据新华网消息,中国玩具和婴童用品协会日前发布的《2026年中国玩具和婴童用品行业发展白皮书》显示,2025年,玩具(不含潮玩)国内市场零售总额为1035.3亿元,同比增长5.8%;潮流与收藏玩具零售总额为676.9亿元,同比增长45.4%。
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