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过去几年,中国美妆的“全球表达”正在被不断具体化。
作为行业权威媒体,《中国化妆品》杂志也在持续参与这一进程:
从每年10月在法国巴黎卢浮宫举办的国际化妆品创新匹亚峰会(INPD),到“美丽外交·走进大使馆”系列国际交流;
从走进意大利、法国、中国香港等地,深度参与Cosmoprof、Cosmetic 360等全球性展会,到在中国国际进口博览会(CIIE)上,对国际集团创始人及CEO的一线采访与对话;再到与美国南加州大学Annenberg学院合作推进“全球化妆品品牌建设与传播策略比较研究”,并持续发布年度白皮书……
在这些长期、持续的国际交流与研究实践中,《中国化妆品》杂志不断积累对全球美妆产业的观察与表达能力。
近日,《中国化妆品》杂志英文官网正式上线:
http://chinacosmeticsreview.com
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这是一个面向全球产业的内容平台,也是一扇连接中国与世界的全新窗口。在这里,全球读者可以系统了解中国美妆行业的核心信息:
✔ 中国化妆品市场的趋势洞察与结构分析
✔ 本土品牌在产品创新与文化表达中的真实实践
✔ 原料科技、配方趋势与研发进展
✔ 中国化妆品行业政策监管与产业发展的关键动态
所有内容均来自《中国化妆品》杂志长期积累的一线报道与深度研究,以更加清晰、专业的方式,呈现在国际语境之中。
不止于内容,《中国化妆品》杂志也在尝试搭建一个更具连接力的平台。
针对希望进入中国市场的海外品牌、原料企业及机构,网站同步开放需求对接与合作入口,推动信息、资源与合作机会的高效匹配。
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从杂志内容到行业研究,从论坛活动到全球项目,《中国化妆品》杂志正逐步构建一个面向国际的中国美妆传播体系。
在全球美妆格局不断变化的当下,中国,正在从“重要市场”走向“关键变量”。
而《中国化妆品》杂志希望做的,是让中国美妆——不仅被理解,更在全球语境中建立属于自己的话语体系。
官网链接:
《中国化妆品》杂志中文官网:https://www.chinacosmetics.com.cn
《中国化妆品》杂志英文官网:http://chinacosmeticsreview.com(点击阅读原文即可浏览)
In recent years, the “global expression” of China’s beauty industry has been steadily taking shape.
As a leading industry media, China Cosmetics Review has been actively contributing to this process through a series of international initiatives.
From hosting the INPD each October at the Louvre in Paris,to organizing the “Beauty Diplomacy: Into Embassies” program;
from participating in major global trade shows such as Cosmoprof and Cosmetic 360 across Italy, France, and Hong Kong,to conducting in-depth interviews with founders and CEOs of international beauty groups at the CIIE;
and through its collaboration with the USC Annenberg School for Communication and Journalism on the “Global Cosmetics Brand Building and Communication Strategies Comparative Study,” with annual white papers published—China Cosmetics Review has built a sustained presence in global industry dialogue and developed a deep understanding of the international beauty landscape.
the global website of China Cosmetics Review is now officially launched:
http://chinacosmeticsreview.com
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Designed for a global audience, the platform serves as both a content hub and a gateway connecting China’s beauty industry with the world.
It offers comprehensive insights into China’s cosmetics sector, including:
Market trends and structural analysis
Real-world practices of Chinese brands in innovation and cultural expression
Advances in ingredients, formulations, and R&D
Key regulatory developments and policy directions
All content is drawn from China Cosmetics Review’s extensive frontline reporting and in-depth research, now presented in a clearer and more accessible international context.
Beyond content, the platform also aims to strengthen industry connections.
For overseas brands, ingredient suppliers, and organizations seeking to enter or better understand the Chinese market, the website provides dedicated channels for business inquiries and collaboration—facilitating more efficient alignment of information, resources, and opportunities.
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From editorial content and industry research to forums, events, and global initiatives,China Cosmetics Review is building a more integrated international communication framework for China’s beauty industry.
As the global beauty landscape continues to evolve,China is no longer just an important market—it is becoming a key variable.
Through this initiative, China Cosmetics Review aims to ensure that China’s beauty industry is not only understood,but also able to establish its own voice within the global discourse.
Official Websites:
China Cosmetics Review (Chinese Website): https://www.chinacosmetics.com.cn
China Cosmetics Review (Global Website): http://chinacosmeticsreview.com
(Click “Read more” to visit the site)
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