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Ikea China will invest 160 million yuan (US$22 million) in fiscal year 2026 to launch more than 150 "New Lower Price" products, with about 70 per cent focused on best-sellers.
The company has already invested 673 million yuan over the past two fiscal years to expand its affordable product portfolio. It also introduced a new brand positioning in China, loosely expressed as "Home, adding more to life."
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