情感上的共鸣

让观众产生情感上的共鸣。而在激励、挑战或突破类广告中，设计师通过强烈的高光与深邃的阴影

对比来突出人物的决心与力量，传递出品牌的坚韧与奋斗精神。数字广告中的高光与阴影的对比同样可以通过动态效果

http://m.hzcca.org/article/-7446777.shtml
http://m.hzcca.org/article/-9383392.shtml
http://m.hzcca.org/article/-9881622.shtml
http://m.hzcca.org/article/-4839996.shtml
http://m.hzcca.org/article/-6978485.shtml
http://m.hzcca.org/article/-6909820.shtml
http://m.hzcca.org/article/-9409759.shtml
http://m.hzcca.org/article/-7521759.shtml
http://m.hzcca.org/article/-8370727.shtml
http://m.hzcca.org/article/-6710693.shtml
http://m.hzcca.org/article/-9201293.shtml
http://m.hzcca.org/article/-4184936.shtml
http://m.hzcca.org/article/-4409057.shtml
http://m.hzcca.org/article/-3083007.shtml
http://m.hzcca.org/article/-4905639.shtml
http://m.hzcca.org/article/-4757598.shtml
http://m.hzcca.org/article/-6184173.shtml
http://m.hzcca.org/article/-6633789.shtml
http://m.hzcca.org/article/-8564361.shtml
http://m.hzcca.org/article/-8028228.shtml
http://m.hzcca.org/article/-7085052.shtml
http://m.hzcca.org/article/-9427062.shtml
http://m.hzcca.org/article/-5793060.shtml
http://m.hzcca.org/article/-5230560.shtml
http://m.hzcca.org/article/-4675750.shtml
http://m.hzcca.org/article/-1477905.shtml
http://m.hzcca.org/article/-1923126.shtml
http://m.hzcca.org/article/-4735900.shtml
http://m.hzcca.org/article/-4238769.shtml
http://m.hzcca.org/article/-6248443.shtml
http://m.hzcca.org/article/-2142028.shtml
http://m.hzcca.org/article/-2765777.shtml
http://m.hzcca.org/article/-4265136.shtml
http://m.hzcca.org/article/-8300964.shtml
http://m.hzcca.org/article/-9154052.shtml
http://m.hzcca.org/article/-9526214.shtml
http://m.hzcca.org/article/-4673004.shtml
http://m.hzcca.org/article/-1767669.shtml
http://m.hzcca.org/article/-9402069.shtml
http://m.hzcca.org/article/-1674560.shtml
http://m.hzcca.org/article/-2037109.shtml
http://m.hzcca.org/article/-5788940.shtml
http://m.hzcca.org/article/-4374176.shtml
http://m.hzcca.org/article/-9519897.shtml
http://m.hzcca.org/article/-3607879.shtml
http://m.hzcca.org/article/-5578826.shtml
http://m.hzcca.org/article/-4031127.shtml
http://m.hzcca.org/article/-2868499.shtml
http://m.hzcca.org/article/-6403076.shtml
http://m.hzcca.org/article/-7275665.shtml
http://m.hzcca.org/article/-2883605.shtml
http://m.hzcca.org/article/-8915649.shtml
http://m.hzcca.org/article/-9153778.shtml
http://m.hzcca.org/article/-3229400.shtml
http://m.hzcca.org/article/-8750030.shtml
http://m.hzcca.org/article/-9096099.shtml
http://m.hzcca.org/article/-3384582.shtml
http://m.hzcca.org/article/-8887084.shtml
http://m.hzcca.org/article/-9730010.shtml
http://m.hzcca.org/article/-3291748.shtml
http://m.hzcca.org/article/-2408996.shtml
http://m.hzcca.org/article/-3928405.shtml
http://m.hzcca.org/article/-3419464.shtml
http://m.hzcca.org/article/-4308807.shtml
http://m.hzcca.org/article/-9524566.shtml
http://m.hzcca.org/article/-1810516.shtml
http://m.hzcca.org/article/-9901947.shtml
http://m.hzcca.org/article/-9030181.shtml
http://m.hzcca.org/article/-2182678.shtml
http://m.hzcca.org/article/-8377593.shtml
http://m.hzcca.org/article/-3546905.shtml
http://m.hzcca.org/article/-6145996.shtml
http://m.hzcca.org/article/-4422241.shtml
http://m.hzcca.org/article/-3689727.shtml
http://m.hzcca.org/article/-9144439.shtml
http://m.hzcca.org/article/-3869903.shtml
http://m.hzcca.org/article/-9341644.shtml
http://m.hzcca.org/article/-4729858.shtml
http://m.hzcca.org/article/-9412506.shtml
http://m.hzcca.org/article/-2550720.shtml
http://m.hzcca.org/article/-3893524.shtml
http://m.hzcca.org/article/-1143920.shtml
http://m.hzcca.org/article/-8399841.shtml
http://m.hzcca.org/article/-3580413.shtml
http://m.hzcca.org/article/-1783874.shtml
http://m.hzcca.org/article/-1670166.shtml
http://m.hzcca.org/article/-5825195.shtml
http://m.hzcca.org/article/-6507446.shtml
http://m.hzcca.org/article/-3755371.shtml
http://m.hzcca.org/article/-1413085.shtml
http://m.hzcca.org/article/-1875335.shtml
http://m.hzcca.org/article/-4763366.shtml
http://m.hzcca.org/article/-7036437.shtml
http://m.hzcca.org/article/-8622314.shtml
http://m.hzcca.org/article/-3500488.shtml
http://m.hzcca.org/article/-3904510.shtml
http://m.hzcca.org/article/-1237304.shtml
http://m.hzcca.org/article/-4126159.shtml
http://m.hzcca.org/article/-7733245.shtml
http://m.hzcca.org/article/-9778625.shtml
http://m.hzcca.org/article/-9476501.shtml
http://m.hzcca.org/article/-8082336.shtml
http://m.hzcca.org/article/-5064666.shtml
http://m.hzcca.org/article/-1522674.shtml
http://m.hzcca.org/article/-4014648.shtml
http://m.hzcca.org/article/-1197204.shtml
http://m.hzcca.org/article/-5408538.shtml
http://m.hzcca.org/article/-7794769.shtml
http://m.hzcca.org/article/-7180908.shtml
http://m.hzcca.org/article/-1074157.shtml
http://m.hzcca.org/article/-3683959.shtml
http://m.hzcca.org/article/-4149780.shtml
http://m.hzcca.org/article/-8870605.shtml
http://m.hzcca.org/article/-4843566.shtml
http://m.hzcca.org/article/-4549407.shtml
http://m.hzcca.org/article/-1964599.shtml
http://m.hzcca.org/article/-2397735.shtml
http://m.hzcca.org/article/-8732727.shtml
http://m.hzcca.org/article/-5317626.shtml
http://m.hzcca.org/article/-1817108.shtml
http://m.hzcca.org/article/-3980316.shtml
http://m.hzcca.org/article/-4731231.shtml
http://m.hzcca.org/article/-2583953.shtml
http://m.hzcca.org/article/-1726470.shtml
http://m.hzcca.org/article/-6644226.shtml
http://m.hzcca.org/article/-3009399.shtml
http://m.hzcca.org/article/-2597961.shtml
http://m.hzcca.org/article/-3163208.shtml
http://m.hzcca.org/article/-3821563.shtml
http://m.hzcca.org/article/-7243804.shtml
http://m.hzcca.org/article/-1911590.shtml
http://m.hzcca.org/article/-7229797.shtml
http://m.hzcca.org/article/-6429443.shtml
http://m.hzcca.org/article/-9506439.shtml
http://m.hzcca.org/article/-8333374.shtml
http://m.hzcca.org/article/-6923553.shtml
http://m.hzcca.org/article/-8708831.shtml
http://m.hzcca.org/article/-3877319.shtml
http://m.hzcca.org/article/-5719726.shtml
http://m.hzcca.org/article/-3885559.shtml
http://m.hzcca.org/article/-6602203.shtml
http://m.hzcca.org/article/-4431579.shtml
http://m.hzcca.org/article/-4637298.shtml
http://m.hzcca.org/article/-1541625.shtml
http://m.hzcca.org/article/-5955657.shtml
http://m.hzcca.org/article/-3760589.shtml
http://m.hzcca.org/article/-1424346.shtml
http://m.hzcca.org/article/-3042633.shtml
http://m.hzcca.org/article/-7323181.shtml
http://m.hzcca.org/article/-1681976.shtml
http://m.hzcca.org/article/-5682922.shtml
http://m.hzcca.org/article/-1908843.shtml
http://m.hzcca.org/article/-3656768.shtml
http://m.hzcca.org/article/-4297546.shtml
http://m.hzcca.org/article/-3737243.shtml
http://m.hzcca.org/article/-2788024.shtml
http://m.hzcca.org/article/-4662567.shtml
http://m.hzcca.org/article/-6049865.shtml
http://m.hzcca.org/article/-9081542.shtml
http://m.hzcca.org/article/-6227294.shtml
http://m.hzcca.org/article/-7101531.shtml
http://m.hzcca.org/article/-7939239.shtml
http://m.hzcca.org/article/-4357421.shtml
http://m.hzcca.org/article/-3873199.shtml
http://m.hzcca.org/article/-5823547.shtml
http://m.hzcca.org/article/-3555145.shtml
http://m.hzcca.org/article/-6885650.shtml
http://m.hzcca.org/article/-7998016.shtml
http://m.hzcca.org/article/-9806365.shtml
http://m.hzcca.org/article/-4076995.shtml
http://m.hzcca.org/article/-8286956.shtml
http://m.hzcca.org/article/-8764587.shtml
http://m.hzcca.org/article/-4989135.shtml
http://m.hzcca.org/article/-6902954.shtml
http://m.hzcca.org/article/-2219757.shtml
http://m.hzcca.org/article/-9133728.shtml
http://m.hzcca.org/article/-8175994.shtml
http://m.hzcca.org/article/-6061950.shtml
http://m.hzcca.org/article/-3772399.shtml
http://m.hzcca.org/article/-3819091.shtml
http://m.hzcca.org/article/-9794830.shtml
http://m.hzcca.org/article/-3064331.shtml
http://m.hzcca.org/article/-4532653.shtml
http://m.hzcca.org/article/-7198486.shtml
http://m.hzcca.org/article/-3789428.shtml
http://m.hzcca.org/article/-8349853.shtml
http://m.hzcca.org/article/-9872283.shtml
http://m.hzcca.org/article/-5585418.shtml
http://m.hzcca.org/article/-1427368.shtml
http://m.hzcca.org/article/-9984893.shtml
http://m.hzcca.org/article/-3476593.shtml
http://m.hzcca.org/article/-1769592.shtml
http://m.hzcca.org/article/-2308471.shtml
http://m.hzcca.org/article/-7770874.shtml
http://m.hzcca.org/article/-3646881.shtml
http://m.hzcca.org/article/-9229583.shtml
http://m.hzcca.org/article/-8346008.shtml
http://m.hzcca.org/article/-8415496.shtml
http://m.hzcca.org/article/-2411743.shtml
http://m.hzcca.org/article/-1926971.shtml
http://m.hzcca.org/article/-9013977.shtml
http://m.hzcca.org/article/-7924133.shtml
http://m.hzcca.org/article/-5975708.shtml
http://m.hzcca.org/article/-1085418.shtml
http://m.hzcca.org/article/-5630462.shtml
http://m.hzcca.org/article/-9870086.shtml
http://m.hzcca.org/article/-3535369.shtml
http://m.hzcca.org/article/-7864807.shtml
http://m.hzcca.org/article/-2965728.shtml
http://m.hzcca.org/article/-6696136.shtml
http://m.hzcca.org/article/-1998657.shtml
http://m.hzcca.org/article/-8330902.shtml
http://m.hzcca.org/article/-8954101.shtml
http://m.hzcca.org/article/-8707183.shtml
http://m.hzcca.org/article/-7634094.shtml
http://m.hzcca.org/article/-2632293.shtml
http://m.hzcca.org/article/-6788146.shtml
http://m.hzcca.org/article/-2906677.shtml
http://m.hzcca.org/article/-2182678.shtml
http://m.hzcca.org/article/-5788391.shtml
http://m.hzcca.org/article/-3181610.shtml
http://m.hzcca.org/article/-7337463.shtml
http://m.hzcca.org/article/-1464996.shtml
http://m.hzcca.org/article/-7994445.shtml
http://m.hzcca.org/article/-9078796.shtml
http://m.hzcca.org/article/-4077819.shtml
http://m.hzcca.org/article/-1012634.shtml
http://m.hzcca.org/article/-3850952.shtml
http://m.hzcca.org/article/-2591094.shtml
http://m.hzcca.org/article/-6555236.shtml
http://m.hzcca.org/article/-4757324.shtml
http://m.hzcca.org/article/-6422302.shtml
http://m.hzcca.org/article/-9445465.shtml
http://m.hzcca.org/article/-8328430.shtml
http://m.hzcca.org/article/-4307708.shtml
http://m.hzcca.org/article/-2532867.shtml
http://m.hzcca.org/article/-8722015.shtml
http://m.hzcca.org/article/-5996307.shtml
http://m.hzcca.org/article/-5843872.shtml
http://m.hzcca.org/article/-8204833.shtml
http://m.hzcca.org/article/-6165222.shtml
http://m.hzcca.org/article/-5393157.shtml
http://m.hzcca.org/article/-8163635.shtml
http://m.hzcca.org/article/-9645416.shtml
http://m.hzcca.org/article/-9847564.shtml
http://m.hzcca.org/article/-5718902.shtml
http://m.hzcca.org/article/-1911865.shtml
http://m.hzcca.org/article/-2688049.shtml
http://m.hzcca.org/article/-7469848.shtml
http://m.hzcca.org/article/-5768341.shtml
http://m.hzcca.org/article/-1518554.shtml
http://m.hzcca.org/article/-6097106.shtml
http://m.hzcca.org/article/-4073425.shtml
http://m.hzcca.org/article/-8911254.shtml
http://m.hzcca.org/article/-8884887.shtml
http://m.hzcca.org/article/-9637725.shtml
http://m.hzcca.org/article/-3455993.shtml
http://m.hzcca.org/article/-7980438.shtml
http://m.hzcca.org/article/-1343597.shtml
http://m.hzcca.org/article/-2320831.shtml
http://m.hzcca.org/article/-1059051.shtml
http://m.hzcca.org/article/-7723907.shtml
http://m.hzcca.org/article/-4924865.shtml
http://m.hzcca.org/article/-5727966.shtml
http://m.hzcca.org/article/-6620330.shtml
http://m.hzcca.org/article/-2980285.shtml
http://m.hzcca.org/article/-3461212.shtml
http://m.hzcca.org/article/-5823272.shtml
http://m.hzcca.org/article/-2365325.shtml
http://m.hzcca.org/article/-6226470.shtml
http://m.hzcca.org/article/-5561523.shtml
http://m.hzcca.org/article/-5155029.shtml
http://m.hzcca.org/article/-8020263.shtml
http://m.hzcca.org/article/-6664001.shtml
http://m.hzcca.org/article/-1984649.shtml
http://m.hzcca.org/article/-7861236.shtml
http://m.hzcca.org/article/-5429138.shtml
http://m.hzcca.org/article/-8489654.shtml
http://m.hzcca.org/article/-9446014.shtml
http://m.hzcca.org/article/-6374786.shtml
http://m.hzcca.org/article/-2057159.shtml
http://m.hzcca.org/article/-3516143.shtml
http://m.hzcca.org/article/-5385742.shtml
http://m.hzcca.org/article/-7243255.shtml
http://m.hzcca.org/article/-4158294.shtml
http://m.hzcca.org/article/-7791748.shtml
http://m.hzcca.org/article/-3730926.shtml
http://m.hzcca.org/article/-2965728.shtml
http://m.hzcca.org/article/-7889526.shtml
http://m.hzcca.org/article/-8380065.shtml
http://m.hzcca.org/article/-4185211.shtml
http://m.hzcca.org/article/-8253173.shtml
http://m.hzcca.org/article/-4156097.shtml
http://m.hzcca.org/article/-3952026.shtml
http://m.hzcca.org/article/-2072540.shtml
http://m.hzcca.org/article/-4618347.shtml
http://m.hzcca.org/article/-6465148.shtml
http://m.hzcca.org/article/-3351898.shtml
http://m.hzcca.org/article/-7270172.shtml
http://m.hzcca.org/article/-1703399.shtml

来增加视觉冲击力和情感表现。在视频广告和社交媒体广告中，光影的快速变化常常用来增强广告的节奏感