宏记论文：不同主体主导下生鲜农产品供应链的利润最大化策略研究

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今天小编为大家带来《生鲜农产品供应链双边质量控制策略研究》集中决策与利润共享契约。

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Today, the editor brings you "Research on Bilateral Quality Control Strategies in the Supply Chain of Fresh Agricultural Products".

Welcome to visit!

本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》集中决策与利润共享契约，请读者跟着小编一起来学习吧！

This tweet uses three sections: Mind Map, Intensive Reading, and Knowledge Supplement to demonstrate the master's thesis "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products under the Dominance of Different Subjects" to focus on decision-making and profit-sharing contracts. Readers are invited to follow the editor to learn!

01

思维导图

博士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》集中决策与利润共享契约，思维导图如下：

The doctoral dissertation "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products Led by Different Subjects" focuses on decision-making and profit-sharing contracts. The mind map is as follows:

02

精读内容

上期推文介绍新章节生鲜农产品供应链双边质量控制策略研究的模型假设与分散决策，本期推文将介绍集中决策和利润共享契约。

集中决策下，生鲜农产品供应商和零售商完全合作

，共同确定最优的订货量、最优的质量努力水平，基于此，作者构建了供应链利润函数构建。

The previous tweet introduced a new chapter on model assumptions and decentralized decision-making for the study of bilateral quality control strategies in the supply chain of fresh agricultural products. This tweet will introduce centralized decision-making and profit-sharing contracts.

Under centralized decision-making, fresh produce suppliers and retailers fully cooperate to determine the optimal order quantity and the optimal quality effort level. Based on this, the author constructs the supply chain profit function.

随后使用使用海塞矩阵求解得到最优解，包括最优质量检验努力水平、最优质量努力水平、订货量、集中决策下供应链利润。

Then the optimal solution is obtained by using Hesse matrix, including optimal quality inspection effort level, optimal quality effort level, order quantity, and supply chain profit under centralized decision-making.

随后基于得到的集中决策下的结果，将集中决策与分散决策的决策进行对比，得到1.集中决策质量检验努力水平和质量努力水平最高。2.集中决策订货量。3.集中决策供应链利润最大。

Then based on the results under the centralized decision-making, the centralized decision-making is compared with the decentralized decision-making, and it is obtained that 1. The centralized decision-making quality inspection effort level and the quality effort level are the highest. 2. The centralized decision-making order quantity. 3. The centralized decision-making supply chain has the largest profit.

由于价格批发契约并不能协调供应链需要设计更合理的契约协调供应链，随后作者使用了利润共享契约协调供应链。这此文中，作者考虑了两种情况1.低批发价格时，零售商共享利润。

Since wholesale price contracts cannot coordinate the supply chain, we need to design more reasonable contracts to coordinate the supply chain, and then the author uses profit-sharing contracts to coordinate the supply chain. In this paper, the author considers two situations: 1. When the wholesale price is low, retailers share profits.

可看到构建了零售商共享利润的利润共享契约模型并进行求解。

情况2：高批发价格，供应商共享利润，由此构建了构建零售商利润函数和构建农产品供应商利润函数。

It can be seen that the profit sharing contract model of retailers' shared profits is constructed and solved.

Scenario 2: High wholesale prices, suppliers share profits, thus constructing the retailer profit function and the agricultural product supplier profit function.

随后得到了两种情况下的利润分配比例范围。

Then the profit distribution ratio range in the two cases is obtained.

最后建议为了更好的促进合作，生鲜农产品供应商有意愿压低批发价格，获得更多的订货量，而在分散决策中无利可图的零售商也更容易接受生鲜农产品供应商提供的契约。

Finally, it is suggested that in order to better promote cooperation, fresh agricultural product suppliers are willing to lower wholesale prices and obtain more orders, while retailers who are not profitable in decentralized decision-making are more likely to accept contracts provided by fresh agricultural product suppliers.

03

知识补充

文中提到批发价格契约，什么是批发价格契约呢？

批发价格契约是指供应商以一个固定的批发价格将产品卖给零售商，零售商再根据市场需求以一定的零售价格将产品销售给最终消费者。在这种契约下，供应商和零售商之间的主要交互就是围绕这个批发价格展开的。例如，一家服装制造商以每件50元的批发价格将衣服卖给零售商，零售商再根据自己的定价策略以更高的价格，如80元，卖给消费者。

The wholesale price contract is mentioned in the text. What is a wholesale price contract?

A wholesale price contract is when a supplier sells a product to a retailer at a fixed wholesale price, and the retailer sells the product to the final consumer at a certain retail price based on market demand. Under this contract, the main interaction between suppliers and retailers revolves around this wholesale price. For example, a clothing manufacturer sells clothes to a retailer at a wholesale price of 50 yuan per piece, and the retailer sells them to consumers at a higher price, such as 80 yuan, according to its own pricing strategy.

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参考资料：火山AI翻译，知乎，百度

参考文献：闻卉. 不同主体主导下生鲜农产品供应链的利润最大化策略研究 [D]. 武汉：华中农业大学, 2020.

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