品牌故事和情感叙事

它常常承载着品牌故事和情感叙事。通过调整光与影的对比，设计师能够让广告场景中的每个元素更加生动、

富有戏剧性。例如，在讲述冒险、挑战或奋斗的广告中，

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强烈的高光与阴影对比能够突出人物的动作、表情和情感波动，使广告在视觉和情感上更具张力