山姆“修图过度”引发大量吐槽，深夜回应……

近日，山姆APP商品页使用AI图、精修图，包装上部分信息被打码等问题引发争议，相关话题登上热搜。

Sam's Club is facing growing member backlash after an app update replaced realistic product photos with heavily edited or AI-enhanced images. The changes have sparked a wave of complaints across social media, with many users calling the images misleading.

据蓝鲸新闻此前报道，近日，大量山姆会员反映，更新后的山姆App出现图片过度美化、配料表被隐藏、交互界面繁琐等问题。

在山姆的社交媒体和app评论区，“退卡、差评”等类似的评论正在持续刷屏。

网友们普遍感到不满的是，APP中原来的蔬菜实物图片变成了高饱和精修图，生鲜肉类商品详情页放做好的菜。

有网友晒截图对比，原来的蔬菜为白底的实物图，而现在是在菜篮中的“高p图”，原来高山娃娃菜也变成了精修图，高山螺丝椒被放进了菜篮里。“原来图片什么样到手就是什么样，现在失去了真实感。”并表示这样的改动并无意义。

Members report that vegetable and fresh meat items now appear in stylized, high-saturation shots — sometimes shown as fully cooked dishes rather than raw products. Users say the updated visuals make it difficult to judge actual quality, losing the authenticity that straightforward product images once provided.

"Before, the photo showed exactly what you'd get. Now it's all over-processed and artificial," one user commented.

一些原本展示生鲜肉类的商品图中，竟直接使用了烹饪后的熟食成品图。

山姆的评论区大量用户集中吐槽“图片与实物严重不符”“AI修图过度”等现象，这类投诉在果蔬、生鲜肉类商品区尤为突出。

用户纷纷表示，希望换回一目了然的实拍图，拒绝PS不实美化和AI图。

更让用户感到困惑的是商品信息的混乱。不仅关键的供应商信息被打码处理，同一商品下的图文描述也各说各话：详情页里白纸黑字写着“国产”，但在展示图片中，商品标签上却明确印着“进口”字样。

Compounding the frustration, key details such as supplier information have been partially obscured in the app. Some items also show conflicting origin labels — described as "domestic" in text but labeled "imported" in photos.

11月2日晚，记者注意到，有部分商品的新图已经换回了旧图，更有部分鲜肉类商品在换回旧版白底图后，将新的熟食成品图放在了旧图的右下角。

对此，有网友称看起来“舒服了不少”。“可能山姆是想让大家知道，这些生肉能被做成什么样的菜品，但有点‘努力过头’了。”

Following the criticism, Sam's Club has begun reverting some items to their original images. By Sunday, certain meat products again displayed plain white-background photos, with cooked dish images reduced to small corner inserts.

11月3日晚，山姆发布相关声明称，本次APP的改动于今年8月底开始上线进行测试，并在期间持续根据会员的反馈进行优化。这两天陆续收到了更多来自会员关于商品图片等方面的宝贵建议，将会持续改进，以更好地展现商品的真实形态并提升体验。

In a statement on Monday night, the company said the updates had been in testing since late August and that it would continue refining the app based on member feedback, aiming to "better reflect the true appearance of products".

你怎么看“AI”生成的商品图？

来源：中国青年报 蓝鲸新闻 江苏新闻 红星新闻

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