄关，礼序归家。

三厅分区 · 动线清晰

客餐分厅连庭院，中西双厨+独立家政，生活有序。

主卧套房 · 功能齐全

带书房、衣帽间、五件套卫浴，独立静享。

双庭多卫 · 实用有度

南向客厅灵动分区，双采光庭院引光入室，多卫设计便捷舒适。

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前期还有少量建面约320-641㎡洋房，总价约5000万起

建面约500-900㎡风貌合院别墅，总价约1.48亿起

仅接待预约参观并验资看样板间，洋房验资3000万，合院别墅验资5000万（股票、理财基金、账户余额）！

合院别墅照片

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✅天潼里营销中心热线4008558224（官方预约看房热线）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

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项目区位配套

【天潼198】项目具体坐落于天潼路以北，武昌路以南，吴淞路以东，乍浦路以西。独占江（黄浦江）河（苏州河）交汇上佳钻石地段，距离外白渡桥仅200余米。

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

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| 外滩正核板块唯一在售新房

| 苏州河黄浦江「一江一河」交汇原点

| 距外白渡桥约200米，步行约5分钟至外滩万国建筑群

| 与陆家嘴三件套隔江对望，坐享丰盈配套

【天潼里】位于上海一江一河（黄浦江与苏州河）黄金交汇处，距离外白渡桥约300米，与外滩的直线距离约600米，紧邻外滩历史文化风貌区，陆家嘴的城市天际线近在咫尺,是上海百年一遇，且今后不再有的绝版宝地！该项目还可以步行至外滩，享受外滩的夜晚美景和顶级配套。

上海时尚新地标——外滩源，可以说是在项目门口。圆明园路上的真光大楼、兰心大楼、青年协会大楼等14幢历史保护建筑，都是人文底蕴深厚且不可复制的！

在保留原始风貌的前提下，外滩源将融入时尚现代元素，打造成多功能的高雅文化与时尚生活的中心。

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当然，最值得关注的还是北外滩的政策规划：2020年2月20日公示了关于《虹口区北外滩街道控制详细规划修编（公示参与草案）》，规划要将北外滩建设具有全球资源配置能力和国际竞争力的顶级中央活动区！

北外滩是继1990年陆家嘴开发建设之后，上海最大规模的城建规划，将对标纽约、伦敦、东京等国际大市，建成为“世界级会客厅”、“顶级中央活动区”、具有全球影响力的世界级滨水区，与外滩、陆家嘴共同构筑上海“黄金三角！

1、与外滩和陆家嘴错位联动，居职相融、孵化创新思维的新时代顶级中央活动区；

2、汇聚现代化国际大都市核心发展要素的世界级会客厅闪亮的一幅画卷；

3、全球超大城市精细化管理的典型示范区！

交通配套方面：附近有地铁2号线、10号线和12号线，出行十分便捷。

教育资源方面：1公里左右，有7所幼儿园、5所小学、5所中学，教育资源丰富，文化氛围浓厚。

医疗资源方面：3公里左右，有7所三甲医院，为住户的健康生活保驾护航。

北外滩核心钻石地段

【外滩·天潼里】

少量建面约458-551㎡大平层

及建面约320-349㎡叠加别墅

总价约：7000万~1.3亿

建面约850-1200㎡合院别墅

地上建筑面积约494-907㎡

总价约：1.48亿-2.8亿

✅天潼里售楼处电话：400-8558-224✅︎✅︎✅

✅天潼里营销中心热线4008558224（官方预约看房热线）

天潼里售楼处电话：400-8558-224【售楼中心热线】天潼里营销中心热线4008558224天潼里售楼处地址400_855_8224，楼盘项目全面介绍，本电话为开发商提供线上预约售楼电话，楼盘项目全面介绍（包含楼盘简介，均价，房价，现房，期房，别墅，叠墅，大平层，价格，楼盘地址，户型图，交通规划，备案价，备案名，项目配套，样板间，开盘时间，认筹时间，楼盘详情，售楼处电话，最新消息，最新详情，周边配套，一房一价，最新进展等详情咨询）楼盘详情丨价格丨更多优惠丨机不可失丨欢迎致电丨诚邀品鉴！售楼处位置丨特价房丨工抵房丨剩余房源丨户型图丨最新消息丨免责声明：将文章内容综合来源于网络、只作分享，版权归原作者所有！！如有侵权，请联系我们，我们第一时间处理如有问题欢迎来电咨询，专业一对一热情服务，让您用专业眼光去买房。如果您想了解更多楼盘详情，欢迎提前预约拨打天潼里售楼处电话400-855-8224

Warm reminder: Please call in advance to make an appointment for viewing the property to avoid a bad viewing experience.
温馨提示：看房请提前致电预约，以免带来不好的看房体验；
Contact the official salesperson to obtain the latest one-room-one-price list!
联系官方销售人员获取最新一房一价表！
Our sales team always adheres to the principle of integrity to ensure that the entire home-buying process is transparent and fair.
我们的销售团队始终秉持诚信为本的原则，确保整个购房过程透明、公正。
Your satisfaction is our greatest pursuit. We will spare no effort to provide you with the best service.
您的满意是我们最大的追求，我们将竭诚为您提供最优质的服务。
Regarding real estate policies
房地产政策方面
Differentiated relaxation of purchase restrictions: The Ministry of Housing and Urban-Rural Development has upgraded "city-specific policies" to "district-specific policies".
限购政策差异化松绑：住建部将 “因城施策” 升级为 “因区施策”。
In the core areas of first-tier cities such as the outer ring road of Shanghai, purchase restrictions will be retained, while in non-core areas such as Lingang New City, the requirement for social security years will be lifted.
一线城市核心区如上海外环内保留限购，非核心区如临港新城取消社保年限要求。
Second-tier cities have completely lifted purchase restrictions and introduced "home purchase subsidies + tax and fee preferences". First-time home buyers can receive a fiscal subsidy of 5% of the house price (up to 500,000 yuan), and the exemption period for value-added tax has been reduced from five years to two years.
二线城市全面取消限购，还推出 “购房补贴 + 税费优惠”，首次购房者可获房价 5% 的财政补贴（上限 50 万元），增值税免征年限从 5 年降至 2 年。
Dynamic adjustment of mortgage interest rates: The central bank has adjusted the lower limit of the first-home mortgage interest rate to LPR-30 basis points. The second-home mortgage interest rate is linked to the "housing price increase index". If the year-on-year increase in housing prices in a city is lower than the CPI, the second-home mortgage interest rate can be reduced to LPR+10 basis points.
房贷利率动态调整：央行将首套房贷利率下限调整为 LPR-30BP，二套房贷利率挂钩 “房价涨幅指数”，若城市房价同比涨幅低于 CPI，二套房贷利率可下调至 LPR+10BP。
The loan amount for the provident fund has also been raised. In key cities, the maximum loan amount for dual-income families has increased from 1 million yuan to 1.5 million yuan.
公积金贷款额度也有所提高，重点城市双职工家庭最高贷款额从 100 万元增至 150 万元。
The "quality competition" in land auction rules has become a regular practice: The Ministry of Natural Resources requires that in the land auctions of key cities by 2025, the proportion of "quality scores" should be no less than 40%, and the scores should cover green building grades, community supporting facilities, property service standards, etc.
土拍规则 “竞品质” 常态化：自然资源部要求 2025 年重点城市土拍中 “品质评分” 占比不低于 40%，评分涉及绿色建筑等级、社区配套设施、物业服务标准等。
Developers are required to submit a "Quality Commitment Letter". Those who fail to meet the standards will be fined 10% of the land transfer fee and restricted from subsequent land auctions.
开发商需提交 “品质承诺书”，未达标将按土地出让金 10% 罚款并限制后续土拍。
Policies related to public rental housing: All new commercial residential projects must be equipped with public rental housing at a ratio of 15%. After completion, it should be transferred to the government free of charge. If the developer operates it independently, they can enjoy a 20% tax reduction on rental income.
保障性住房相关政策：所有新建商品住宅项目需按 15% 比例配建保障性住房，建成后无偿移交政府，若开发商自主运营，可享受租金收入 20% 税收减免。
Meanwhile, children from families with public rental housing enjoy "the same school district treatment as those with commercial housing" when enrolling in school. Cities like Beijing and Shanghai have piloted "priority lottery enrollment for public rental housing".
同时，保障性住房家庭子女入学享受 “与商品房同等学区待遇”，北京、上海等城市试点 “保障房优先摇号入学”。
Regarding the timing of home purchase and market trends 2
购房时机与市场趋势方面2
The cost of purchasing a house is at a low level: Currently, the down payment ratio is relatively low, with some areas as low as 15%, and the loan interest rate is also around 3%. Moreover, the LPR still has room for further decline, significantly reducing the cost of purchasing a house.
购房成本处于低位：当前首付比例较低，部分地区低至 15%，贷款利率也在 3% 左右，且 LPR 还有进一步下降空间，购房成本大幅降低。
Meanwhile, after a period of adjustment, housing prices are at a relatively low level, which is a good opportunity for those who have the need to purchase a house.
同时，房价经过一段时间调整，处于相对低位，对于有购房需求的人来说是较好的时机。
The market is gradually warming up: Since the fourth quarter of 2024, favorable policies such as housing loans and provident funds have been introduced intensively. The transaction volume of the real estate market in some cities has picked up, and housing prices in core cities are expected to stop falling and stabilize comprehensively.
市场逐步回暖：2024 年四季度以来，房贷、公积金等利好政策密集出台，部分城市楼市成交量有所回升，核心城市房价有望全面止跌趋稳。
In 2025, under the continuous effect of policies, the real estate market is expected to further recover.
2025 年，在政策持续作用下，房地产市场有望进一步回暖。
Key points for choosing a house 3
选房要点方面3
Focus on the quality of real estate projects: Housing demand has shifted from "whether there is or not" to "whether it is good or not", and from "price first" to "value first".
关注楼盘品质：住房需求从 “有没有” 转向 “好不好”，从 “价格优先” 转向 “价值优先”。
When choosing a house, pay more attention to the floor plan design, functional facilities, property management and other aspects of the property.
选房时要多关注楼盘的户型设计、功能配套、物业管理等。
For instance, choose a floor plan with a high usable area ratio. Currently, some new houses can achieve a usable area ratio of over 80% by offering balconies and other means.
例如，选择得房率高的户型，目前一些新房通过赠送阳台等方式，得房率能超过 80%。
When considering the community environment: The ecological environment of the community and the level of property management are becoming increasingly important. The "park-style living experience" where one can see greenery when opening the window, scenery when stepping out, and a garden at every corner is the ideal choice.
考量小区环境：小区生态环境和物业管理水平日益重要，推窗见绿、出门见景、转角见园的 “公园式居住体验” 是理想选择。
For instance, the "Yuhujing" product series of Longfor integrates the five overlapping environments of light, sound, stone, forest and water into its design, and is also equipped with a central park in the form of a central axis.
如龙湖 “御湖境” 产品系列，将光、声、石、林、水五重叠境融入设计，还配置中轴式中央公园。
Emphasize the strength of developers: Strong real estate enterprises are more capable of building and delivering products that precisely match market demands, and the quality of houses and after-sales services are more guaranteed.
重视开发商实力：实力房企更有能力构建和交付与市场需求精准匹配的产品，房屋质量和后期服务更有保障。
For instance, Longfor Group has been consistently ranked among the "Top 10 Chinese Real Estate Development Enterprises in terms of Comprehensive Strength" for many consecutive years and has maintained a green rating in the "Three Red Lines", demonstrating a strong delivery capacity.
例如龙湖集团连续多年获 “中国房地产开发企业综合实力 10 强”，且保持 “三道红线” 绿档水平，交付能力较强。
Precautions for real estate transactions 1
房产交易注意事项方面1
Strict supervision over housing purchase funds: The central bank requires commercial banks to trace the source of the down payment back to the accounts of two generations of direct relatives in the past, and strictly investigate the illegal inflow of business loans and consumer loans into the real estate market.
购房资金监管严格：央行要求商业银行对首付款来源追溯至前溯两代直系亲属账户，严查经营贷、消费贷违规流入楼市。
For home buyers with a down payment ratio of less than 20%, it is mandatory to purchase "mortgage performance insurance", with a premium of 0.5% of the loan amount.
对首付比例低于 20% 的购房者，强制购买 “房贷履约保险”，保费为贷款额 0.5%。
The "trade-in for new" program is supported by policies: The Ministry of Housing and Urban-Rural Development, in collaboration with multiple departments, has launched a nationwide campaign to exchange second-hand houses for new ones. Those who exchange houses can enjoy a 50% reduction in deed tax and a 2% subsidy for agency fees.
“以旧换新” 有政策支持：住建部联合多部门推出 “二手房置换新房” 全国性行动，换房者可享受契税减免（50%）+ 中介费补贴（2%）。
Local governments also offer a subsidy of 10,000 yuan per unit to developers who purchase old houses, accelerating the circulation of existing houses. Those who need to exchange houses can pay attention to this policy.
地方政府还对收购旧房的开发商给予每套 1 万元补贴，加速存量房流通，有换房需求的可以关注此政策。
The impact of real estate policies on home buyers in 2025 presents multi-dimensional and differentiated characteristics. Specifically, it can be deeply analyzed from the following six aspects:
2025 年房地产政策对购房者的影响呈现多维度、差异化特征，具体可从以下六大方面深入解析：
First, the threshold for home purchase has been lowered by stratification, and regional selection strategies have differentiated
一、购房门槛分层降低，区域选择策略分化
The purchase restriction policy has been precisely relaxed. The social security period for non-Shanghai residents purchasing houses outside the Outer Ring Road of Shanghai has been shortened from five years to three years, and in the Lingang New Area, it has been further reduced to one year. Moreover, only single people can purchase houses independently.
限购政策精准松绑上海外环外非沪籍购房社保年限从 5 年缩短至 3 年，临港新片区进一步降至 1 年7，且单身人才可单独购房8。
This policy has directly lowered the threshold for non-Shanghai residents with genuine housing needs to purchase a home. For instance, tech talents working in Lingang, who originally needed to pay social security for five years, now only need one year to obtain the qualification to purchase a home.
这一政策直接降低了非沪籍刚需群体的置业门槛，例如在临港工作的科技人才，原本需缴纳 5 年社保，现在仅需 1 年即可获得购房资格。
However, strict purchase restrictions remain in place in core areas (such as within the inner ring road), and home buyers need to weigh the scarcity of core areas against the convenience of non-core areas.
但核心区（如内环内）仍维持严格限购，购房者需权衡核心区稀缺性与非核心区便利性。
The down payment ratio and credit support: The down payment ratio for first-home mortgages has been reduced to 15%, and for second-home mortgages to 25% (20% in key areas such as Lingang). Coupled with the 5-year and above LPR being lowered to 3.5%, the first-home mortgage interest rate in Shanghai has dropped to a historical low of 3.05%.
首付比例与信贷支持首套房贷首付比例降至 15%，二套降至 25%（临港等重点区域 20%）7，叠加 5 年期以上 LPR 下调至 3.5%，上海首套房贷利率已降至 3.05% 的历史低位3。
Take a loan of 1 million yuan as an example. The monthly payment over a 30-year period is reduced by approximately 54 yuan, and the total interest saved is 19,000 yuan.
以 100 万元贷款为例，30 年期月供减少约 54 元，总利息节省 1.9 万元3。
For families with multiple children, the maximum amount of the provident fund loan can be increased by 20% to 1.929 million yuan, significantly reducing the financial pressure on improvement-oriented demands.
对于多子女家庭，公积金贷款额度最高可上浮 20% 至 192 万元9，显著降低改善型需求的资金压力。
Second, the two-way adjustment of holding and transaction costs reshapes market expectations
二、持有与交易成本双向调整，重塑市场预期
The pilot program of the real estate tax may be deepened, and the scope of the pilot may be expanded to include groups holding multiple properties. By imposing differential tax rates (such as a 1.2% tax on high-end residences), the holding cost can be increased by 10%.
房地产税试点深化试点范围可能扩大至持有多套房产群体，通过差别税率（如对高档住宅按 1.2% 征税）增加持有成本10。
This will force investors to sell off properties in non-core areas. For instance, the number of second-hand houses listed in areas like Waigaoqiao in Pudong may rise, while high-quality assets in core areas are more resilient due to their scarcity.
这将迫使投资客抛售非核心区房源，例如浦东外高桥等区域二手房挂牌量可能上升，而核心区优质资产因稀缺性更具抗跌性。
Meanwhile, the pilot funds are used for the construction of affordable housing, indirectly diverting rental demand and easing the pressure of rising rents by 10%.
同时，试点资金用于保障房建设，间接分流租赁需求，缓解租金上涨压力10。
The exemption period for value-added tax on transaction taxes has been optimized from five years to two years, and the assessed collection rate for individual housing transfers has been reduced to 1%.
交易税费优化增值税免征年限从 5 年降至 2 年，个人转让住房核定征收率降至 1%7。
Take a second-hand house that has been owned for two years and has a total price of 8 million yuan as an example. The value-added tax can be saved by approximately 440,000 yuan.
以一套满 2 年、总价 800 万元的二手房为例，增值税可节省约 44 万元。
Furthermore, the "trade-in for new" policy offers a 50% reduction in deed tax and a 2% subsidy for agency fees, significantly reducing the trade-in cost.
此外，“以旧换新” 政策提供契税减免 50% 和中介费补贴 2%9，显著降低置换成本。
For instance, those who are upgrading their houses in the Qibao area of Minhang can save approximately 120,000 yuan in taxes and fees by selling their old houses and then purchasing new ones.
例如，闵行七宝板块换房者通过出售旧房再购新房，可节省税费约 12 万元。
Third, the dual-track development of affordable housing and commercial housing is squeezing the "old, dilapidated and small" market
三、保障房与商品房双轨并行，挤压 “老破小” 市场
The proportion of construction and quality improvement: New commercial housing must be equipped with public rental housing at a ratio of 15%, and it is required to be delivered fully furnished.
配建比例提升与品质升级新建商品房需按 15% 比例配建保障房，且要求全装修交付6。
For instance, the affordable housing built in a certain project along the Xuhui Riverside adopts green building standards and shares community facilities with commercial housing. This might divert some of the first-time home buyers and further put pressure on the prices of the surrounding "old, dilapidated and small" buildings.
例如，徐汇滨江某项目配建的保障房采用绿色建筑标准，与商品房共享社区配套，这可能分流部分刚需客群，导致周边 “老破小” 价格进一步承压。
At the same time, children from families with affordable housing enjoy the same school district treatment, which may weaken the premium space of traditional school district housing.
同时，保障房家庭子女享受同等学区待遇6，可能削弱传统学区房的溢价空间。
The diversion effect in the rental market is intensifying. In 2024, Shanghai will add 16,000 units of public rental housing, with rents 20% to 30% lower than those of commercial housing in the same area.
租赁市场分流效应加剧2024 年上海新增 1.6 万套保租房，租金较同地段商品房低 20%-30%5。
For instance, in Zhangjiang area, due to the increased supply of public rental housing, the proportion of tenants moving out has risen, forcing landlords to lower their prices or upgrade their facilities.
例如，张江地区租客因保租房供应增加，退租比例上升，倒逼房东降价或升级硬件。
This has led to a 15% to 20% drop in rents for "old, dilapidated and small" properties in the old urban area. Some investors have turned to selling their properties, further intensifying the differentiation in the second-hand housing market.
这导致老城区 “老破小” 租金下跌 15%-20%，部分投资者转向出售房源，进一步加剧二手房市场分化。
Iv. Regional development policies Reconstruct the value system of home purchase
四、区域发展政策重构购房价值体系
The five new towns are accelerating the realization of the goal. New towns such as Jiading and Qingpu are gradually achieving a balance between work and residence through the introduction of industries (such as Jiading United Imaging Medical and Qingpu Oriental Life Port) and the upgrading of transportation (such as Jiamin Line).
五大新城加速兑现嘉定、青浦等新城通过产业导入（如嘉定联影医疗、青浦东方生命港）和交通升级（如嘉闵线），逐步实现职住平衡12。
By 2025, 26 new primary and secondary schools and kindergartens will be added in the new town, and the construction of Grade-A tertiary hospitals will be accelerated, attracting first-time home buyers.
2025 年新城新增中小学、幼儿园 26 所，三甲医院建设加速12，吸引刚需购房者。
For instance, the average price of new houses in Jiading New Town is approximately 45,000 yuan per square meter, with a total starting price of 2 million yuan, making it the main choice for young families.
例如，嘉定新城新房均价约 4.5 万元 / 平方米，总价 200 万起，成为年轻家庭的主要选择1。
The premium for urban renewal in the core area and the renovation of "two old and one village" have released high-quality land plots. For instance, the floor price of the Xuhui Longhua plot has reached 126,000 yuan per square meter, and the unit price of new houses in the future may exceed 200,000 yuan per square meter.
核心区城市更新溢价“两旧一村” 改造释放优质地块，例如徐汇龙华地块楼板价达 12.6 万元 / 平方米，未来新房单价或破 20 万元 / 平方米1。
Urban renewal projects enhance living quality and consolidate their advantages in the high-end market through green building technologies (such as low-carbon technology platforms) and intelligent community management.
城市更新项目通过绿色建筑技术（如低碳技术平台）和智能化社区管理，提升居住品质，巩固高端市场优势。
Home buyers should pay attention to the long-term appreciation potential of scarce assets in the core area, while being vigilant about the liquidity risk brought about by high total prices.
购房者需关注核心区稀缺资产的长期增值潜力，同时警惕高总价带来的流动性风险。
V. The transformation of developers' strategies forces product upgrades
五、开发商策略转型倒逼产品升级
The land auction rules strengthen the quality orientation, with the "quality competition" score accounting for no less than 40%, involving green building grades, community facilities, etc.
土拍规则强化品质导向“竞品质” 评分占比不低于 40%，涉及绿色建筑等级、社区配套等2。
For instance, a certain project in Qingpu won the land auction due to its configuration of a central park with a central axis and an intelligent security system.
例如，青浦某项目因配置中轴式中央公园和智能安防系统，在土拍中胜出。
This means that in the future, new houses will pay more attention to the living experience. For instance, Longfor's "Yuhujing" series enhances its added value through a five-layer overlapping environment design. Homebuyers need to pay attention to the matching degree between the actual delivery standards of the property and the promises.
这意味着未来新房将更注重居住体验，如龙湖 “御湖境” 系列通过五重叠境设计提升附加值2，购房者需关注楼盘的实际交付标准与承诺的匹配度。
The supervision of real estate developers' funds is becoming stricter. The source of the down payment is traced back to the accounts of the direct relatives of the previous two generations. If the down payment ratio is less than 20%, mortgage performance insurance must be purchased.
房企资金监管趋严首付款来源追溯至前溯两代直系亲属账户，首付比例低于 20% 需购买房贷履约保险2。
This increases the difficulty of proving funds, especially for young home buyers who rely on their parents' financial support.
这增加了资金证明难度，尤其是依赖父母资助的年轻购房者。
It is recommended to prepare a complete financial statement in advance to avoid affecting the home purchase process due to incomplete materials.
建议提前准备完整的资金流水，避免因材料不全影响购房流程。
Vi. Long-term Trends and Response Strategies
六、长期趋势与应对策略
The market presents a pyramid structure. At the top are the scarce luxury residences in the core area (such as Greentown Chaoming Dongfang), in the middle are the planned new districts (such as the Five New Towns), and at the bottom are the far suburban areas with lagging supporting facilities.
市场呈现金字塔结构塔尖为核心区稀缺豪宅（如绿城潮鸣东方），中部为规划新区（如五大新城），底部为配套滞后的远郊板块1。
Home buyers need to weigh their options based on their own needs between the scarce assets in the core area and the potential areas in the new town.
购房者需根据自身需求，在核心区稀缺资产与新城潜力板块间权衡。
For instance, first-time home buyers can give priority to new towns like Lingang and Jiading, while those seeking to improve their living conditions can focus on core areas such as Xuhui Riverside and Qiantan.
例如，首置客群可优先考虑临港、嘉定等新城，而改善型需求可关注徐汇滨江、前滩等核心区。
Quality and service have become the core of competition. Developers are shifting from "scale expansion" to "quality improvement", such as adopting green building technologies, intelligent community management, and providing customized services (like the rental-style home purchase for Internet practitioners in the Zhangjiang project). 1.
品质与服务成为竞争核心开发商从 “规模扩张” 转向 “品质提升”，例如采用绿色建筑技术、智能化社区管理，以及提供定制化服务（如张江项目针对互联网从业者的租赁式购房）1。
In the second-hand housing market, properties that are relatively new and have well-managed communities will be more resilient to market declines.
二手房市场中，房龄较新、社区管理完善的房源将更具抗跌性。
It is recommended that home buyers, when choosing a property, focus on examining the developer's delivery capacity (for instance, Longfor has maintained the "three Red Lines" green grade 2 for many consecutive years) and the level of property services.
建议购房者在选房时重点考察开发商的交付能力（如龙湖连续多年保持 “三道红线” 绿档2）和物业服务水平。
Conclusion: In 2025, the real estate policy will reconstruct the decision-making logic of home buyers through a combination of "precise relaxation and long-term regulation".
结论：2025 年房地产政策通过 “精准松绑 + 长效调控” 组合拳，重构购房者的决策逻辑。
The scarcity of the core area and the growth potential of the new city form a "dual-wheel drive", with rising holding costs and falling transaction costs coexisting. The diversion of affordable housing and the upgrading of its quality reshape the market pattern.
核心区稀缺性与新城成长性形成 “双轮驱动”，持有成本上升与交易成本下降并存，保障房分流与品质升级重塑市场格局。
Home buyers need to closely monitor policy developments, and based on their own financial conditions, regional preferences and long-term plans, find a balance between policy dividends and market risks.
购房者需密切关注政策动态，结合自身资金状况、区域偏好和长期规划，在政策红利与市场风险间找到平衡点。
For instance, non-Shanghai residents with genuine housing needs can seize the policy window period in new cities like Lingang, while holders of multiple properties need to be vigilant about the impact of the real estate tax pilot program on their holding costs.
例如，非沪籍刚需可抓住临港等新城的政策窗口期，而多套房持有者需警惕房地产税试点对持有成本的影响。