智利国家馆春季大师班品鉴会完美落幕

天府之国风味特色尽显

3月29日，智利国家馆各大牌云集、强强联合，在智利驻华大使馆联合主办智利国家馆春季大师班品鉴会鉴赏盛典，智利驻华使馆商务参赞娜塔女士、智利葡萄酒协会亚洲总监金智宁先生、京东集团前副总裁及高级顾问里戈先生、京东零售大商超事业部进口食品部总经理刘晓斌女士及各界嘉宾共同见证这一重要活动。

On March 29, the Chile National Pavilion on JD.com hosted the Spring Master Class at the Embassy of Chile in China, bringing together major Chilean brands. Ms. Natalia Cortés, Trade Commissioner of the Chilean Embassy, Mr. Fernando Díaz, ASIA Director of Wines of Chile, Mr. Lige, Senior Adviser at JD.com, and Ms. Liu Xiaobin, General Manager of JD Retail FMCG, along with guests from various sectors, witnessed this significant event

（图为现场嘉宾合照）

（图为智利驻华大使馆商务参赞Natalia Cotes女士致辞）

“智利目前是世界第四大葡萄酒出口国，其主要目标市场是中国和巴西。值得注意的是，智利在销量上是中国领先的葡萄酒原产国，在销售额上排名第二。根据中国酒业协会的数据，仅2023年，中国就进口了价值1.73亿美元的智利葡萄酒。”智利驻华使馆商务参赞娜塔女士在致辞中提到，“智利希望进一步巩固其作为中国消费者领先葡萄酒出口国的地位，尤其是推广高端葡萄酒行业。这些葡萄酒不仅通过其质量提高了不同的价值，而且也体现了我们葡萄酒产业的战略支柱：可持续性、创新和国家形象。”

"Chile, currently the world's fourth-largest wine exporter, primarily targets markets in China and Brazil. Notably, Chile holds the top position as the leading wine source for China in terms of volume, and second position in terms of value. In 2023 alone, China imported $173 million worth of Chilean wine, as reported by the China Alcoholic Drinks Association.." Ms. Natalia Cortés said in her opening speech "Chile wants to further consolidate its position as a leading wine exporter to Chinese consumers, especially in promoting the high-end wine industry. These wines not only add different values through their quality, but also embody the strategic pillars of our wine industry: sustainability, innovation and national image."

（图为活动品鉴现场）

京东集团高级顾问负责人表示，智利国家馆作为京东和智利的战略合作项目，不仅能满足更多消费者的差异化需求，对智利品牌方而言，旗下酒款、食品也可有更多机会直接面对中国消费者，二者的合作可谓强强联合、互利共赢。

Mr. Lige said that the Chile National Pavilion, as a strategic cooperation project between JD and Chile, can not only meet the differentiated needs of more consumers, but also have more opportunities for Chilean brands to directly face Chinese consumers, and the cooperation between the two can be described as a strong alliance and mutual benefit.

当前，已经有56个品牌257个sku入驻智利国家馆，包括葡萄酒、新鲜应季水果、肉类等，在精细化的运营下，2023年全年销售GMV同比达到138%的增长。据悉，在活动现场，国家馆带来了众多葡萄酒款，获得了现场嘉宾的连连称赞。同时，尼维多蜂蜜也已登陆京东智利国家馆，为中国消费者提供品质产品带来更多的选择。

At present, there are 56 brands and 257 SKUs in the Pavilion, including wine, seasonal fresh fruits and meat products . Under the refined operation, the annual sales GMV in 2023 reached 138% year-on-year growth. During the tasting, the Pavilion brought many brands of wines, which won repeated praise from guests on the scene. At the same time, Nieve D’or honey also launched in the Pavilion[NC1] , offering more choices of high quality products for Chinese consumers.

（图为活动现场展示产品）

为了推动智利葡萄酒在中国消费市场的振兴，企业和机构必须加快努力，创新战略，重新辨识消费者兴趣。电商平台是实现这一目标的最有力工具之一。
To drive the revitalization of the wine consumption market in China, companies and organizations must ramp up their efforts, innovate their strategies, and reignite consumer interest. The ecommerce channel stands out as one of the most powerful tools for achieving this objective.

智利国家馆致力于提供非凡的用户体验，营造开放与合作的环境。该馆与智利各葡萄酒品牌和企业密切合作，坚定地利用自身优势，无缝融合文化和商业，旨在开启葡萄酒消费的新时代。

The Chile National Pavilion is dedicated to providing an exceptional user experience, fostering an environment of openness and collaboration. Collaborating closely with various Chilean wine brands and enterprises, the Pavilion is steadfast in leveraging their strengths to seamlessly merge culture and commerce, aiming to spearhead a new era in wine consumption.