今天亮相：卓越意大利工业设计的中国巡展

意大利工业卓越在中国快闪博物馆将于9月26日在上海举行的2024年世界设计之都大会（WDCC）上首次亮相。

中国意大利商会很高兴地邀请您参观9月27日至30日在上海举行的2024年世界设计之都大会期间举行的“意大利设计：冠军和隐形冠军”，这是一个意大利工业卓越在中国的快闪博物馆。

这个独特的展览展出了35家意大利公司的卓越产品，从全球知名的B2C品牌到B2B领域鲜为人知的“隐形冠军”，他们的尖端技术推动了全球经济。

这个快闪博物馆是中国意大利商会和同济大学合作的成果，这使意大利成为由联合国教科文组织和上海市人民政府共同组织的世界设计之都大会（WDCC）中唯一一个拥有特定空间的国家，主题是“设计重塑增长”。

为期四天的全球活动旨在探索由设计驱动的高质量发展的新途径，将设计融入城市和日常生活的各个方面。

该场地是刚刚开放的世博会滨江鼎博大厦，位于上海市中心黄浦滨江畔，是David Chipperfield Architects设计事务所的一个项目，代表了2010年世博会旧址重建的核心。

The Temporary Museum of Italian Industrial Excellency in China will debut on September 26 at the World Design Cities Conference (WDCC) 2024 in Shanghai.

The China-Italy Chamber of Commerce is pleased to invite you to visit the "Italian Design: Champions and Hidden Champions", a Temporary Museum of Italian Industrial Excellence in China, taking place from September 27th to 30th during the World Design Cities Conference (WDCC) 2024 in Shanghai.

This unique exhibition features an exceptional collection of products by 35 Italian Companies, ranging from globally recognized B2C brands to the lesser-known "Hidden Champions" in B2B sectors, whose cutting-edge technologies drive the global economy.

The Temporary Museum is the result of a collaboration between the China-Italy Chamber of Commerce and Tongji University that has made Italy the only Country to have a dedicated space within the World Design Cities Conference (WDCC), organized by the UNESCO and the Shanghai Municipal People's Government, with the theme "Design Reframing Growth".

The four-day global event seeks to explore new avenues for high-quality development driven by design, integrating design into all facets of urban and daily life.

The venue is the just opened Expo Riverside Dingbo, on the banks of the Huangpu River in central Shanghai, a project of David Chipperfield Architects which represents the centrepiece of the redevelopment of the 2010 World Expo Site.

WDCC2024

关于意大利工业卓越

在中国的快闪博物馆

WDCC

2024

About the Temporary Museumof Italian Industrial Excellence in China

意大利卓越融合了创新、传统和设计，创造了可塑性行业和提升日常生活的流程、产品和解决方案。

意大利公司早就明白，设计是一种战略竞争优势，而不仅仅是美学。本次展览展示了意大利企业，无论是面向消费者的企业还是幕后冠军企业，如何战略性地利用设计来开辟成功之路。

展出的产品反映了意大利在从奢侈品、餐饮和汽车到工业机械、医疗设备和精密工程等不同领域融合功能、美观和创新的能力。

一些设计的解决方案还体现了对当地要求和文化的战略适应性，同时保持了意大利质量的高标准。

设计决定了这些产品的本质和性能，不仅使其具有吸引力，而且使其在质量上持久耐用，能够解读市场差异和人们的期望。

这种意大利方式依赖于合作伙伴关系而蓬勃发展，正如参展的许多冠军企业通过在共享价值链的关键步骤上合作所证明的那样。

在B2C公司的标志性设计中，与B2B领导者制作的工业部件并排放置，展示了意大利人将工艺与尖端技术相结合的精湛技艺。

“意大利设计：冠军和隐形冠军”展览深入探讨了推动这些公司的设计理念，强调了对细节、材料质量、人力资本和人类生活可持续创新的关注如何定义意大利产品。

这个快闪博物馆表现出了使意大利成为世界创新和设计领导者的价值观和原则。

Italian excellence integrates innovation, tradition, and design to create processes, products and solutions that shape industries and elevate everyday life.

Italian companies have long understood that design is a strategic competitive advantage and not simply aesthetics. This exhibition reveals how Italian businesses, whether consumer-facing or behind-the-scenes champions, strategically leverage design to carve their path to success.

The products on display reflect Italy's ability to blend functionality, beauty, and innovation across diverse sectors, from luxury, F&B and automotive to industrial machinery, medical equipment and precision engineering.

Several designed solutions also embody a strategic adaptability to local requirements and culture while maintaining the high standards of Italian quality.

Design conceives the nature and the performance of these products, not only making them desirable, but also enduring in their quality, their interpretation of markets' differences and people's aspirations.

This Italian Way thrives on collaborative partnerships, as many Champions here presented demonstrate by partnering on pivotal steps in shared Value Chains.

In Iconic designs from B2C companies sit alongside industrial components crafted by B2B leaders, illustrating the Italian mastery of combining craftsmanship with cutting-edge technology.

The Italian Design Champions and Hidden Champions exhibition delves into the design philosophy that drives these companies, emphasizing how focus on detail, material quality, human capital and sustainable innovation for human life define Italian products.

This temporary museum is a testament to the values and principles that have made Italy a world leader in innovation and design.

不要错过博物馆的开幕式，

也不要错过与意大利设计冠军

和隐形冠军企业代表见面的机会。

Don't miss the opening of themuseum and the chanceto meet the representativesof the Italian companies DesignChampions and Hidden Championsin person.

展馆将于9月26日在意大利驻上海总领事安缇雅，中国意大利商会会长罗仁舟，同济大学副校长、2024年世界设计之都大会总策展人娄永琪教授的参与下，举行开幕典礼仪式。

开幕典礼将在媒体日期间举行，参观公众名额有限。要参加开幕典礼者，必须注册。请扫描下方二维码进行注册：

The inauguration and soft opening of the Pavilion will be held on September 26th at the presence of the Consul General of Italy in Shanghai Tiziana D’Angelo, CICC Chairman Lorenzo Riccardi, & Vice President Tongji University, Director WDCC 2024 Prof. Lou Yongqi.

The Soft Opening will take place during the media day, with a limited number of places available for the public. To join the inauguration, registration is mandatory. Please register by scanning the QR Code below:

WDCC2024

开幕典礼细节

Inauguration details

时间：

2024年9月26日

14.00-18.00（北京时间）

26 September 2024, 14:00-18:00

(Beijing time)

地址：

上海市黄浦区望达路55号

鼎博大厦1楼1-7号展位

Venue: 1-7 booth,

Dingbo Building 1F,

No. 55 Wangda Road,

Huangpu District, Shanghai

1 14:00

注册

Registration

2 14:30

快闪博物馆开幕典礼

Temporary Museum Inauguration

欢迎致辞 Speech by

- 意大利驻上海总领事安缇雅

Consul General of Italy in Shanghai Tiziana D’Angelo

- 中国意大利商会会长罗仁舟

CICC Chairman Lorenzo Riccardi

剪彩仪式 Ribbon cut

- 中国意大利商会会长罗仁舟

CICC Chairman Lorenzo Riccardi

- 同济大学副校长，2024年世界设计之都大会总策展人，娄永琪教授

Vice President Tongji University, Director WDCC 2024, prof Lou Yongqi

- 中国意大利商会董事，同济大学研究员，展馆策划人，艾薇儿教授

Museum Curator, CCIC Board Director, Dir. Research Lab SB&CB, D&I, Tongji University, prof. Avril Accolla

3 14:45

参观展馆

Museum visit

展馆策划人，艾薇儿教授

Museum Curator, prof. Avril Accolla

意大利设计冠军交流

Italian Design Champions Talks

4 15:15

同济大学副校长，2024年世界设计之都大会总策展人，娄永祺教授介绍

Introduction by Vice President Tongji University, Director WDCC 2024, prof Lou Yongqi

5 15:30

小组讨论

Panel discussion

6 16:30

企业推荐

Presentations by companies

7 17:50

结束语

Closing remarks

展馆将于9月27日星期五开放参观，并将在2024年世界设计之都大会期间每天开放，直至9月30日。

The Pavilion will be open for visits starting from Friday, September 27th, and will be accessible daily throughout WCCD 2024 until September 30th.

WDCC2024

展馆参观细节

2024年9月27日至30日

September 27th-30th, 2024

有兴趣参观展馆吗？请扫描下方二维码进行注册：

Interested in visiting the pavilion? Please scan the QR code below to register:

欢迎转发，但请注明出处“上海经信委”

特别声明：本文经上观新闻客户端的“上观号”入驻单位授权发布，仅代表该入驻单位观点，“上观新闻”仅为信息发布平台，如您认为发布内容侵犯您的相关权益，请联系删除!