好物无国界，消博会带你解锁全新消费时代

来源：市场资讯

（来源：美洲观察）

第六届中国国际消费品博览会是海南自贸港全岛封关运作后首场国家级消费品盛会，参展品牌规模再创新高，成为全球商品进入中国市场的重要窗口。展会借助科技突破地域与季节局限，室内造雪项目兼顾沉浸式体验与低碳环保，创新消费新形态。加拿大首次以非欧洲国家身份担任主宾国，意大利、俄罗斯、保加利亚等多国携特色产品参展，不少海外品牌借此完成中国首秀，自贸港通关优化与跨境电商进一步便利了海外商品入华。展会首发超 200 款新品，引领绿色、健康、智能化消费潮流。AI 智能眼镜、可量产飞行汽车、家装及养老陪护机器人等前沿产品集中亮相，高新科技加速走入大众生活。展会全程践行绿色办展，普及绿电与可回收物料，大力推广竹藤制品，海南竹渣可降解餐具有望替代传统塑料。与此同时，国潮强势出圈，各地携本土优品与非遗技艺亮相，国潮展馆融合传统文化与现代时尚。吕布主题国风机甲吸睛十足，东莞稳居国内潮玩产业高地，本土品牌以现代设计赋能传统文化，借助消博会平台走向国际，彰显中国文化魅力与国货实力。

《北京周报》2026年第18期刊发的英文文章带您关注第六届中国国际消费品博览会。

Visitors try out virtual reality devices at the Sixth China International Consumer Products Expo in Haikou, Hainan Province, on April 13

The pavilion's undisputed star was a towering, Chinese-style mecha (large armored robot) inspired by Lu Bu, the legendary warrior of the Three Kingdoms era. Combining ancient martial prowess with a hi-tech aesthetic, the installation became an instant magnet for crowds, who flocked to the display for photos.

For the brand behind the mecha, Motor Nuclear, this was the first appearance at the CICPE. The company arrived as part of the Dongguan Designer Toy Squad, a collective of seven manufacturers from Dongguan City in Guangdong Province, which has become synonymous with the industry.

Tong Yuan, Executive Secretary General of the Dongguan Designer Toy Association, told Beijing Review that the domestic designer toy industry generated roughly 100 billion yuan in output, and 80 percent of that originated in Dongguan.

As Dongguan shifts from a manufacturing hub to an IP powerhouse, Ren Luliu, head of Motor Nuclear, said she believes brands must deconstruct cultural heritage through a modern design lens, to truly resonate internationally. “The goal is to tell Chinese stories with genuine heart—using designer toys as a vessel to subtly convey the depth and spirit of the culture to the rest of the world,” she said.

英文采写：原 媛

编 辑：万明子

责任编辑：季 风