光·X | 2025罗莱迪思路演马来西亚站圆满举行

　　▲“光·X”2025罗莱迪思全球路演马来西亚站

　　“Light · X” 2025 Roleds Global Roadshow – Malaysia Stop

　　7月28日，“光·X”2025罗莱迪思全球路演海外首站——马来西亚站活动圆满举行。罗莱迪思董事长王忠泉携国际营销事业部总经理、国际公共事业部营销总监、东南亚区域营销总监、全球产品总监及东南亚营销团队出席活动，与马来西亚的客户和合作伙伴热烈交流，进一步深化合作，用光激活无限的可能，开启智慧城市建设的崭新篇章。

　　On July 28th, the “Light · X” 2025 Roleds Global Roadshow successfully launched its overseas debut in Malaysia.Roleds’ CEO, Mr. Wang Zhongquan, along with the GM of Global Business, Director of Global Public Lighting, SEA Regional Director, Global Product Director, and the Southeast Asia Marketing Team, attended the event. They engaged in dynamic discussions with Malaysian clients and partners, deepening collaborations and exploring limitless possibilities, all while paving the way for a new chapter in smart city development.

　　▲罗莱迪思董事长王忠泉发表开幕致辞

　　Opening address by CEO Mr. Wang Zhongquan

　　活动伊始，董事长王忠泉发表开幕致辞，他提到，多年来，罗莱迪思致力为全球智慧城市提供一站式照明解决方案。马来西亚在基础设施建设、数字化转型及绿色可持续发展方面展现出巨大的潜力，与罗莱迪思的企业愿景高度契合。马来西亚是罗莱迪思全球战略布局中的关键一环，罗莱迪思已经准备好，参与并贡献于马来西亚的城市更新进程，与本地伙伴携手成长，为市场提供更多有价值的解决方案。

　　At the start of the event, CEO Mr. Wang Zhongquan delivered the opening speech, highlighting Roleds' dedication over the years to providing one-stop lighting solutions for global smart cities. He noted Malaysia's immense potential in infrastructure development, digital transformation, and sustainable growth, which aligns perfectly with Roleds’ vision. Malaysia is a key part of Roleds' global strategy, and the company is ready to actively participate in the country’s urban renewal process, collaborating with local partners to grow and offer more valuable solutions to the market.

　　▲东南亚区域营销总监、国际营销事业部总经理、全球产品总监发表主题分享

　　The SEA Regional Director, GM of Global Business, and Global Product Director delivered keynote presentations.

　　随后，东南亚区域营销总监Max Ko为在座嘉宾介绍了企业的整体情况，带领大家一齐探索罗莱迪思的全球征程;国际营销事业部总经理孔令鹏分享了罗莱迪思在全球各地的标志性案例，展现了罗莱迪思丰富的项目经验以及扎实的落地能力;全球产品总监张佑民则聚焦数字调光调色与智能创新展开深度解析，诠释企业强劲的技术实力。

　　Next, SEA Regional Director, Mr. Max Ko, introduced the company’s overall profile and took the guests on a journey through Roleds’ global expansion. The GM of Global Business, Mr. Alex Kong, shared Roleds' iconic projects worldwide, showcasing the company's extensive project experience and solid execution capabilities. Global Product Director, Mr. Michael Chang, then provided an in-depth analysis of Digital Color Technology and smart innovations, highlighting Roleds' strong technical prowess.

　　▲活动现场实况

　　Moments from the event

　　活动现场气氛热烈,嘉宾们也结合路演内容与自身实际与罗莱迪思进行深入交流和探讨，同时积极参与产品体验，细致感受其核心亮点和创新价值。

　　The atmosphere at the event was vibrant, with guests engaging in deep discussions with the Roleds team, relating the roadshow content to their own experiences while actively participating in product demonstrations to explore the key features and innovative value.

　　▲户外灯光展示

　　The outdoor lighting showcase

　　晚上，灯具点亮仪式呈现出别样精彩。绚丽多彩的光影交织变幻，在夜幕中璀璨绽放，展现罗莱迪思产品的无穷魅力，突出表达了“艺术、科技、可持续”的全球品牌主张。

　　In the evening, the outdoor lighting showcase was a spectacular highlight. The dazzling array of colors and dynamic light patterns illuminated the night sky, showcasing Roleds’ products in all their brilliance. This powerful display embodied our global brand vision of “Art, Technology, and Sustainability.”

　　▲全体与会人员大合影

　　Group photo of all attendees

　　未来，罗莱迪思将以路演活动为契机，深入推进全球化战略，与全球伙伴建立长期互信合作关系，将既往经验与新的区域需求深度融合，以智慧之光点亮城市，打造更美好、安全、可持续的生活环境，用光让世界变得更美。

　　Moving forward, Roleds will leverage the roadshow as a key opportunity to further advance its global strategy, building long-term, trusted partnerships worldwide. By blending past experience with new regional demands, Roleds aims to illuminate cities with the light of innovation, creating safer, more sustainable, and beautiful living environments—better light, better planet.