小红书内测笔记付费功能

据界面新闻报道，近日有消息称，小红书已悄然开启“笔记付费功能”内测，只要笔记内容具备足够价值，创作者可直接向读者收费。

Chinese social media platform Xiaohongshu (RedNote) is testing a new feature that allows select creators to charge users for access to individual posts or content series. The move marks the platform's latest attempt to help content creators monetize their work beyond advertising.

monetize /ˈmɑːnɪtaɪz/ 变现

图源：VCG

目前收费方式主要有三种，基本覆盖主流内容类型：一是高清原图付费下载，主要面向摄影师、画师、壁纸设计师等视觉类创作者，用户付费即可获取高清无水印原文件，用于收藏或商用。

The paid content initiative, currently in limited beta, offers three main formats:

High-Resolution Image Downloads: Visual artists, photographers, and designers can offer watermark-free original files for a fee, enabling users to download them for personal or commercial use.

二是单篇笔记付费阅读，适合写深度干货、行业洞察、长篇故事或小说的作者。创作者可设置一个试读比例（如前20%）免费，读者支付一笔费用（如9.9元）就能解锁全文。

Single-Note Unlock: Writers of long-form articles, industry analyses, novels, or in-depth guides can offer a portion of a post — such as the first 20 percent — for free, with readers paying a small sum (e.g., 9.9 yuan) to access the full text.

第三种则是笔记合集付费解锁，主要针对连载内容。创作者可创建小说集、系列教程专栏，开放前几章免费试读，用户一次性付费即可解锁整个系列，形式相当于在自己的主页上开设一个迷你专栏。

Series Access: Creators publishing serialized fiction, tutorials, or thematic columns can offer early chapters for free and charge a one-time fee to unlock the entire collection, effectively creating a mini-column on their profile.

1月6日，界面新闻就此向小红书方面求证，截至发稿，对方暂未给出明确回复。但小红书客服工作人员表示，笔记付费功能目前为平台邀约制，如果在APP系统页面看到相关提示可参与功能测试。该测试暂未开放给全部用户使用，后续开放时间可关注小红书官方通告。

When reached for comment on Jan 6, Xiaohongshu did not officially confirm the feature's rollout. However, customer service representatives stated that the function is currently invitation-only. Eligible creators will see prompts in the app, and a broader release will be announced later.

在小红书上，已有创作者表示收到了内测提示。据创作者透露，参与该内测的门槛并不高，只要粉丝数≥100人，近90天无违规记录，完成实名认证即可。

Some users have already reported receiving invitations to join the test. Requirements appear modest: accounts need at least 100 followers, a clean compliance record over the past 90 days, and a verified identity.

作为对比，小红书官方品牌合作平台蒲公英的广告接单标准相对较高，普通接单需满足粉丝量≥1000，而“智能选号系统3.0”匹配功能仅向粉丝≥5000、近30天更新≥3条的账号开放，医疗、美妆、食品等垂类创作者还需提供额外资质证明。

来源：界面新闻

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