IWC | 万国表150周年，致敬先锋传奇

“Perfection is not achieved when nothing more can be added, but when nothing more can be taken away.”

完美并非多一分则多，而是减一分则少。

——Antoine de Saint-Exupéry 安东尼.圣艾修佰里

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#IWC

自1868年美国先锋制表师琼斯先生在沙夫豪森建起了万国表的第一座厂房，属于万国的时间已经走过了150年。万国表将独特的美国先锋精神、瑞士的精细工艺以及理性的德系设计融合在一起，在150年的时光长河里，以众多经典腕表设计、独特而超前的风格、精湛的制表技艺，享誉全球。

Since American pioneer watchmaker Mr Jones established the first watchmaking factory of IWC in Schaffhausen in 1868, it has been 150 years for the time belonging to IWC. IWC integrates unique American pioneering spirit, Swiss fine craftsmanship and rational German design together, and is globally well-known for its numerous classic wristwatch design, unique and advanced style and exquisite watchmaking craftsmanship in the long time of one hundred fifty years.

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# Shanghai

2018年7月3日，IWC150周年庆典巡展于上海新世界大丸百货盛大起航。硕大的“时光机“坐落在展厅最耀眼的位置，数字显示盘上的时间致敬1868，与侧面的时间操纵杆上的2018遥相呼应，每一个数字的定格，都是一次对初心的致敬。

IWC 150th anniversary celebration exhibition launched grandly in Shanghai New World Daimaru on July 3rd. The big “time machine” is seated in the most shining position in the exhibition booth, The time on the Digital display panel pays tribute to 1868, remote echoing with 2018 on the control post on the side, each number’s freeze-frame is a salute to the original heart.

BRANDX通过技术与创意的结合，利用机械联动装置设计，当顾客在屏幕输入年代时，“时光机”即旋转到相应年代，仿佛迈入此地，就能开启一场跨越150年的时空对话。

BRANDX through the integration of technology and creative, by the use of mechanical linkage installation design, enables the time machine to turn to the corresponding year when customer inputs the year No. on screen. As if stepping into this place, you can start a space and time conversation beyond 150 years.

BRANDX自2012年与IWC万国表合作至今，深刻汲取IWC的品牌精神，以匠人文化立意，以精益求精的服务态度，为广大腕表爱好者完美演绎每一次视觉盛宴。

Since 2012 its cooperation with IWC till now, BRANDX has learned a lot form IWC'sbrand spirit, with craftsman culture as its culture and a service attitude of making perfextion more perfect, BRANDX has implemented each visual feast perfectly for numerous wristwatch lovers.

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# IWC & BRANDX

经典之所以为经典，就在于它的独特与恒久。万国表首席营销官Franziska女士表示，万国表既要致敬传统，又要坚持创新往前走。在未来，一方面万国表仍会持续研发全新的机芯，尝试使用更多的新材料；另一方面，也将秉承制表工业的优良传统，更踏实地发展下去。

The reason why classic is classic lies in its uniqueness and permanence. IWC Chief Marketing Officer Ms Franziska said that IWC watches not only pay tributes to tradition, but also adhere to innovation to go ahead. In the future on one hand, IWC will still continue to research & develop brand-new movement,

trying usage of more new materials; on the other hand, it will also adhere to watchmaking industry’s excellent tradition, continue to develop in a more down-to-earth approach.

同样对勇于挑战自我、推陈出新，力求完美的BRANDX来说，未来之路，仍会怀揣“匠人精神“，坚守初心，深耕奢侈品创意营销，演绎传奇背后的护航者。

BRANDX also dares to challenge itself and innovate, works hard to pursuit perfection, on the way to future, BRANDX will still embrace “craftsman spirit”, adhere to original heart, persist and dig deep in creative marketing for luxury brands, and be the escort behind the legend.

在这个创意非凡的年代，愿你

敢想、敢突破、敢为天下先！

In this creative extraordinary era

wish you dare to think

dare to break through

and dare to be the pioneer of the world!